The legend of bee man in Hunan Bee Brothers Bee Industry Co., Ltd.
He Guohua's great grandfather, Mr. He Lao, was born in 187 1, and his ancestral home was Dawei Mountain in Liuyang. He is a hardworking, pragmatic and life-oriented farmer. Because he likes eating honey very much, he often asks for leave, climbs mountains and collects honey from cliffs. Sometimes, he walks through the mountain and valley jungle alone with a simple honey-picking appliance and climbs the cliff at an altitude of 1000 meters. As long as he finds a beehive, he can get back dozens of kilograms of sweet, delicious and nutritious wild honey. However, good things are always hard to get. For example, the wild honey on these cliffs is delicious and nutritious, but the quantity is very rare and it is difficult to eat at will. One night, Mr. He Lao had a strange dream that a group of wild bees flew into his house, and after careful breeding by his descendants, his house stored a lot of honey. ...
1898 One day, Mr. He Lao went to the mountain to cut wood in the afternoon. Halfway up the mountain, he saw a group of hummingbirds (commonly known as "hummingbirds") attacking a nest of bees. Hummingbees are natural enemies of bees. Seeing that bees can't compete with bees, they will soon be eaten by natural enemies. At that moment, Mr. He Lao forgot that bees would sting people in turn after being rescued, and desperately picked up a stick and chased chickpeas. But how can you give up food easily? The bee tiger was driven away and flew back. Mr. He Lao rushed from afternoon to evening just to drive away all the bees and tigers who love to eat bees and save this group of bees who have made contributions to mankind. It's dark and firewood can't be cut. Mr. He Lao had to go home. Tired all afternoon, he didn't collect firewood. After being told by his wife, Mr. He Lao, who was inconvenient to explain, took a shower after dinner and went to bed. The next morning, Mr. He Lao got up and sat in the hall, smoking a cigarette, thinking about yesterday's "courageous" incident. Suddenly, he heard a buzz outside the door. When he walked out of the hall, he saw a group of bees living under the eaves. The family looked around this group of "uninvited guests" in surprise. Strange, why are these bees afraid of chickens instead of people? When they saw the chicken passing under the eaves, they flew with a buzz until the chicken left. Why are chickens so afraid of bees? Potatoes ... are these the bees that were scared by the bee tiger attack yesterday? Mr. He Lao started to run and ran up the hill. Yesterday, the bees really went to the nest. Yes, those bees. No wonder they panic when they see chickens.
Mr. He Lao confirmed that after he returned to China, he made a beehive with wooden boards and decided to adopt this group of naturally flying bees. He first consulted an experienced master and found some information about beekeeping, and then led his sons to learn beekeeping techniques from generation to generation. Many things happen. From a swarm of bees, two swarms of bees, three swarms of bees to hundreds of swarms of bees, the family bought a lot of fields and forests, and not many years later, the family lived a sweet life. Really rich, as the old people say. Yes, later, Mr. He Lao's family was really prosperous and prosperous. Mr. He Lao lived to the age of 108, and his children and grandchildren lived under one roof for five generations. By 197 1, his fifth-generation descendant, He Guohua, was born. Not bad, Mr. He Lao 100 years old. When he was happy, he wrote a couplet: "Five generations of bees live under one roof, but they are all bees", but I don't know why he didn't write a couplet. It is said that no one deserves this couplet until now.
Now, the local old people are still saying that it was after bees flew into Hejia that Hejia had such a good day today. At present, although the old man passed away, He Guohua, his fifth-generation descendant, inherited and carried forward the beekeeping business well. Although his family was already very rich, he continued to study beekeeping technology and formed an indissoluble bond with bees. Chickens, dogs, cats and other animals are often heard to rescue their owners and even help them catch thieves to solve crimes, but there may be few incidents in which bees save people. However, in the home of He Guohua in Dawei Mountain, the source of Liuyang River, an unheard-of bee savior happened.
He Guohua, who was born in Dashan, fell in love with beekeeping since he was a child because of his ancestors' love for beekeeping. After all, he was born in a new era. Although my father has studied for several years and has rich experience in beekeeping, his son is better than his father in scientific principles, so the honey quality of his bees is better and the yield is higher than his father's. My son is only over nine years old, so he picked up professional materials to observe and study. Once, in order to master the local honey resources, he forgot to tell his parents and ran into a deserted mountain alone. This is a virgin forest, what a good honey resource. He looked up at the towering trees and flower sources, and walked with one foot high and one foot low, dreaming about how to use these resources when he grew up in the future ... It was dark and the road was unclear. If he doesn't go home soon, he will be scolded by his parents. He hurried back, but walked for a long time, just turning around in the moonlight. Lost it, he thought, it doesn't matter, if you can't go back, you can't go back. Anyway, I can continue to observe after a few hours of dawn, and then he sleeps in a nearby cave.
He fell asleep in a daze, but his parents at home could not sleep. From dinner, the family began to look for him, and he didn't come back until nightfall. What can we do? They had to call nearby villagers and look for them at relatives and friends' homes. Dozens of people shouted their names until late the next night. He Guohua's father, Mr. He, was anxious like a cat on hot bricks, wandering back and forth in front of the door with his hands behind his back, feeling that things were not good. Suddenly, a swarm of bees flew straight at him from far and near, sometimes circling around Mr. He, and sometimes diving forward. After going back and forth several times in a row, Mr. He thinks the bees today are really strange. For an instant, Mr. He seemed to feel something, exclaiming that everyone was quick! Come on! Come on! ! ! And use gestures to direct everyone to follow the bees up the mountain.
Soviet bees led the way and told Lenin's story. This time, the story of bees leading the way in China took place in a civilian home in a mountainous area. It is said that the tracing team followed the bees up the mountain to find people. Strangely, when people can't keep up, bees will automatically slow down. I saw that bees were fast and slow, and the buzzing sound was urgent and tight, as if to urge people to hurry up. Because bees lead the way quickly and accurately, the tracing team quickly ran to a mountain more than ten miles away. Suddenly the bee stopped flying forward, but quickly circled in front of a cave. Take a closer look, everyone. No! A six-meter-long boa constrictor clung to He Guohua, and people and snakes struggled and rolled on the ground. Immediately, bees swarmed, and a life-and-death struggle among people, bees and snakes began. People raised stones and sticks to surround the python. Bees, like fighter planes, descended from the sky and rushed to the target point, launching fierce attacks on pythons. With the cooperation of people and bees, after several rounds, the python finally couldn't help it, and was forced to let go of He Guohua and desperately slipped into the cave to escape. Mr. He picked up his dying son and went straight to the hospital for rescue. A battle for the savior of bees is finally over. When people saw the dead bees at the scene, they were all surprised and admired. Later, in order to commemorate the event of the bee savior, people named this cave-Bee Cave. I'm lucky to be alive. After he survived that year, he deepened his feelings for bees. He studies beekeeping technology day and night. In a blink of an eye, he grew into a handsome young man. He is tall 1.73 meters, tall and straight, and his skin is particularly fair and healthy after taking honey and pollen for a long time. However, although many girls in the village secretly liked him, He Guohua devoted himself to beekeeping and didn't want to get involved in the children's affairs too early.
On the other side of the mountain more than 20 miles from He Guohua's home, there is a 20-year-old girl with slim figure, delicate face and gentle personality. I wonder how many boys fall in love with her. However, she doesn't like any of them, which makes her parents fidgety.
One spring morning, He Guohua got up and saw the warm sun shining on his beehive. He thought, the weather is so good today, the bees will return home with full loads and go out to collect honey fruitfully. He stood confidently on the steps and looked at the flying bees. Suddenly, a queen bee, who seldom leaves the nest door, flew out of the nest and circled several times in the air more than ten feet above the ground. Then tens of thousands of bees in the box followed the bee dynasty mountain. He began to chase, and followed the bees over the mountains and over the mountains, until he saw the bees staying under other people's eaves, only to know that his clothes were cut into rags by branches and even his pants were exposed. When he woke up, a beautiful girl stood in front of him, giggling. When their eyes met, both faces were red to the neck at the same time. The two sides were silent for a while before the girl asked, "What's the matter with you?" ? What's your name? Is there anything I can do for you? ""My name is Guo-Hua from China, and my bee (madman) came to your house, no ... my bee flew to your house ... "The girl's opening made him tongue-tied and inarticulate. After the girl understood what he meant, she invited him to sit in the house. When I entered the room, I spoke loudly at first, but then it became louder and louder, so small that even the naughty little sister behind her couldn't hear clearly. Sweet words are affectionate, the sun turns west and the clouds fly. Eye contact is not enough, the sun and the moon fly. At the same time, his parents were anxious at home, and the neighbors asked, and they didn't know where Guohua went. His father told his wife that the bees that flew away this morning came back before noon. Why don't people go home? You can't be caught by a python again. Just then, my son Guohua called his parents at the door, next to a girl as beautiful as flowers and jade. It turned out that this time it was not a boa constrictor, but a "beauty snake" that would bring happiness to his son's life. This is the perfect combination of bees and nature. Peter said that through the intermediary of bees, He Guohua fell in love with Miss Zhang on the other side of the mountain at first sight. After they fell in love and got married, the couple began to share the same interests, which laid the foundation for their sweet career in the future and drew a grand blueprint for the development of their families and enterprises. When they discussed and made a detailed plan, the wife said to her husband, "Hua, you know a lot about the living habits of bees." It would be great if you could take a real photo of your close contact with bees as our product trademark pattern. " He said to his beloved wife, Zhang Meilian, "OK, I promise to finish the task!" Although his words are half-joking and half-earnest, he believes that in the increasingly fierce competition in the bee products market, it is difficult for enterprises to have new glory without new ideas to create new miracles. The more he thought about it, the more he felt that his wife's proposal was reasonable and valuable. However, how can we be foolproof? Although touching bees is a common practice, you must be sure enough to touch bees with your whole body. After careful consideration, he made the following test plan:
1 First of all, we should master the different physiological responses of bees of different ages in different seasons, different temperatures and different nectaries.
2. On the premise that there is no language communication between people and bees, how to give instructions to bees to come as soon as they call and leave as soon as they wave.
3. How to control bees to crawl in key parts of human body, and so on.
After his careful research and bold experiments, in the summer of 2002, when he was preparing another scientific experiment of close contact with bees, it was a celebration of Dawei Mountain National Forest Park in Liuyang City. Journalists from various news media in this city gathered together to participate in the grand event. At the same time, before the celebration in the park, He Guohua also started his experiment in a beekeeping base more than 0/00 meters away from the venue/kloc-. When he gave orders to the bees, he heard only one buzz, two buzz, a group, and two groups. Thousands of bees pounced on Guo, who was naked, and landed on his hands, arms, chest and back. Dense layer after layer, like a rising river, flooded the neck and cheeks. ...
A bee has a poisonous needle, and so do these tens of thousands of bees. Some people covered their eyes and some people screamed, which attracted thousands of spectators. At that time, the reporters' lenses and camera lenses were all aimed at He Guohua. In the face of such a thrilling and strange scene, people's hearts are in their throats. However, this is a near miss. He Guohua didn't scream all over the floor like being stung by a sieve hole, but in the cheerful and relaxed song "Our Tomorrow is Sweeter than Honey", he slowly spread his arms, turned around and smiled at people with white teeth. This lasted for 30 minutes before he breathed a sigh of relief. The bees that covered him thickly seemed to have received orders and flew away in an orderly manner. He Guohua was safe and sound!
This time, it has never been seen before, and there has been no one since. The strange scene created in China first appeared in Liuyang Satellite TV and Hunan Satellite TV. Then, dozens of TV stations, such as Shanghai Satellite TV, Zhejiang Satellite TV, Sichuan Satellite TV, Chongqing Satellite TV, CCTV 4 and Phoenix Satellite TV, also broadcast the real scene of the close contact between the "beekeeper" and bees. This clever beekeeper let people all over China witness the breathtaking scene of the bee barking, and then quickly fixed this unforgettable picture as the registered trademark of his own enterprise and applied for a patent. This photo reflects the sweet love and affection between beekeepers and bees, the harmony between man and nature, and creates a miracle of contact between man and bees. "Hello, Brother Bee!"
"Good morning, Brother Bee!"
"Brother Bee, where are you going?"
As soon as he went out, his neighbors just called him Brother Bee, not his name. Three miles away from home, not many people know his real name "He Guohua", only his alias "Brother Bee". Once, a foreign customer named Jiang admired He Guohua for buying pure natural bee products, but only knew his name was He Guohua, and the detailed address and method were not clear. He thought that such a famous person would know as long as he arrived in Liuyang. When Mr. Jiang drove to Liuyang City, which is more than 0/00 miles away from He Guohua's home, he asked many people who didn't know who He Guohua was. He only knew that the most famous beekeeper in Liuyang was Brother Bee. He thought, you can't come all the way to Liuyang and return empty-handed. Since you can't find Guo, you can buy some from Brother Bee. Mr. Jiang reluctantly drove in the direction of Brother Bee's house. The rural mountains in Liuyang are very beautiful. While enjoying the scenery along the Liuyang River, Mr. Jiang inquired about He Guohua's residence and drove to the mountainous area. It was not until there was no road in front of the mountain that he got off and walked to Brother Bee's house on the mountain. When Mr. Jiang walked into Brother Bee's home, he was surprised to find that this famous Brother Bee was exactly Mr. He Guohua in the trademark "Man with Bees". Mr. Jiang was very excited when the host came out to meet him.
To know how the name "Bee Brother" He Guohua came from, we have to start with He Guohua when he was a child. When he was a child, he often kept bees with his father. Fish can be known near the water, and birds can be known near the mountain. He Guohua watched his father keep bees when he was a child, so that he forgot to go to the toilet. He accidentally wet his pants until his mother scolded him. When playing with his peers, he always imitates his father's beekeeping and shows off in front of his playmates. He took his friends up the mountain several times to get wild bees, but they were stung all over and rolled on the ground. When he got home, his mother asked, and he also said that the cattle were bitten by mosquitoes. At the age of 9, my father deliberately let a box of bees at home play with him. Unexpectedly, after only two or three years of hard work, one box of bees has grown to more than ten boxes, and the quality of honey is particularly good, and the output is higher than his father's average of 62 taels per box per year 18 kg. What is even more surprising is that when He Guohua opened the lid of the hive to clean the nest, the bees were very obedient to him. They crawled around his face and body affectionately and never stung him. In this way, when his father went out, he told me how Huayazi kept bees ... so it spread, and it didn't take long for people in Shiliba Township to know that famous beekeepers, curious people and visitors were in an endless stream. Because his beekeeping skills are better than others, friends and villagers all respect him as "Brother Bee". A little sweetness is hard work, and a little honey and flowers will do.
One side of the soil and water support one side of the people, the fertile soil of Dawei Mountain and the milk of Liuyang River gave birth to the honey base of Dawei Mountain and cultivated the strange beekeeper He Guohua. He, who came from the foot of Dawei Mountain and the source of Liuyang River, interpreted the legendary story of a beekeeper with the determination of a mountain and the mind of a river.
Create a beekeeping base. The majestic Dawei Mountain has vast forests, mild climate, numerous flowers and trees and rich honey sources. This is a unique natural base for beekeeping. Osmanthus fragrans, wild chrysanthemum, wild loquat and kiwi fruit ... are all over Shan Ye in different seasons, and flowers are in full bloom, which is a treasure place for bees to grow and reproduce. He Guohua smelled the flowers and tasted the sweetness of honey since he was a child. From the age of nine, he formally followed his father to collect honey, and formed an indissoluble bond with bees. Beekeeping became his lifelong pursuit. After more than ten years of beekeeping, He Guohua discovered the "long" and "short" of Dawei Mountain: the "long" of Dawei Mountain is rich in honey resources and has great production potential; The "short" of Dawei Mountain is the geographical occlusion, ineffective information and poor sales. So he decided to build a golden bridge from Dawei Mountain to the big market-Dawei Mountain Beekeeping Farm. In September 2000, a beekeeping farm was established, and sales outlets were established in Liuyang and Changsha. Hidden in the boudoir, the unknown natural bee products of Dawei Mountain can finally walk out of the mountains, go to the city and enter the consumers. For a time, food factories and pharmaceutical factories inside and outside the province poured in and placed orders in China. In just a few years, every township in Liuyang has its own beekeeping base. The annual output of honey is increasing year by year, and the annual output value of enterprises is increasing year by year. Successfully won the title of the largest bee product production base in the province, and the enterprise developed and expanded.
Create a well-known brand of "China Time-honored Brand". Since the establishment of the Dawei Mountain Beekeeping Farm, He Guohua, a descendant of the beekeeping family, insisted on implementing the brand strategy to seize the commanding heights of the bee products market. First, the color brand is based on many. Honey is a kind of health-care and nutritious food, which integrates physical fitness, longevity, beauty and treatment. According to the different nutritional value and edible effect of honey, He Guohua developed more than 60 kinds of honey, such as honey, royal jelly, bee pollen, propolis, bee wine and bee product moisturizing mask, which met the various needs of consumers. Second, product quality is based on Excellence. Apiculture farms have purchased advanced processing and testing equipment, and the purchased honey and finished products are in strict accordance with national quality standards. After concentration, sterilization, lead removal, packaging and other processes, carefully produced, strictly controlled, to produce environmentally friendly products that consumers can rest assured. Bee products have registered four trademarks such as "Daming Weishan" and "Bee Brother". In 2002, honey products won the gold medal in the 4th Agricultural Fair in Hunan, China. Third, the corporate image is based on strangeness. How to shape corporate image and design image ambassador? Being unconventional and surprising is a magic weapon. He Guohua created the image of "a strange beekeeper" through close contact with bees. People see such a shocking picture: thousands of bees have covered people's chests, shoulders, faces and ears, showing only their eyes, noses, mouths and sweet smiles, showing the sweet love and affection between beekeepers and bees, and embodying the realm of harmonious coexistence between man and nature. The photo of He Guohua, the "beekeeper", spread all over Kyushu through dozens of media such as Hunan Satellite TV, Shanghai Satellite TV, Phoenix Satellite TV and CCTV, and was shocked everywhere.
Focus on the retail market. With the "people-oriented" concept deeply rooted in people's hearts, people's quality of life has been continuously improved. Cherish life, pay attention to health and prolong life, which is the common pursuit and desire of people. Honey contains about 65-80% glucose and fruit acid which can be directly absorbed by human body, and 0.3% amino acids include 8 essential amino acids which cannot be synthesized by human body, and more than 20 vitamins which can promote human growth and metabolism. Honey food has become the first choice for people's healthy drinks; Honey production is the time to flourish and make great achievements. With years of experience in market economy, He Guohua keenly felt the pulse of market beating. He decisively put forward a new market positioning: focusing on the retail market. We will shift the focus of bee product sales from supplying food and medicine enterprises to serving hundreds of millions of consumers, and shift the production pattern of enterprises from providing primary raw materials to deep processing and producing fine products, so as to achieve a great leap in industrial upgrading, increasing added value and doubling economic benefits.
At the beginning of 2004, with the foresight, courage and courage of entrepreneurs, He Guohua planned this strategic change again: through years of efforts, professional enterprise management talents were introduced, and production management passed the ISO900 1 quality system certification. The products have been certified as pollution-free agricultural products in China, key protected brands of China Quality Miles, quality trusted brands of Hunan Preventive Medicine Association, and quality trusted units of Hunan Quality Appraisal Bureau, and the products meet the national export standards. In 2005, our products have been exported to Japan, Brazil, Taiwan Province Province, Hongkong and other countries and regions. In scientific research and development, experts and professors are hired to set up a bee product research and development center to continuously develop new bee products; In product marketing, the chain stores will be extended to major cities in China, and the beekeeping base will be extended to five cities and counties in Hunan and Jiangxi provinces, namely Liuyang, Pingjiang, Tonggu, Wanzai and Xiushui. The scale of beekeeping became the first in Hunan, and Liuyang Bee Brothers Professional Cooperative was established in conjunction with the city's beekeepers. Since then, his bee business has been booming, and he was named as a leading enterprise in Changsha in 2006.
Life is accompanied by bees, and career is connected with honey making. He Guohua, the "beekeeper", continued to interpret the legendary story with the diligence, wisdom and dedication of bees.