Have developed countries in Europe and America "started from scratch" and then got rich?
The experience of Dell company proves that people can explore and master the opportunity advantage that everyone thinks does not exist. want to do
You don't have to be a genius, a prophet or even a college degree to think in an unconventional way.
All that is needed is a building and a dream. "-michael dell
The recently published American Fortune magazine published the story of 1 1 self-made millionaire.
. They are distributed in finance, IT, media, retail, express delivery, sports and other industries, and their own enterprises, such as
Today, Dudu has become a world-famous big company. Read their stories carefully and you will find that these great entrepreneurs.
* * *, there is a characteristic, that is, they all started with ideas, and they dare to think what others think with their own whimsy and do what others think.
The impossible, and stick to your beliefs. They have created millions or even billions of wealth.
The development of industries and fields has had a crucial impact. From the bold decision to tap the first bucket of gold to the rapid development of enterprises
In the process of expansion, enterprise strategy is manifested in the possible influence of these outstanding leaders in the process of creating wealth.
Give people a deeper inspiration.
■ Don't give up accidental inspiration.
While other computer manufacturers around the world are experiencing the pain of sluggish sales, Dell computers continue to flourish.
Rong. When its global shipments increased by 18% in the second quarter of 2002, the shipments of other manufacturers were declining.
It has dropped by 4%. Michael dell, 37, has worked for Dell Computer Company, which he founded, for nearly 20 years.
CEO in 2008. 1984 When Dell Computer was founded, its registered capital was only $65,438+0,000, but it was 200.
1 year, its sales amount reaches $3 1 billion, and it has 36,000 employees worldwide. Fortune magazine 2002
Among the Fortune 500 companies, Dell ranks 13 1.
Why can Dell maintain such rapid development? Direct sales to customers "direct mode"
The "market segmentation" method of classifying customers is its two magic weapons. But in fact, it all comes from its founder.
-michael dell's accidental inspiration as a teenager.
In 1970s, when michael dell was a child, his parents were chatting at the dinner table.
All the topics were inflation and oil crisis, which made him interested in business since he was a child. Before him.
/kloc-When he was 0/2 years old, he took the first business adventure in his life-in order to save money, he didn't want to buy stamps from the auction any more.
Tickets, but by persuading neighbors to entrust stamps to him, and then publishing advertisements for selling stamps in professional journals. appear
Unexpectedly, he earned 2000 dollars. This made michael dell feel the power of "direct contact" for the first time.
Quantity and harvest, that is, the benefits of no middleman. At the same time, he realized that if he had a good idea, it would definitely be worth a try.
Some action. After tasting the sweetness of direct selling in his teens, michael dell tried to start a business when he was a little older.
, this "direct mode" to the fullest.
In junior high school, michael dell owned an Apple computer and soon turned his interest to what was behind it.
Business opportunities. Soon, he noticed that IBM personal computers had more commercial uses. He is eager to know everything about electricity.
Brain supplements knowledge, using the money earned from selling newspapers to buy computer parts, refitting computers and selling them for profit.
Hey, modify another one. During this period, he found that the price and profit margin of computers were very irregular. a
For an IBM personal computer worth $3,000, the price of parts is only $600 to $700. Besides, most of them
People who run computer shops don't know much about computers and can't provide technical support for customers. He has already bought it.
The same computer parts, after upgrading, sell the computer to people you know. So, michael dell appeared.
An idea: As long as you sell more, you can compete with those stores because there are no middlemen.
So the computer I modified not only has the advantage of price, but also the advantage of quality and service, that is, it can
Provide computers with different functions according to customers' direct requirements.
Now he drives a white BMW with three computers in the back seat. He earned it by selling newspapers and became a Texan.
Shortly after becoming an alternative freshman, he realized that computers would become the most important tool in the 20th century.
Is facing a huge opportunity. At that time, major manufacturers in the computer industry, including Apple Computer and IBM, chose it.
Choose to sell computers through dealers, but michael dell hopes to rely on direct sales as a more efficient way.
To provide customers with better value and service, and hope to become a leader in this industry. Michael, 1984
Dell dropped out of school and started his own company in an office of about 93 square meters in Austin.
"Dell Computer Company".
When michael dell was a student, the money he spent playing with computers came from his share when he was 16 years old.
A part-time job selling newspapers. That summer, he was responsible for winning subscribers for the Houston Post. The newspaper gave him one.
Thick phone book, let him call to sell to customers. But michael dell soon sold it.
It is found that there are two kinds of people who will almost certainly subscribe to newspapers: one is newly married and the other is newly moved in.
Of the house. Then, after investigation, he found that when couples get married, they will register their addresses in the court, and some of them are public.
The company will sort out the list of loan applicants according to the housing loan amount. So, he managed to get the surrounding area.
The information of these two kinds of people, send them letters directly, and provide information about subscribing to newspapers. That's it, Michael.
Dell's income in that year was $654.38+$8,000, which not only made him buy more computers, but also inspired his future development.
Created a market segmentation strategy of "knowing customers better than customers".
■ Create a strong team
As michael dell said when explaining why the company can grow at an unprecedented speed, right?
For a company, the most important asset and the biggest threat come from employees. After digging the first bucket of gold,
The strength of team spirit has become an important factor affecting the further development of enterprises. Similarly, Fred Smith (French
Ed Smith) also manages the FedEx brand through the management of "people".
197 1 year, Fred Smith, who was born in the US Marine Corps, retired.
He started his express delivery career, although this career was not optimistic at first. But now, FedEx has it
Established the world's leading rapid delivery network, covering 2 1 1 countries around the world, with more than 660 aircraft.
Cargo planes and about 95,000 trucks, and employs more than 2,654.38+0.5 million employees and independent contractors worldwide, with a daily turnover of 10 million yuan.
Both handle 5 million shipments. Fred Smith's creative move is to create an overnight express delivery mode.
Therefore, it is known as "the person who opens a new industry". Since the establishment of FedEx, many airlines
Telecom companies and financial enterprises have followed suit.
In Fred Smith's view, the secret of FedEx brand management is that everything is "people-oriented". Zailian
Inside Bang Express, both the new express salesman and the senior management are called Dong.
The director is Fred. In FedEx China, the name is "Schweider" full of China flavor.
Fred Smith believes that a successful entrepreneur must be able to communicate with employees smoothly. He said:
"I don't want employees to spend all day thinking about how to do the least work without being fired. I hope what they're thinking is
How to do the best job, the key to achieve this goal is communication and feedback. Employees want to know
What is the company's expectation of itself and what it should do. They must have an evaluation form. They want to know.
What is recorded in it and what it means to yourself. So we made a lot of incentive plans and commitments.
More profit sharing and a lot of internal promotion. These things are simple, just telling employees that they
Well done. At the same time, you must also communicate with your employees to make sure that they understand what they are doing.
Meaning. We always tell our employees that you are engaged in the most important business in history and you are there every day.
Non-stop transportation is not sand and rubble, it may be a pacemaker for a heart patient to treat cancer.
Drugs, parts of F- 18 aircraft, or legal evidence that determines the outcome of the case. "He recognized.
The perfect enterprise system is helping him to become a successful entrepreneur.
"I believe that the professionalism of employees comes from the example of the management of the organization.
. "Fred Smith practiced and spent a quarter of his time solving personnel problems. His main goal is to
Empower employees to handle and decide all matters as much as possible. He said: "When employees know that they are highly expected by the company,
Those who make outstanding achievements will be rewarded. I believe the company will accept his advice and allow them to put their ideas into practice.
I believe that the achievements of employees will be extraordinary. In order to let employees know that the company is interested in
Their expectation, Fred Smith advocated that the company provide training courses for all employees, all the time, federal.
There are 3% to 5% employees in express delivery training, and the annual expenditure on employee training is about 1.5.
500 million US dollars, becoming one of the enterprises with the most investment and training in the United States.
In addition, Fred Smith attaches great importance to promoting talents from within, those who are confident that they can do their job well.
Employees can usually become excellent managers. At FedEx, I used to be a unloader and a mechanic.
He was promoted to management because of his outstanding performance in the work of delivery clerk, courier salesman, driver and inspector.
There are a large number of employees. David Robert, 65438-0976, a part-time employee, is enthusiastic, diligent and dedicated.
The spirit of commitment has been continuously improved, and he has served as senior vice president of the US Operations Department. He does everything himself,
The scope of work done by the subordinate 60 thousand employees is also very clear. He said: "I have been putting myself in the shoes, which made me make a decision."
Consider employees' feelings regularly. "
In addition to equal and extensive promotion opportunities, FedEx has also set up a series of reward systems. Every employee
As we all know, as long as you work hard, you will have a chance to be rewarded. In addition, Fred Smith also invented a kind of
One of the most popular projects for employees is that all FedEx planes are named after employees' children. employee
In order to spray the name of your baby son or daughter on the plane, give your baby's name to the company, each
The next time a new plane joins the flight team, lots will be drawn to decide which baby to name the plane after.
Fred Smith knows how to manage, and he knows how to rely on the strength of all employees to develop and expand the company.
Moreover, he successfully created the warmth and cohesion of a big family inside FedEx. In 2002,
FedEx's annual turnover is $654.38+09.6 billion, ranking among Fortune magazine's top 500 enterprises in the world in 2002.
Ranked 246th. Howard H. Baker Jr., a former senator from Tennessee, commented: "United
The unprecedented success of Bang Express depends on many factors, but the most important thing is the teamwork of all employees.
Spirit and attitude. "
■ Obsessed with different opinions
Another essential element of becoming a super-rich is not only to have a unique view and vision, but also to be firm.
The spirit of sticking to one's own opinions. Plesent Roland founded the Happy Company (Pleasan
T company) is the first company to think that there is a service gap in the market for girls aged 7 to 12. At the same time, it also
I made dolls for blacks and Spaniards, and children of all colors liked them. Happy company's contribution to the world lies in
Clearly proved the connection between knowledge and customers' tastes, and sold dolls and related series through bundling.
Books make the combination of learning and playing fashionable. As Roland's business grew in the 1990s, you can see this.
/kloc-Girls before the age of 0/2 not only become the core consumers of books and dolls, but also dabble in music and entertainment.
Some people may think 45 years old is too old to play with dolls. But this is for the happy Roland.
This is a historic beginning. Roland entered the children's toy industry in middle age, which not only made her become the United States.
The hero in the little girl's heart turned her into a giant in the toy world. Everyone thinks this little girl is great.
You will abandon the doll after you are 6 years old. But Roland doesn't think so. She thinks that girls aged 7 to 12 are being
Consumer groups neglected by toy manufacturers contain billions of dollars of huge business opportunities. At this year's press conference.
After American Girl, American Girl has 82 million dolls and books for young girls.
The sales of dolls and 7 million books have become the second best-selling toys in the American market after Barbie dolls. Happy palace
Our company's 200 1 year sales: 350 million US dollars.
But Roland insists that these books have opened the door to the success of American Girl. Eight "American girls"
"Every doll has six books to tell her story. The happy life in colonial America
Details, teaching girls how to grow up during the economic depression ... These books and dolls are a good match for girls.
Brought it to another world. While selling well, there are more than six American Girls magazines founded by Roland.
Fifty thousand subscribers. "Chocolate cake rich in vitamins"-Roland describes this magazine and history.
And profits. She knows that mothers are looking forward to such a product that can attract girls to be children.
Interest can also make girls extend the time of little girls a little.
Roland worked as a primary school teacher, TV reporter and textbook before he founded Happy Company at the age of 45.
The author and publisher of a small magazine. She described the career that later influenced a generation of American girls.
1984, my husband and I participated in a traditional activity in colonial Williamsburg. At first, I
I thought it was just a little pleasant holiday, but in fact, it has become the most precious experience in my life.
One of the calendars. I like to sit on a high-backed bench in the church and think back to George Washington and Patrick.
Henry also gave a speech here. I like the clothes, family and daily life there, everything.
All these attract me deeply. I remember sitting on a bench in the shade of a tree, and I couldn't help thinking of what the school gave me.
Children's history class is so boring that more children can't visit the living history class here.
What a sad thing it will be. I asked myself what I could do about it. The following Christmas,
I want to buy a doll for my two nieces aged 8 and 10. But to my shock, the cabbage patch doll was filled.
Lit the whole Christmas market. I think they are ugly, but Barbie dolls are not what I want. I believe
That Christmas, I wasn't the only depressed American woman. My experience in Williamsburg and the Great Depression at that time
Together, an idea suddenly came to mind. I immediately wrote a letter to my closest friend.
The movie-it's still in the archives of Happy Company. I wrote: What do you think of a 9-year-old girl?
Make a set of books about different historical periods, and equip them with dolls worn in different times, as well as some
Accessories for children's performances? I don't make new toys, I just put the beauty of colonial Williamsburg.
Memories are reduced to books and dolls that children have always liked. "
After Roland's idea took shape, she immediately produced a series of books and dolls in a week.
A detailed business plan for clothing styles, production lines, etc. After that, despite Roland's idea.
What is different is that her business philosophy has achieved great success. In the next four years, only by mail
Advertising catalogue and word of mouth, the brand value of "American girl" rose to $77 million. In order to expand
Brand, Roland and her happy company also launched baby dolls and supporting books for young girls.
Children's demands have created more fashionable dolls, American girls' magazines and how to communicate with people.
Books like knowledge. In the next five years, the turnover of "American Girls" will be 50 million dollars per year.
Growth, eventually reaching $300 million.
After witnessing the successful implementation of his business plan step by step, Roland spent $700 million on 1998.
Greg sold Happy Company to Mattel. Now, the happy and successful Roland is enjoying her childhood at home.
A comfortable retirement life brought by bold attempts and decisive decisions.