Corporate Culture Construction of Prince Shoes City Chain Management Co., Ltd.

An enterprise without culture is short-lived, and corporate culture is one of its core competitiveness. Since the establishment of the store, the company has attached great importance to cultivating and building a corporate culture with its own characteristics, making it a guiding principle for all employees to act consciously. The company has established the Confucian culture of "people-oriented, serving people with morality" as the corporate culture concept, and strives to create a good corporate culture atmosphere. Mr. Zou Hong, the chairman, took the lead in setting an example. He often said, "Anyone who achieves great things must be diligent and unswerving, and do things without showing off.". He often participated in love activities, donated money to support the Hope Project, totaling 3 million yuan, and arranged for nearly 100 laid-off workers.

On May 28th, 2004, the team of Prince Shoes City appeared in the "Sunshine Action" program of Hubei Satellite TV, which radiated dazzling brilliance in Studio 800 and offered a love to some poor people.

In July, 2004, employees were organized to observe and learn from famous leather shoes manufacturers in Wenzhou, Qingtian and other places in Zhejiang, and experts and scholars were invited to impart professional knowledge to employees. It has created a good learning atmosphere for employees and built a platform to display their talents.

The famous singer Zhou was hired to compose the Song of Prince's Shoes City, and the moving melody was widely sung by employees and consumers.

65438+February 26th, 2004 The rare Indian Ocean earthquake and tsunami in the world for more than 40 years caused heavy casualties. A nationwide charity disaster relief campaign was launched. Mr. Zou Hong, Chairman of the Board of Directors, provided humanitarian assistance to the affected countries and people, and donated nearly RMB 10,000 and a piece of love to the people in the affected areas through the China Red Cross organization, wishing them an early recovery and return home. Later, it was awarded the honorary list by the relevant departments of the city.

On May 13, 2008, after the Wenchuan earthquake in Sichuan, President Zou Hong led Prince employees to carry forward the fine virtues of the Chinese nation, spontaneously organized blood donation, and donated 654.38 million yuan to the disaster-stricken areas through various channels.

In June, 2008, according to the request of Zou Hong, President of Prince Shoes City, Xiaozhoushan Village Welfare Foundation for the Elderly was established in Xiaozhoushan Town, qingtian county. By June, the cumulative payment reached more than 400,000 yuan, and 160 yuan was given to eligible elderly people every month, so that the elderly could have a sense of security, spend their twilight years safely and make contributions to social welfare undertakings.

In July 2009, the Welfare Foundation for the Elderly in Sunkeng Village, Gui 'ao Township, qingtian county was established. By June 1 1, the cumulative allocation was close to 200,000 yuan. Every year, eligible elderly people continue to apply for subsidies. The established "Prince Shoes City" website has become an important position to publicize the company's corporate culture.

The newspaper edition of Prince Shoes City covers three provinces in Central and South China, with a monthly circulation of 30,000 copies.

Every year, the activity of "evaluating first and evaluating best" is carried out, and a large number of outstanding talents of "Prince Star" and "Sales Champion" emerge every year.

The company takes the eight-character policy of reform, development, pragmatism and innovation as its work guide and development path, and has achieved a qualitative leap. In the introduction and training of talents, the company spared no expense to improve the quality and overall performance of employees, and often organized employees to participate in some internal exchange meetings or visit and study in excellent enterprises, organized employees to go out for an outing or carry out outward bound training to enhance their centripetal force. At the same time, in order to improve the company's management mechanism and realize paperless office system, the chairman implemented OA automation software office system for the whole company, and invested a lot of money to build the first professional software management system for footwear retail in China, which provided scientific numerical analysis for enterprise management, brought brand-new ideas for the promotion of management ideas of the whole company, raised the quality of employees to a new level, and laid a solid foundation for the bright future of Prince.

The company's cultural activities are colorful and staged, which not only cultivated the noble sentiments of employees, but also became an important centripetal force and cohesion for the development of enterprises. The employees found their spiritual home in Prince.

Under the leadership of Mr. Zou Hong, the chairman of the board of directors, the company has improved the comprehensive strength of Prince Enterprise in terms of sales performance, enterprise scale and management level. Taking the fine tradition of "customer is God" as the service tenet, integrity has created a brand and won the market. Honest service is our prince's eternal promise. Our innovation in operation and management, as well as thorough changes from the inside out, have always been the criterion for development and growth, and realized our desire to be bigger and stronger.