Who is the founder of Hongtashan?

Chu Shijian.

Chu Shijian (January 23, 1928 - March 5, 2019), former chairman of Yunnan Hongta Group Co., Ltd. and Yuxi Hongta Tobacco (Group) Co., Ltd., founder of Chu Cheng, has experienced After two successful entrepreneurial lives, he is known as the Tobacco King of China and the Orange King of China.

From 1979 to 1994, Chu Shijian successfully built Hongtashan into a famous brand of cigarettes in China, making Yuxi Cigarette Factory the largest modern tobacco enterprise in Asia and among the top in the world. In 1994, Chu Shijian was elected as one of the “Top Ten Reform Figures” in the country. Chu Shijian became the "Chinese Tobacco King".

Brand Origin

Hongta Mountain is located in Yuxi City in central Yunnan Province. The little-known ancient pagoda from the Yuan Dynasty on the mountain became world-famous because Yunnan Yuxi Cigarette Factory used it as the name of its cigarette brand, and Hongta Mountain has also enjoyed a long-standing reputation.

These three words come from the red pagoda on a hill east of Yuxi City. It was built in the Yuan Dynasty with the hope of suppressing Feng Shui and exorcising evil spirits. For more than 600 years, people have used this place to pray for peace and well-being. 50 years ago, the Yuxi Cigarette Factory was founded at the foot of the mountain, and "Hongta Mountain" became famous all over the world.