What's the role of Weibo marketing activities carried out by iQiyi?

The functions of such activities include enhancing brand awareness, enhancing user stickiness and increasing sales of products or services.

1. Enhance brand awareness: Through the social platform of Weibo, iQiyi can expand brand exposure and enhance brand awareness in the market. Weibo is a social media platform with a large number of users. Through the marketing activities here, iQiyi can let more users know and know their own brands.

2. Enhance user stickiness: By holding interesting Weibo activities, iQiyi can attract users' attention and enhance users' stickiness to the brand. For example, by holding prize-winning forwarding activities, iQiyi can let more users participate in the activities and increase the interaction between users and brands, thus enhancing users' loyalty to brands.

3. Increase the sales of products or services: by launching promotional activities on Weibo, such as limited-time discount, buy one get one free, etc. Iqiyi can attract more users to buy their own products or services. At the same time, through cooperation with well-known bloggers, iQiyi can expand the exposure of products and further promote sales.