Chef Changsha Fei's chili fried meat, why did a chili fried meat get the price of 50 yuan?

It's chef Fei's chili fried meat, and one chili fried meat. The price is 50 yuan, and the annual sales volume exceeds 6,543,800+0000! Now it has been rated as the first must-eat food in Changsha for two consecutive years, and 36 direct stores have been opened! Recently, during a business trip in Changsha, the professional catering network interviewed Fei Lianghui, the founder of Fei Chef Chili Fried Meat. Let's take a look at its brand management cheats.

Fei Lianghui began to think about what he was best at. What best represents Hunan cuisine? What is the most popular dish in the shop? The answer is obvious-Chili fried meat. From being a chef to opening a restaurant, the order rate of fried Chili meat has always been among the best. Sometimes hundreds of dishes are developed a year, but fried Chili meat has always existed.

Moreover, Chili fried meat is a representative of Hunan cuisine and a famous dish in Hunan. Every meal can be eaten by every family, with a wide audience: when customers eat in the store, they will say that Chili is fried with meat! People will also order Chili fried meat and drink when they eat! Fei Lianghui took "awakening Hunan's signature dishes" as his initial intention, and decided to use shredded pork with Chili as the signature dish of the restaurant.

Master Fei used to call Tongxin Restaurant. Judging from today's explosive thinking, the previous name is hard to impress people, so even though Tongxin Restaurant has opened more than 10 direct stores, it was renamed collectively overnight. Chef Fei's Chili fried meat is the way of brand name+category. At first glance, it is the seller of Chili fried meat that customers know, and it is easy to be attracted into the store.