Copy of Father's Day Marketing Planning Activities
Father's Day Marketing Planning Activity Copy 1 1. Activity Background
Compared with mother, father is ashamed to express his love. They often hide their love in their hearts. Motherly love is sound, while paternal love is silent. As a country of etiquette, the Chinese nation has always attached importance to filial piety and returning kindness, so we should make full use of this opportunity to carry out interactive family culture marketing.
Second, the theme of the event
Praise your father and be filial to the world.
Third, the activity time
June xx
Four. Activity content
1, birthday cake:
Dad born on June xx can enjoy a 40% discount on birthday cake in xx store with valid certificates.
2. Beer drinking competition:
Anyone who holds a shopping receipt of more than xx yuan in the shopping mall on the same day at the exchange office of the building store can participate in the beer drinking competition.
Activity details: Each class is divided into two groups with 5 people in each group. Ordered by the host, the audience who can drink 1 in the shortest time wins. The winner will get two cans of beer on the spot.
3. Colorful Grand Prix:
During the Father's Day activities, the merchandise will be 8.8% off. Anyone who buys goods at a discount and a single ticket is more than xx yuan can take part in the activity of "winning colorful prizes and drawing Father's Day gifts for his father" with a small computer ticket, and present a beautiful Father's Day gift for his father.
(1) Prize Settings:
Grand prize: choose a dress;
First prize: giving away the designated goods.
Second prize: 20% discount on the purchase of goods;
Third prize: 30% discount on the purchase of goods;
(2) Details of activities:
(a) Put a long promotion table at the entrance and exit of the checkout counter of the shopping mall and spread it with red cloth; Put two lottery boxes on the table, and each box contains five kinds of table tennis *** 1 1, which are four white, three blue, two green, yellow 1 and red 1.
(b) As long as the ping-pong balls that customers grab from the box twice in a row are of the same color, they can get the corresponding winning prizes; The red ball represents the grand prize; The yellow ball represents the first prize; The green ball represents the second prize; The blue ball represents the third prize; The white ball represents the fourth prize.
4. Award for Dad's Dad
Set up a stage in front of the shopping mall, and hold a fun game of "Daddy has a prize", that is, let the children put on an eye mask and find out who their father is. Slogan: Award for father!
(1) Activity details:
(1) Choose 5-7 pairs of father and son from the audience. These children should be between 4 and 7 years old. The fathers put on the same clothes provided by the mall and stood aside. There should be a number plate on the cover of the clothes, and the number corresponds to the number on their children.
(b) Blindfold the children, and the host will lead them to their father one by one. You can touch and smell them, but you can't talk or do other suggestive actions. Violators are disqualified. After the child finds his father, he stands behind him, but he can't take off his blindfold. Then finish the game of finding a father for the children below.
(c) When everyone finds their father, they will take off the blindfold and see the result.
(d) If the father can be found accurately, the child will get a KFC or McDonald's meal voucher and the father will get a shirt. Other children who fail to find their father will also get a beautiful food or drink (about xx yuan).
Verb (abbreviation for verb) advertising and budget
1, "xx" June XX business card promotion. Budget amount: xx yuan
2. The radio station will broadcast at some time (to be determined) on June xx. Budget amount: xx yuan
3.xx copies of paper leaflets. Budget amount: xx yuan
Father's Day Marketing Planning Activity Copy 2 Activity Background
June xx is Father's Day, a festival dedicated to father, and a golden opportunity for men's goods to sell well. Taking this as the theme to carry out cultural marketing activities can create family ties and better spread xxx culture, and it is also the golden period for students to shop in a holiday after the college entrance examination.
activity theme
Grace is as deep as the sea, and father's love is boundless.
I-word duration
June xx to June xx
moving target
1. Men's goods hit the summer sales climax, driving the audience;
2. Create a Father's Day atmosphere and experience family marketing.
3. The sales of the whole store are guaranteed to increase by 20%
Activity content
(1) Happy Father's Day, family price
1, dear father, jewelry and watches, yellow and platinum are the lowest in the city, and men's jewelry and watches are ultra-low discount.
2, handsome dad, cosmetics mainly promote men's sunscreen skin care products and summer makeup new products, full reduction, gifts.
3. Love my dad, women's clothing and shoes brands can flexibly carry out activities such as discounts, full reductions and gifts.
4. Vibrant Dad, sporting goods recommended by Xia Rixin, outdoor function recommended, sporting goods for middle-aged and elderly people, and ultra-low discount on equipment.
5. Fashion dad, leisure brands flexibly carry out activities such as discounts, full reductions, and gifts.
6. Shuxin's dad's holiday gift recommendation of Dashang Electric Appliances, small household appliances, mobile phones, digital goods and other gifts. Modern household appliances make my father's life more comfortable, and the gifts for him are also very heavy. There are also brand plus gifts, holiday special gifts, and package purchase gifts.
7. Healthy dad, building food, supermarket food, health products, cigarettes, wine, sugar and tea are popular as holiday gifts.
(2) Favorite Father's Day, shopping double gift
Brand gifts: each brand in each sales area organizes brand gifts by itself, which is novel and practical and conforms to brand characteristics.
Industry gifts: large-scale buying and giving activities are launched in various industries, and gifts should be combined with the theme of Father's Day activities, such as beer and red wine, summer products and so on. Pay attention to family and gifts, and the level of gifts is determined by the industry and reported to the marketing department.
(3), gold medal blessing, students put the price, release the soul:
1, big price of trendy clothes in the audience: shopping in various clothing industries with student ID card, enjoy 0.5- 1 discount, or give brand gifts on the basis of the original discount. The sports and leisure sales area on the fourth floor is the focus of this activity. Product display should highlight the fashionable and young atmosphere, carry out brand discount or new product recommendation activities for students, carry out outdoor product publicity week according to the characteristics of students' travel, and refer to the sports storm.
2. 3c digital price of Dashang Electric Appliances: 3c digital products (mobile phones, computers, photos) should be launched at low prices in time, and brand gifts should be given when shopping.
(4) Membership activities:
1. During the activity, you can apply for the membership card of xx Building free of charge with your men's credit card or student ID card, and give a member a gift when shopping in 200 yuan or above with your card.
2. Send xx travel agency discount coupons when shopping in 300 yuan or above with men's shopping credit card or student ID card.
(v) Special events:
1, excellent essays or poems or stories of Father's Love are exhibited in the store.
Play a few excellent essays or poems or stories (ultra-short stories) describing father's love and praise, cooperate with burning music, arouse customers to sing, carry out free song-ordering activities, and create a family atmosphere.
2. Filial piety series story exhibition: several traditional filial piety stories in China were produced with pictures and texts, and displayed in front of the main gate or in the store, calling for filial piety awareness and rendering the family atmosphere of building as home.
Father's Day marketing planning activity copy 3 i. Time
Father's Day
Second, location.
Western restaurant on the first floor of the hotel
Three. Goals and objectives of the activity
For the sake of fatherly love, people's speeches have always been gentle and peaceful. The greatness of maternal love makes us ignore the existence and significance of paternal love, but for many people, paternal love has always influenced them in a unique and quiet way. This is the strange thing about fatherly love. It is ashamed to express, neglected to make public, but noble and heavy, so a wise man said that a father loves a mountain. On the occasion of Father's Day, Regal Kangbo Hotel held a special feedback activity, which will make customers leave many beautiful and warm memories and deepen their understanding of Regal Kangbo Hotel.
Fourth, the marketing objectives
Family and men during Father's Day
Verb (short for verb) theme
"Father's love is like a mountain, and father's love also needs care."
Intransitive verbs promotion activities
On Father's Day, men who consume western food will get a cup of nourishing stew (clear soup with Liaoshen) and a coupon to experience in the fitness center.
Men over 70 enjoy a half-price discount on buffet.
Four people eat, one person is free.
What gift for Father's Day? Mother's Day can send carnations, buy cosmetics and beautiful gifts ... but what should I give my father on Father's Day? Father's Day gifts must be difficult for many people. Actually, you don't have to give dad a gift. You can treat your father to a big meal on Father's Day and express your silent love for your father with delicious food!
Activity time: Father's Day
Lunch buffet11:30xx-13: 30 88 yuan per person.
Dinner buffet 18: 00-2 1: 00 RMB 98 yuan per person.
Venue: Hotel 1 Louxi Restaurant
Seven. Budget and advertising planning
The TV broadcast will be broadcast in a rolling way, and it is expected that 500 yuan.
Father's Day marketing planning activity copy 4 June summer is hot, and June father loves mountains. The sunshine in June is the hottest in a year, symbolizing the fervent love that fathers give their children. Father loves mountains. Many things in life can't last forever, but his love for us is eternal. The annual Father's Day is coming. On this Father's Day, in order to arouse the enthusiasm of consumers, attract more customers and increase turnover, the management company decided to plan the following marketing plan for Father's Day:
First, the activity time:
June 65438, 2007 to June 65438, 2008
Second, the purpose of the activity:
1. Stimulate household consumption through activities to enhance the good brand image of the enterprise;
2. Stimulate consumption and compete for market share;
3. Increase the sales of E-meals and increase the business income of each store.
Third, the theme of the event:
Heart is father's day, XX family.
Four. Location:
xx
Verb (short for verb) activity:
1. During the activity, the greeters in each store sent holiday wishes "Hello, Happy Holidays" to the middle-aged and elderly men who came to the store for consumption.
2. During the activity, each store added two tracks, Repay My Life and Father.
3. During the activity, there is a good gift for ordering XXX meal.
Telephone ordering costs over 688 yuan, and 4 sets of playing cards for XX meal are given away for free; If the telephone order is over 888 yuan, a VIP member gold card will be presented free of charge in time. All stores should register and keep financial records.
4. During the activity, the kitchen departments of various stores launched several love packages for Father's Day. The price of each store can be determined according to its own specific situation. The dishes are mainly healthy and nutritious, and the names of the dishes reflect the father's love (reference: grateful love, father's love is like a mountain, father's love is like water, and father and son are affectionate). And promote a special Father's Day dish.
5. Guests who spend money in the store during the activity can get a free family photo (10 inch plastic package) if they spend a single table in 800 yuan. Every store should register and keep financial records.
6. The Planning Department uses the SMS platform to send a message of Father's Day blessing to customers: "My heart is Father's Day, XX family, and warmly launch various Father's Day love packages. XX Catering wishes all dads in the world a happy holiday! "
Propaganda items of intransitive verbs:
1. The planning department of the management company is responsible for carving Father's Day banners, one for each store, and the content is "Father's Day, XX Family", which will be delivered to each store before June 15;
2. On June 16, the planning department of the management company sent a message of Father's Day blessing to customers in various stores, saying, "My heart is on Father's Day, and I warmly launched various Father's Day love packages. XX Catering wishes all dads in the world a happy holiday! " .
Seven, matters needing attention:
1. Each store carefully organizes employee learning activity plans, and conducts relevant knowledge training for employees according to the plans;
2. During the activities of each store, do a good job of taking photos and printing, and increase income-generating points;
3. The activities of loyalty cards and coupons are carried out at the same time.
Father's Day marketing planning activity copy 5 I. Purpose of the activity:
We often praise our mother, but we can never describe our father's deep love. For father, we always forget to express. How hard is it to say I love my father? Perhaps between us and our father, we have always been so sympathetic, but we are silent. Father always bears silently and truly, and shoulders a sky for love. On Father's Day, we will remember our childhood father and thank him together.
Second, the activity time:
Xxx, June, Xxxx
Three. Location:
Tangxia trust-mart
Four. Target audience:
Shoppers near shopping centers, young people
Verb (short for verb) activity:
1 The shopping mall will display a movable 2Mx 1M Thanksgiving Father's Day billboard one hour before the day's activity, and arrange staff to equip with pens and post-it notes in advance to write words of blessing to passers-by to remind them that these notes are chips waiting for the lucky draw.
2. At the beginning of the "Father" speech program, some lecturers began to recite "Father". After the recitation, they made speeches on the touching heroic deeds of fathers protecting their children's lives in the Wenchuan earthquake.
3. As soon as the speech "Grateful Heart" was finished, the members of the Dance Troupe of the * * * Psychological Association of Chaoshan College sent the sign language dance "Grateful Heart" to all fathers in the world, wishing them Father's Day is coming, and the host interaction: after the sign language dance, the host came up to wish all fathers in the world that Father's Day is coming, and had a few prize-winning questions and answers to interact with the audience, and also sent out a LOGO printed with many friends.
4. Hot Dance Delivery: After the interaction, the host invited the MAX Dance Company to deliver sexy jazz dance, bringing up the atmosphere of the audience again.
5. During the lucky draw, the host arranged to bring out the signed blessing cards and randomly selected several cards. The lucky winners in the lucky draw will receive souvenirs provided by Trust-Mart (items printed with Trust-Mart LOGO to achieve the best publicity effect), but before receiving the souvenirs, they must tell the most touching thing that their father did when he was a child, and the most touching lucky winners (ideals moved the audience) will receive bigger prizes provided by Trust-Mart. As for the content of the prize, for the purpose of commercial promotion, an agreement was reached with the merchant. Finally, the singer sent Eason Chan's "Bicycle" as the farewell song of this activity to bid farewell to everyone.