Lagerstroemia speciosa
When we talk about calendars, we mean more paper calendars. Of course, many people now think that paper calendars are troublesome to use, and electronic calendars have become popular. Electronic calendars are easy to use. After setting, it will be updated automatically every day, without operation, and even display the temperature. This is a technological progress, but compared with the paper calendar, I always feel something is missing.
I still use a paper calendar at home. At the end of each year, grandpa will buy a new calendar from the store. On New Year's Day, he will solemnly hang it on the wall to replace the previous calendar, which means that the new year has begun.
In my opinion, the tearable design of traditional calendars is very meaningful. Tearing up the calendar of the previous day every morning adds a sense of ceremony to time, which means that yesterday has passed and today has arrived. The torn date can never return to the calendar, and today's calendar will eventually be torn off. What is lost cannot be redeemed, but what is owned must be cherished.
Calendars record time, which is the original value of calendars, but we can give calendars more meaning. The shell "Species Calendar 2020" made such an attempt. 366 vivid and interesting species stories were recorded in 366 days a year. The ocean of knowledge is full of countless rivers, and every story is a tiny tributary.
Species Calendar 2020 is published by Shell Network. The slogan of the shell is very interesting-"Technology is interesting". Generally speaking, technology is profound, boring and even boring. We can not take the initiative to explore technology, but at least we should understand it, and the shell is doing such a thing-trying to arouse public interest in technology. Species Calendar 2020 is a successful practice.
The Species Calendar 2020 is due, because it really looks like a calendar with the same outline as an ordinary calendar. When it is placed on the table, it looks like an ordinary calendar.
This position is not a black spot, on the contrary, I think it is a bright spot. We need innovation, but not all innovations have to subvert tradition. Many times, it is also a rare quality to abide by one's duty.
Sometimes, it is more difficult to stick to your duty than to innovate. Because in the process of innovation, as long as changes are made, it can be considered as a good spirit, no matter what the result of this change is. People's mistakes in the process of innovation are always easy to be forgiven. Sticking to your responsibilities requires stronger psychological endurance, because you have to face the doubts of many ignorant people and always adhere to principles.
This overall design is its duty as a calendar, but after all, it is an unconventional calendar and naturally innovative.
The detail design is very careful, and there is a delicate calendar aristocratic temperament. Materials, cover design and even gold-plated fonts are simple and elegant. It's not enough to look at the calendar, it's more like a handicraft.
As a calendar, it is my job to record the date. Many times, it is not easy for us to do our job well. It would be better to go further. Species Calendar 2020 is such a "farther" calendar, which not only records dates, but also transmits knowledge, telling you that science can be less boring through a story every day.
From the name of the calendar, we know that the calendar contains stories about species. Species is a huge concept. There are millions of species on the earth, but species is an easily overlooked concept. Because of people's arrogance and excessive self-concern, we always ignore other species, but we don't know that we humans are only one millionth of the species family.
For unfamiliar species, we lack channels to understand; For the species we often see, we habitually ignore and don't understand their stories. This Species Calendar 2020 provides us with a way to read stories while looking at the date every day. The knowledge conveyed in the story will always be remembered by us more or less.
This calendar still retains the detachable design of the traditional calendar. We tear up the past time, just like saying goodbye to yesterday, but compared with the traditional calendar, we feel melancholy for the lost time and gain more joy in acquiring knowledge. What we hold in our hands is not only a calendar to record the past time, but also a knowledge card. We can always see the visual place and always gain something.
No matter how many stories we know about species, it seems that it can't bring us tangible benefits, but knowledge itself is not utilitarian. We have filled our inner poverty and become more familiar with other unusual species.
Just like this Species Calendar 2020, the picture in the first calendar is a giant panda and a story about it. I haven't seen the giant panda with my own eyes, but I believe I will see it eventually. At that time, I will definitely remember what I read in this calendar, and I will remember its story.
This is a calendar and a science story book. For 366 days, every date has been recorded and will eventually be forgotten, but those stories will always be kept in our minds somewhere, at a certain place and time, to arouse our memories. Oh, I read it on the calendar. I know its story.