How much does Taobao live broadcast cost? What are the opening conditions? Opening skills of Taobao live broadcast right (how to open live broadcast in Taobao shop)

Now the live broadcast business is promising, so many businesses will launch live broadcast to increase traffic and sales. There are still certain requirements for people to launch live broadcasts, and they can only apply if they meet the requirements. How much does it cost to launch a live broadcast on Taobao?

First, how much does it cost to open Taobao live broadcast?

There is no green channel for Taobao live application, and there is no charging behavior. You can submit the application according to the requirements of the specification!

Second, Taobao merchants live necessary opening requirements:

1, the store's credit rating must reach one diamond, which is a hard indicator for opening. If it does not meet the requirements, it cannot be opened.

2. Micro-Amoy fans need to meet the requirements. Different industries have different requirements for micro-Amoy fans, but the minimum requirement is more than 30,000.

3. Have a certain ability to manage old customers. The main assessment is the repeat purchase rate of old customers, and the specific requirements are not digitized.

4. The number of goods corresponding to the main categories of the store. Taobao shop advocates small and beautiful, so the goods in the shop can't be too much and too messy. Specific assessment indicators have not yet been announced.

The goods in the store have a certain sales volume. There is no fixed target for store sales. As long as you sell more, specialize more and manage more old customers, it is very simple to meet the requirements.

Next, talk to you about the charging standard of Taobao live broadcast platform.

When Taobao anchor uses the platform, the platform will charge the anchor a certain commission. At present, the commission distribution standard of Taobao live broadcast implemented by Taobao official platform is: 1:2:7, which means that 10% of the revenue goes to Alibaba, 20% goes to Taobao live broadcast, and the remaining 70% goes to Taobao live broadcast agent. At present, this commission distribution method is reasonable, which effectively improves the commission income of Taobao anchor individuals.

If it is implemented according to the proportion mentioned above, it means that the income of Taobao live broadcast and contracted anchors has decreased, leaving more income for individual anchors. So more money will naturally attract network celebrity anchors. The anchor income of the live broadcast organization is distributed by the organization according to a certain proportion. Compared with a single anchor, with the same number of fans, the income is lower.

In order to get more commissions, Taobao anchors need to constantly improve their popularity and live broadcast skills, because the more trading orders they make in the live broadcast process, the more commissions the anchors can get.

There is no charge for opening a live broadcast on Taobao, but merchants must have certain conditions to open a live broadcast. At the same time, the platform will charge the anchor a certain commission when you broadcast live. This fee is not the fee when you open the live broadcast!