Cheetah and Zotye closed down one after another. Why did Huawei and Xiaomi enter the market one after another?
There are no declining industries, only closed enterprises.
it is only a matter of time before an industry enters the market as long as it has technical strength and excellent market occupation skills.
standing on the tuyere, pigs can make heroes when they fly.
As the old saying goes, one life brings two fortunes and three feng shui. I have to admit that Cheetah and Zotye got off to a good start and ended badly.
First of all, cheetah and Zotye, the first car with a few friends was Zotye. Some time ago, we talked about the need to do four-wheel positioning. When we were in central control maintenance, I was still curious why we didn't go to the 4s shop and spend more money at least. At that time, when my friends said that they had closed down early, I could only smile with embarrassment.
At that time, domestic cars were just superficial scenery, and it was difficult to make much progress. Their products mainly focused on low-priced areas that big-name car factories could not involve. One reason why domestic car companies closed down at that time was that people naturally preferred foreign brands to buy cars, and they were willing to rest assured when the economy allowed.
German cars have solid leather, American cars have good engines, and Japanese cars have unique shapes. When they arrived in China, they were cheap. In the final analysis, it was the concept of consumption. At that time, families bought cars, mostly the first cars in their families, preferring to spend more money on old brands, which gave them face and peace of mind. That is why domestic cars had great resistance from the beginning. Lack of core competitiveness
Because I have been in the two cars mentioned by the topic, I have obvious feelings about the two domestic cars. First of all, the appearance design is seriously copied. Almost the cars of these two brands seen on the road imitate many car designs that can be imitated. Maybe at first, buyers will feel that they spend little money to buy the appearance of brand cars and drive them with great face, but after a long time, no one can stand it when people around them talk about fake cars.
poor texture. to put it mildly, the riding and driving experience of these two brands is slightly better than that of vans, but lower than that of Wuling Hongguang Shenche, a family car or SUV. However, its experience comfort is poor, the interior texture is low and unsightly, the wagon feels thin, there are many safety hazards when driving, and the engine is weak. Such models will certainly be eliminated by the market, not to mention the fierce competition in the market at that time.
experienced friends look at the car above, which model is copied. The sudden turmoil
Now we finally talk about the problem. Why did Huawei and Xiaomi choose to enter this year? Even Huawei has taken a big step ahead. It is expected that there will be cars equipped with Huawei technology listed this year.
The ecological circle is more mature. In the era of Cheetah and Zotye, domestic cars were beaten by foreign brands. In the final analysis, many core technologies could not keep up. However, after several years of development and the experience gained by helping others to contract, China's car enterprise ecology has the ability to reach the same standards as mobile phones, and most links can be compared with foreign countries. This is the basis for Huawei and Xiaomi to enter the market.
overtaking in corners, just as China's communication technology started overtaking in corners with 5g, China's overtaking in corners should be due to the changes in the era of traditional energy vehicles and new energy vehicles. Many standards and designs of new energy vehicles are different from those of traditional vehicles. This key point makes China's car companies not lose too much from the starting line. As can be seen from the hot sales in Xpeng Motors, China has caught up with international standards. Market demand
A car used to require a strong purchasing power for a family. Now, for many families, most of them are really a means of transportation. For today's families, cars, just like bicycles to electric cars, are already essential. Because of the impact of the epidemic, foreign manufacturers have never been able to produce at full capacity. Because of the excellent epidemic control, China has greatly increased its market share at this stage, and the domestic consumer market is growing.
I believe that with the improvement of domestic manufacturing industry, China will also produce its own Tesla, just like before, high-end computers only looked at Samsung and Apple, but now we have a hard-to-find Huawei.
proud of being made in China.
fuel vehicles are different from new energy sources. Cheetah and Zotye closed down because they didn't have fuel vehicles with the latest emission standards.