What advertising spaces are there on Taobao's homepage?

1, diamond booth

Diamond booth (hereinafter referred to as "Diamond Exhibition") is a platform for bidding for photo advertising space on Taobao, and it is also a marketing tool for Taobao sellers. Diamond booth relies on the creativity of pictures to attract buyers to click and get huge traffic.

Diamond booth is an advertising space sold by bidding according to traffic. The billing unit is CPM (unit price per thousand views), which is displayed from high to low according to the bidding price. Sellers can set up directional display according to three dimensions: group (region and crowd), visitors and points of interest.

2. Taobao training

Taobao guest Training is a pay-per-click effect marketing tool tailored for full-time Taobao and Tmall sellers, which realizes the accurate promotion of Taobao to sellers. It is a brand-new search bidding model that integrates the resources of China Yahoo and Taobao under Alibaba Group.

The bidding results of Taobao train can be displayed not only on Yahoo search engine, but also on Taobao (in the form of brand-new pictures and words). Each product can set 200 keywords, and the seller can freely price each bidding word, and can see the ranking position on Yahoo and Taobao. The ranking position can be queried by Taoda Search, and paid according to the actual clicks.

3, carousel pictures

If the store pictures are broadcast in a carousel, the width is 950px, and the height is set by yourself, generally between 300 and 500. No matter how high the first picture is, every picture behind it should be as high as the first picture. The width of the full-screen poster is 1920px, and the height is the same as above.

Extended data

Advertisements attract consumers' attention in different places. There are two kinds of advertising positions, namely, spatial position and time position. The spatial position of advertisements, taking newspapers and magazines as an example, refers to the proportion of advertisements in the whole newspaper layout, and also refers to the size of advertisements themselves.

Under the same conditions, big advertisements are more eye-catching than small advertisements. For example, if an advertisement in the same magazine appears on the front cover, back cover or two or three covers, it will attract readers' attention more than on the page in the middle of the magazine. If you must put it in the middle of the magazine, put it next to the most exciting articles in the magazine, so as to arouse readers' interest in advertising.

Time and location of advertisements, taking TV and radio advertisements as examples. Advertisements usually broadcast in prime time with high ratings and listening rates are more likely to be noticed by consumers.

For example, CCTV's prime-time ratings are the highest among national TV stations, especially 19, the weather forecast board in the first five seconds after news broadcast, etc. It is the most optimistic for businesses. The reason is that there are many TV viewers, high ratings and great influence in this period. Therefore, in order to attract consumers' attention to advertising, we must pay attention to the selectivity of advertising location.

Reference: Taobao Training _ Baidu Encyclopedia? Diamond booth _ Baidu Encyclopedia