Community promotion plan
In order to ensure that activities are carried out scientifically and orderly, it is often necessary to prepare a specific, detailed and highly targeted activity plan in advance. The activity plan is deployed from the purpose, requirements, methods, methods, progress, etc. of the activity. A plan that is specific, thorough, and highly actionable. How should we write an activity plan? The following is a collection of community promotion activity plans (selected 5 articles) that I have collected for reference only. Let’s take a look. Community publicity activity plan 1
Introduction: Target community analysis: Tiancheng Community is located at the intersection of Tiancheng Road and Qiutao Road. This community is a flanking area of Zhakou Community and is surrounded by Pujia New Village and Jishen New Village. This community was established in 1984. The total population of the community is 5,091. The population structure is mainly middle-aged and elderly, and most of the economic ability is working class. The statistical number of "pregnant women" who is the main target group of this activity is 13. The statistical number of children between XX and XX is 77, and the data for other years is unknown. However, because the population structure of this community is relatively stable and the flow of outsiders is not large, it can be preliminarily judged that the number of teenagers in other years is close to the above data.
1. Activity background:
The community is the population component of a city. Promotion in the community can directly communicate with consumers face-to-face and provide family friendly services, and can give consumers the greatest Trustworthiness has the best effect on brand promotion. In particular, as a service industry, hospitals must not be run with the condescending attitude of the past, waiting for patients to come to the door. Nowadays, the market competition is fierce, and all service work must be done from the community, from the most basic level, so that consumers can Patients trust us and identify with us, letting them know that if they have oral diseases, they can go directly to Hangzhou Stomatological Hospital for treatment.
Target community analysis: Tiancheng Community is located at the intersection of Tiancheng Road and Qiutao Road. This community is a flanking area of Zhakou Community. It is surrounded by Pujia New Village, Jishen New Village and other communities. The community was established in In 1984, the total population living in the community was 5,091. The population structure was mainly middle-aged and elderly, and most of the economic ability was working class. The statistical number of "pregnant women" who is the main target group of this activity is 13, and children between XX and XX The statistical number is 77. Data for other years are unknown. However, since the population structure of this community is relatively stable and the flow of outsiders is not large, it can be preliminarily judged that the number of young people in other years is close to the above data.
In view of the above data showing that this community is a typical old aboriginal community in Hangzhou, this activity should be mainly focused on maximizing social effects and supplemented by cultivating potential consumer groups. Through community Yizhen activity consultation, we will consolidate the status of Hangzhou Stomatological Hospital in the minds of Hangzhou citizens and achieve horizontal brand pull.
2. Activity method:
Activity theme: _____ Pregnant women’s oral cavity Health care_____
Activity time: _______month_______day, XX year - _____month______day, _____year
Activity location: Tiancheng Community Activity Center /Conference Room on the 2nd Floor of Tiancheng Community
Activity goals:
1. Further enhance the brand image of Hangzhou Stomatological Hospital in downtown Hangzhou and establish an unshakable position as a cutting-edge clinical hospital. Lay the foundation for future hospital expansion and develop new development models.
2. Since this activity involves the particularity of the community, the main goal of this activity is to pursue social publicity benefits.
3. Based on the current positioning of the hospital, formulate appropriate publicity policies to achieve the minimum consumption of publicity expenses and generate the greatest economic and social value.
3. Activity content:
This activity combines free doctor clinics with expert lectures. The highlight of the activity is the health education of "pregnant women's oral health". and adolescent dental care and prevention as the starting point for publicity.
1. Activity personnel and equipment:
Contact the community to provide indoor lecture sound equipment
1-2 experts and 1-3 consulting doctors
Several nurses and on-site staff
2. On-site layout:
Hang event theme banners on site
Make event background walls and on-site medical consultation area layout
Event publicity display board layout (medical record publicity sample, health education sample)
Image promotional materials (picture album, x exhibition stand, on-site pop, etc.)
3. Activities Process:
At 8:30, 7 staff members went to the party site to distribute event leaflets and arrange the event venue to build momentum for the event. (Work focus: staff selection, staff clothing/ribbon preparation, station position, work responsibilities.
a. Outdoor stage: 9:00 – 11:00 Consult doctors and nurses to arrive on time, and the activity begins.
Mainly focusing on free clinic consultations with doctors, combined with community lectures of the preventive health department for publicity.
Souvenirs will be given at the same time
b. Indoor stage: 3:00 – 5:00 pm
In order to solve the oral problems of pregnant women and ensure their health and the normal development of the fetus, This time, the hospital provided the service of "health experts delivered to your doorstep" and dispatched famous experts in the province to conduct health education on "pregnant women's oral health" in Tiancheng community. (Through the introduction of professional knowledge, we advocate the health concept that caring for teeth starts with pregnant women. Inform the public, especially pregnant women, that oral health care during pregnancy is not only related to the health of the pregnant woman, but also affects the health and development of the fetus. The physical health and oral health of a new generation of a nation are major issues, so caring for teeth should start with pregnant women)
Our hospital will provide all consultation, examination, and treatment services for pregnant women who come to attend the lecture. We will also establish a health file for every pregnant woman free of charge and provide regular follow-up visits. Anyone who comes to our hospital for care during pregnancy will be free of registration fees (except for experts and special clinics) and will be given souvenirs
4. Event Hype:
1. Preliminary Hype:
Print media event advertisements and news one week in advance
Promote radio programs one week in advance
< p> Carry out online publicity one week in advance (Hangzhou.com homepage news)2. Post-stage hype:
Full live broadcast on the radio station
TV station news reports
Print newspaper event reports and news
5. Highlights of the event:
1 "Smiling Angel" event promotion ambassador
Time: One week before the event 19:00-20:30
Location: Major representative communities in Hangzhou
Description: As a powerful auxiliary means for early promotion of the event, medical propagandists go deep into the community to conduct face-to-face event promotion
2 Give away 100 youth oral health examination cards (news copied as theme)
Time: One week before the event and at the same time as the "Smiling Angel"
Location: Major representative communities in Hangzhou
Description: Our hospital produces oral health examination cards for adolescents. With the card, you can come to our hospital for free health examinations 3 times, and the registration fee is waived for medical treatment (excluding expert clinics)
3 Establishment of "Hangzhou Adolescent Dental Disease Prevention and Treatment Center"
Time: ______month_______
Location: Hangzhou Stomatological Hospital (Qingchun Road Branch)
Description: Establish a long-term development system of our hospital, strengthen ties with major hospitals and other medical institutions in Hangzhou, and further guide patients to come to our hospital for medical treatment.
Activity cost budget
Venue rental fees are provided by the community
Management fees are currently non-existent
Chairs are brought by our hospital or provided by the community
Food and accommodation expenses
Transportation expenses
Publicity expenses
Media service fees
Souvenir costs< /p>
Unpredictable freight
"End" XX.11.10
Hangzhou Stomatological Hospital Activity (Media) Implementation Plan
Activity time: _____ ______month_____-______month____
Advertising time: (TV, radio, outdoor, suburban county, hospital newspaper) starting from _____month______
(Urban print and news) will be released from ______month______days
Radio advertising:
____ Department: _______month______ days ago, provided Media - Text content of radio activity announcements
____ Department: Record advertisements and deliver them on time as planned
Delivery time: ___month___--___month__ _Day community publicity activity plan 2
1. Purpose of the activity
Qingming Festival is a traditional festival for our people to remember their ancestors, mourn the dead, and express their thoughts on decline. In order to guide residents to change their customs, Carry out sacrificial activities in a warm and harmonious way with the concept of modern civilization, and specially carry out the "Civilized Sacrifice into the Community" activity. Through publicity activities, start from now, start from you and me, start from every family, and use the spirit of civilized sacrificial offerings. We should take practical actions to protect our living environment, vigorously advocate civilized sacrifices, and actively create a festival atmosphere of "civilized sacrifices, peace and clarity".
2. Activity theme
Promote civilized sacrifice
3. Activity time
March 29, 9:00 am
4. Activity location
z Community activity room (8:40 gathering phone number of Jingyuan Neighborhood Committee:)
5. Activity format
By self-made We use paper flowers, distribute leaflets, hang slogans and banners to educate and guide community residents to change their concepts, break bad habits, bid farewell to the old sacrificial forms of burning ghost coins, burning incense and praying for blessings, and remember them in a more civilized, healthy and scientific way. old friend.
6. Participants
z Students from Class 4, Grade 4 of primary school (for safety reasons, each child must be accompanied by a parent).
7. Activity requirements
1. During the activities, each student should obey the instructions, use civilized language, and refrain from making noises.
2. Organize relevant information, school website, upload in the group (photos, summary)
3. Since it is a group activity, please abide by the time and gather at the agreed time. Community Publicity Activity Plan 3
Since the launch of the Fire Protection Awareness Month activity, in accordance with the unified deployment of the bureau, the center leaders have attached great importance to it. Based on the actual situation of the center, we carefully organized and in-depth carried out this Fire Protection Awareness Month activity and formulated a The activity plan of the Fire Protection Awareness Month was carefully organized and implemented, and good results were achieved through a series of activities such as civil air defense technology. The main work done in the Awareness Month is summarized as follows:
1. Strengthen organizational leadership and focus on actual results
According to the "Notice of the Wuxi Housing Security and Housing Management Bureau on Carrying out Fire Awareness Month and Winter Fire Prevention Work", the center has established a team with director Comrade Xia Tian as the team leader and deputy secretary Comrade Li Hongbin as the team leader. The deputy leader of the Fire Protection Awareness Month Activity Leading Group guided all employees to fully understand the importance and necessity of carrying out fire safety awareness month activities, carefully conveyed the spirit of the document, and formulated a Fire Protection Awareness Month activity plan based on the specific conditions of the center to ensure that implementation of various tasks.
2. Strengthen publicity and education, and improve fire safety awareness
1. Centering on the theme of “Firefighting for all, life first, safety in thousands of homes”, the center uses the Internet, slogans, etc. to educate employees Promote fire protection knowledge and use pictures and audio-visual products to carry out fire warning education to further improve employees' fire safety awareness.
2. Organized a special lecture on fire protection knowledge for all employees, mainly focusing on the hazards of fire, the concept and classification of fire, the necessary conditions for combustion, fire prevention in life, and the classification of fire extinguishers. The main content is to popularize fire protection knowledge to employees, enhance their fire safety awareness and self-prevention and self-rescue capabilities.
3. In conjunction with the "Fire Suppression" campaign, the center organized a fire drill
In conjunction with the current "Fire Suppression" campaign, the center organized all center personnel to conduct a fire drill Drills enable employees to master the use of fire-fighting equipment and self-rescue escape skills.
IV. Summarize experience and commend advanced ones
After the fire protection publicity month activities, each department carefully summarized experience, established models, and commended advanced ones. The leading group also included the fire protection publicity activities carried out by various departments in the December work assessment and linked it to the annual bonus distribution.
Our center has achieved certain results by carrying out fire safety publicity month activities. We should take this as an opportunity to adhere to the prevention-oriented approach, further improve the fire safety responsibility system, and form a long-term fire safety management mechanism. Community publicity activity plan 4
In order to actively promote the socialization process of fire protection work, effectively improve the fire safety awareness of the whole people, enhance the ability of the whole society to resist fire, prevent and reduce fire accidents, especially malignant fire accidents involving mass deaths and mass injuries. occurrence. According to the arrangements and arrangements of the "Sichuan Provincial Fire Brigade's Notice on Preparing for the 119 Fire Publicity Activities" and combined with the actual situation of our city, a special "119" Fire Protection Month activity plan was formulated.
1. Event time:
November 1st to 30th.
2. Activity theme:
Promote and implement the "Fire Protection Law" and create peace and harmony.
3. Organizational leadership:
The municipal government was established with Hu Guangming, deputy mayor of the municipal government, as the team leader, Kang Jiping, deputy secretary-general of the municipal government, Li Yongping, deputy director of the Municipal Party Committee Propaganda Department, and municipal public security Wang Ruisheng, the deputy director of the bureau, serves as the deputy team leader, and the heads of the municipal trade union, radio and television, safety supervision, civil affairs, industry and commerce, culture, labor security, planning and construction, urban management, tourism, women's federation, youth league committee, fire protection and other relevant departments are members of "119" The Fire Protection Awareness Month Activity Leading Group has its office located in the Municipal Fire Brigade. Each county (city, district) will also establish corresponding organizational structures accordingly.
IV. General requirements for activities:
All levels and relevant departments must attach great importance to it, carefully plan, make overall arrangements, and carry out novel, diverse and rich content in multiple forms, all-round and three-dimensional ways A series of fire protection publicity activities highlight the depth of publicity, expand the breadth of publicity, improve the social effect of publicity, create a good atmosphere in which the whole society understands fire protection, cares about fire protection, and jointly creates a new situation of socialization of fire protection work, and promotes fire protection work to a new level new level.
5. Activity Arrangement:
(1) Highlight important times and do a good job in large-scale centralized publicity activities. November 9th is the centralized fire protection publicity day. Fire protection departments at all levels and key fire protection units must effectively carry out fire safety publicity activities in accordance with publicity work plans and procedures.
1. Invite party committee or government leaders at all levels to participate in centralized publicity activities, publish signed articles in relevant publications, and give TV speeches;
2. Municipal Fire Brigade and Shunqing Fire University, The squadron will choose to set up centralized publicity points at Beihu Park Plaza, and other fire brigade brigades in their respective jurisdictions and key fire protection units;
3. Each key fire protection unit should hang and post fire safety propaganda slogans in prominent locations in the unit. Each publicity point should be decorated with balloons and inflatable arches, and fire protection propaganda banners and slogans should be hung and posted to achieve an eye-catching effect;
4. Publicity points should be set up to promote fire protection knowledge, fire protection regulations consultation, fire hazard reporting, Exhibition board display, firefighting equipment operation display, broadcasting of firefighting laws and regulations knowledge, warning education videos and other columns are used to promote firefighting work and fire safety knowledge through multiple channels and all-round;
5. Fire departments in various places should publicize firefighting work and fire safety knowledge on 119th. Use opportunities such as going to the rural market to hold fire protection publicity activities to bring fire protection knowledge to rural areas and towns;
6. Invite social and artistic teams to perform "Three Characters on Fire Protection" and other activities to tour the city to promote fire safety knowledge and popularize fire protection common sense.
(2) Develop publicity forms and do a good job in publicity work during other periods of the publicity month. During the Publicity Month, all localities and relevant departments should innovate forms and carry out various publicity and education activities with rich content to enhance the effectiveness of the activities.
1. Open fire stations. During the publicity month, all localities should adopt the form of "please come in, go out" and organize students and employees of agencies, groups, enterprises, and public institutions to visit fire stations in an orderly manner to carry out fire protection knowledge and skills training.
2. Strengthen cooperation with communications companies and news media. During the "119" publicity month, it is necessary to jointly organize fixed columns for fire protection publicity with news units, contact and cooperate with communication companies, and send fire safety knowledge text messages.
3. Organize fire drills. During the event, fire departments in various places should organize a fire drill at a timely manner and invite party and government leaders, heads of relevant functional departments, and fire fighters or managers of key fire safety units to observe the drill on site.
4. Carry out firefighting cultural and recreational activities. All fire departments and other departments should actively organize fire volunteer teams to conduct cultural and entertainment reports and performances based on the "Fire Volunteer Service Team" established last year. It is necessary to record the original mv "China 119" with the Nanchong Fire Force as the background, and strive to be broadcast on central-level television media. Utilize the fun competition format that the masses like to see and hear, and hold public welfare fun competition activities on fire line tasks and fire safety knowledge.
(3) Strengthen supervision and supervision to ensure the implementation of work. During the Publicity Month activities, the municipal government will organize target inspection, urban construction planning, public security, safety supervision, fire protection and other departments to supervise the fire protection publicity month activities in various places. Community publicity activity plan 5
1. Activity theme: Gathering in Red May to care for the disabled
2. Purpose and significance of the activity:
Disabled people are a Special groups, their growth path is full of hardships and hardships, they have made arduous efforts on the path of development, and need the common care and support of the government and society, so let us dedicate our hearts to friendship and extend our support. With a friendly hand, help them return to the mainstream, go into society, and work hard to ultimately realize the lofty goal of "equality, participation, and full enjoyment" for disabled people! We hope that through this event, we can join hands to get to know the disabled, pay attention to them, care for them, and care for them, and in this way, we can enrich the cultural life of disabled people in the community and provide them with a communication and exchange service platform.
3. Event time: May 16 afternoon: 15:00 (taking into account weather changes)
4. Event location: Stage on the first floor of Hualian Changjiang West Road Shopping Center, Beijing
5. Promotion of the event: Post event promotion posters on the community bulletin board and send leaflets
6. Activity plan:
Early preparation
1. Stage, sound, lighting, tables, chairs, and tea are confirmed (BHG MALL)
2. Inkjet printing (3mx6m, with 60cm of white space at the bottom) production and installation (Qilitang Neighborhood Committee)
3. Confirmation of program list, rehearsal of actors, inspection of stage and venue (Green Maple Art Troupe)
4. Invitation from leaders and media (Qilitang Neighborhood Committee)
< p> 5. Preparation of souvenirs for leaders, media and performers (BHG MALL)6. Online publicity and promotion
Activity execution
The venue will be confirmed on May 15 (It is best for the performers to observe the stage first), the lighting and sound have been adjusted, the inkjet printing has been hung, the participants have been confirmed, and the seat cards have been made
May 16, 13:00 Tables and chairs, tea, gifts , sign-in book, and service personnel are in place to prepare for the event
Event flow sheet
14:40-15:00 Participants sign in at the sign-in area and receive event materials (leaders, media), Take your seat according to your seat card
15:00-15:02 The host will make an opening statement and introduce the activity process
15:02-15:10 The leader will make a speech and announce the start of the activity
15:10-15:30 Speeches by relevant leaders to introduce the significance of the event (arranged by the Qilitang Neighborhood Committee)
15:30-16:30 Cultural performance
1. Wheelchair Tai Chi performance: Performers: Liu Qingping, Liang Shuying, Lu Min, He Yunfei, Ma Qiong, Chen Jiaying, Ling Rufang, Chen Nenjiang.
2. Hulusi solo performer: Tang Dazhong
3. Duet "For Whom" performers: Chen Nenjiang, Ma Anmin
4. Dance: Jixiang Ode (8 people)
5. Solo "Daughter's Love" Performer: Li Xianqin
6. Chorus "Grateful Heart" Performer: Beijing Hualian Changjiang West Road Shopping Center Volunteer Squad
7. Wheelchair show performer: Xia Shengrong
8. Huangmei Opera "Who Expected to Win the Number One Prize" performer: Xia Shengrong
9. Fashion show : Xie Guiqun (8-member Xiyuan Street Pretty Sunset Model Team)
10. All chorus "Singing the Motherland" and "Towards Revival" Performers: Liu Qingping, Liang Shuying, Lu Min, He Yunfei, Ma Qiong, Chen Jiaying, Ling Rufang, Chen Nenjiang.
11. 16:30-16:35 The host takes his final call and takes a group photo (indoor and outdoor). The event ends and the performers receive event gifts:
7. Staff arrangements
p>
(1) Qilitang Community, the general executor of the activity: XXX
(2) Cooperation: various community staff and social workers, such as providing logistics and coordination services
(3 ) Volunteers: Assist in the implementation of activities
8. Activity organization
Sponsor: Xiyuan Street Qitang Community Social Work Service Station
Co-organizer: Beijing Hualian Changjiang West Road Shopping Center
Performing unit: Green Maple Disabled People’s Art Troupe