Taobao's new advertising law prohibits words. Is perfection considered a prohibited word?
Perfect is a forbidden word.
The banned words in Taobao’s new advertising law are as follows:
1. Limit words related to “most”
Most, best, favorite, most furniture, the best, the best, the biggest, the best, the greatest, the most advanced, the highest, the most luxurious, the most high-end, the lowest, the lowest, the lowest, the cheapest, the cheapest, the lowest price ever, the most popular, the most Popular, most fashionable, most gathered, most comfortable, first, most advanced, most advanced science, last, latest latest science, latest technology and so on.
2. Extreme words related to "一"
No. 1 in China, No. 1 in sales, No. 1 in the entire network, No. 1 in ranking, No. 1, Only, No. 1 brand, TOP1 , NO.1, No. 1 in the country, unique, the last wave, only one model at a time, the best-selling product requires certification from the Housing and Urban-Rural Development Committee before it can be used, one of the XX major brands in the country, etc.
3. Limit words related to "level"
International level, world level, national level, tens of millions level, million level, 5A level, star rating, super level, Class A and so on.
4. Extreme words of extreme words
Top enjoyment, top top/cutting-edge, high-end, best, ultimate, extreme, excellent/absolute, extremely, extreme, Perfect, excellent, excellent, supreme, ultimate, supreme, exquisite, supreme, exquisite, finale, aspiration, unparalleled, unprecedented, out of print, none other than this, unparalleled, pinnacle, unprecedented, unmatched , Ding-level, top-level, Dingguan, Dingding, perfect, non-renewable, outstanding work, non-replicable, unique, vivid, unparalleled, every inch of land is valuable, unique, outstanding, outstanding, etc.
5. Extreme words related to "scarcity"
Unprecedented, unprecedented, out-of-print, rare, extremely rare, rare, unique, never to exist again, rare treasure, hard to find , rare in the world, rare, unprecedented, few, few, etc.
6. Limit words related to "exclusive"
Original, exclusive, unique, exclusive , creator, developer, inventor, originator, etc.
7. The ultimate words of "first/home/country"
First choice, first, exclusive, chief, first, capital, first choice, first in the country, second to none, national leader , national residence, national gate, first time, international quality, etc.
8. Extreme words related to "brand"
Gold medal, big name, ace, famous brand, superstar, leading listing, famous, supreme, leader, champion, king, king , villa king, royal, king, etc.
9. Extreme words related to "leader"
Far ahead, world leader, leader, leader, lead, create leader, shine leader, pilot, lead show, etc.
10. Limit words related to "false exaggeration"
Unprecedented, unprecedented, permanent, 100%, omnipotent, almighty, etc.
11. Limit words related to "authority"
Exclusive supply, special supply, expert recommendation, except for the use of RMB patterns approved by the central bank, recommendation by national xx leaders, etc.
12. Limit words related to "suspected of defrauding consumers"
Congratulations on winning, click to receive the award, free of charge for all, click to get, lottery, click to be surprised, click to turn around, receive Prizes etc. Note: Gifts must be marked with name, quantity, price, expiration date, etc.
13. Limit words related to "suspected of inducing consumers"
Sold out, sold out, gone if you don't grab it, won't be cheaper anymore, lowest price in history, unprecedented , If you miss it, you won’t have a chance. If you miss it, you won’t have a chance. Thousands of people are rushing to grab it. You decide the price. Get it for free, live for free, 0 down payment (no down payment), zero distance, etc.
14. Limit words related to "portrait rights"
Children's portrait rights, celebrity portrait rights, citizen portrait rights, celebrity portrait rights, cartoon images of cartoons, cartoon images of celebrities, etc.
15. Limit words related to "Feng Shui"
Feng Shui treasure land, superior wind and water, treasure land, holy land, dragon veins and noble veins, mansion, Eastern and Western mythological figures, unity of heaven and man, The land of dragon veins, etc.
16. Limit words related to "feudal"
Imperial city, royal territory, royal family, royal family, royal family, imperial capital, palace, white house, royal residence, royal residence, government agency, Administrative building, XX border, XX embassy, etc.
17. Limit words related to "discriminatory words"
Noble, aristocratic, hidden noble, upper class, famous family, top class, rich area, XX class, XX class, etc.
18. Limit words related to "event"
Double Eleven has been registered by Alibaba and cannot be used, national large-scale events such as the Olympic Games, Winter Olympics, World Cup, etc.
19. Limit words related to "limited time activities"
The limited time must have a specific time today, today's days and nights, now, countdown, just, weekend, only, anniversary Celebrations, special discount parties, shopping parties, flash sales, and brand groups must have event dates, end at any time, price reduction immediately, price increase at any time, etc.
20. Limit words related to "ranking"
First, top three, top ten, first, second, third, etc.
21. Limit words related to "value/investment"
Value depression, appreciation value, natural value, return on investment, hundreds of billions of value, crowdfunding, and stock speculation are not as good as buying a house or copying the rise. , Earn immediately when you buy it, unlimited potential for appreciation, etc.
22. Other related extreme words
National emblem, national flag, national anthem, essential, artifact, etc.
Limit words are words that express limits. The "Advertising Law of the People's Republic of China" was promulgated by the 14th meeting of the Standing Committee of the 12th National People's Congress of the People's Republic of China and will come into effect on September 1, 2015.
Reference materials: web link