Hot pot queen legend entrepreneurial story
6th anniversary of the founding of New China
After more than 2 years of hard work
He Yongzhi made Chongqing Hotpot a "business card" of China
and even made Chongqing Hotpot go global.
Now
Chongqing has become the "global Hotpot Capital"
Besides leading her own hot pot brand, she has become Chongqing.
, the president of Hotpot Association, has truly grown into the global "Hotpot Queen".
In 1982, the reform and opening-up surged in Yuzhou.
As a female designer, He Yongzhi resolutely left the state-owned "June 1st Shoes Factory".
She took the lead in becoming a "self-employed" with her own savings of several hundred yuan.
In the early 198s, she started her business with hard work. ".
Over the years,
she has shed too many tears and sweat on the road of starting a business
She has also gained too many auras and glory
She is He Yongzhi, the head of Chongqing Little Swan Hot Pot, who is known as the legendary beauty of chongqing.
The Queen of Hot Pot: The way to success is to innovate and join in to drive thousands of" beautiful women to open hot pots "
" Little Swan Hot Pot can achieve today's development performance. As a representative of "6 enterprises and 6 people who have influenced Chongqing's economy in 6 years", He Yongzhi, president of Chongqing Little Swan, said in an interview with the media recently
Many years ago, "Yuanyang Hotpot", The invention of "Mother-child Hotpot" and the opening of a new model of franchise chain are the opportunities for its success.
It is reported that in 1992, Mr. Jing Wenhan, a native of Tianjin, passed the "Little Swan" in Mianyang, Sichuan Province, and saw the lively scene of singing and dancing with the "Little Swan". At that time,
He Yongzhi and his wife were also wondering how to cooperate with the "Little Swan". So it was decided that "Little Swan" would invest in personnel, technology and brand
Jingwenhan
***. The same store. So
on June 8, 1994,
the Tianjin franchise store officially opened
it took only eight months to recover all the investment.
Since then,
He Yongzhi has become the first representative of China to apply the franchise model
Now
she has used this model to drive the success of thousands of "beautiful women opening hot pots". P > She herself was successfully elected as the president of Chongqing Hotpot Association.
At present, Chongqing Hotpot can be seen in many countries in Europe, America, Oceania and Asia.
A statistical data from a few years ago shows that
the local hot pot catering industry in Chongqing has an annual turnover of 1 billion yuan, and Chongqing people have opened 113, "Chongqing Hotpot" stores nationwide. He Yongzhi, known as the "Queen of Hot Pot", has provided about 1 million jobs.
Today,
Chongqing Little Swan Hot Pot has become a large enterprise group with total assets of 1.1 billion yuan
annual sales income of more than 1.6 billion yuan
with more than 25, employees
which is wholly owned, controlled, There are more than 32 companies with equity participation and franchise
, and they are among the "Top 5 Private Enterprises in China and Top 5 Private Enterprises in Chongqing". China's Top 1 Franchises "and many other awards.
A Xin, China: The dream of starting a business is that the beauty" advanced worker "should be a" self-employed "
" In fact, China people really know' China A Xin' because of Yuanyang Hotpot
This is He Yongzhi's greatest contribution to the Chinese people
It also establishes her unshakable position as a' hot pot queen' "according to relevant reports. A beautiful woman who was sought after by people when working in a state-owned enterprise, an "advanced worker" and a "small Zhuge of technological transformation"
After she opened a small hot pot restaurant, she was
sarcastic. People who feel sorry quietly go to Bayi Road to secretly see the beautiful boss who is a self-employed ...
At that time,
reporters from Beijing and Chengdu went to Chongqing Bayi Street to have a "Little Swan" hot pot
Seeing that the business was so hot
There was such a beautiful young female boss
, so they were filled with emotion
when they came back. > Now
After more than 2 years of hard work
As the founder of Little Swan Hot Pot, He Yongzhi has also changed from "A Xin, China" to the global "Hot Pot Queen"
She is also a member of the 11th Chinese People's Political Consultative Conference Committee
The representative of the 8th, 9th and 1th National Women's Congress
She is the president of Chongqing Hot Pot Association.
, deputy director of the Special Committee for the Protection of Historic and Cultural Cities in Chongqing, has successively won honorary titles such as meritorious figures in the 3 years of reform and opening up, top ten figures in China culture, top ten figures in China catering, the first top ten Chongqing businessmen, international female entrepreneurial stars and world cultural celebrities.