Trip to Yanghe
I visited three places in Jiangsu, the first one was Yanghe, the second one was Lianyungang, and the third one was Suzhou. I went to Yanghe alone, which was not planned originally, but I thought, since I went, I have to go to see the shares of the third Yanghe in liquor.
Liquor has a history of thousands of years in China. Among all investment industries, I think liquor is the first choice. Because it is brewed with whole grains, the cost is low, and a bottle can be sold for hundreds to hundreds of thousands or even millions, so the profit is high, and the average gross profit margin is over 7%, and there is no need to worry about inventory accumulation. Too much inventory in other industries will eventually lead to low-cost treatment, unlike liquor, which is more valuable as it is released. Looking at all industries, except liquor, such products can hardly be found.
The current liquor in China is the first in Kweichow Moutai, the second in Wuliangye, the third in Yanghe and the fourth in LU ZHOU LAO JIAO CO.,LTD. Mao Wuyang Lu for short.
In 19 years, almost all the top-ranked liquors, including Shanxi Fenjiu and Gujing Distillery, doubled, but Yanghe was still standing still and was overtaken by LU ZHOU LAO JIAO CO.,LTD in terms of profit.
So, since we have this trip to Jiangsu, we might as well go and have a look. There are different opinions on the internet and I don't know what to do.
The trip to Yanghe was not smooth, but it was a small town, far from the city center, and the traffic was not very developed. At that time, it was already late at night at the train station, and there was no bus or subway, only taxis, one after another, in an endless stream.
I stayed in a hotel in the town and got up early the next day, only to find that Yanghe Co., Ltd. didn't open to tourists until after nine o'clock, and thought about getting a haircut first. Unexpectedly, all the shops there didn't open until half past eight or nine o'clock.
I ate my breakfast casually, so I wandered around the neighborhood. After eight o'clock, I found a hairdresser around and had my hair repaired. Then I took a bus to Yanghe Winery, and it took me about an hour by bus. When I got there, it was past ten o'clock. Because I was unfamiliar with it, I sat directly at the gate of Yanghe Winery. The security guard told me that the tourist reception center was at the last stop, so I could not enter the tour alone and needed a tour guide to accompany me.
So I went back in the scorching sun, about a kilometer away, and it was almost eleven o'clock when I found it, because it was a business visit, different from ordinary tours, and there was a time limit, and the morning visit was almost over! In the afternoon, it doesn't start until 1: 3.
So I ate a bowl of noodles nearby, sat in the living room, watched its introduction video and some information, and it was only after twelve o'clock after reading it. Because I always had the habit of taking a nap, I couldn't help but take a nap, and I was loaded with luggage and didn't dare to fall asleep. Although there is monitoring in its company, it should not lose anything, but it still dare not be careless, not afraid of 1 thousand, just in case. Finally, I can only take a nap with my backpack for more than ten minutes, and I dare not sleep deeply.
Wait, you can't do anything. You have no choice but to wait. How long the time is! At first, I was the only one, then two others came, and finally the hall was full of people at 1: 3.
There are two buses full. This bus is specially designed to receive tourists. It is about the same size as a normal bus, but the interior is modified to look like sightseeing bus.
From a distance, you can see "Yan Chuang, the leader of China Soft Liquor". The tour guide told us that Yanghe liquor in China is distinguished by its soft taste, while other liquors are distinguished by their flavor, such as Maotai-flavor, Fen-flavor and Luzhou-flavor.
Then I visited the package
assembly line. The sky blue is a line, the sea blue is a line, and the dream blue is another line. The workers are busy, and I think of the convenient description of division of labor in The Wealth of Nations: the output of ten people is far greater than the sum of their respective output.
Then I visited their packaged product storage workshop. I didn't count how many floors, boxes of neatly stored wine are like buildings dozens of meters high. According to the tour guide, every bottle of wine here has its own ID card, just like people. When it is delivered, it is taken out by a robot. If you need which year and which batch, you can input it directly on the computer and it will be taken out automatically, with zero error rate. The wine stored here is enough for a family of four generations to drink for five thousand years.
in addition to the packaging product line, I finally took a bus to the sealed wine cellar. As soon as I entered the door, I saw the "first altar in the world", a jar-like thing there. I thought it was just a model, but the tour guide told us that it was indeed filled with wine, which was enough for one person to drink for about 5 years. Then we went to the wine cellar and worked as Yanghe Liquor Bank, but what was deposited here was not money, but liquor.
The tour guide told us that liquor, just like people, has its own personality and temper. If you want to brew a good bottle of wine, you have to combine the advantages and disadvantages of the time and place, so theoretically, every bottle of liquor is different, just like there are no two identical people. Only the best quality liquor can be sealed.
According to the tour guide, if you buy more than 25 liters of wine, you can keep it in Yanghe Liquor Bank for free for life. It can be seen that there are many jar-sealing wines, and the jars are different every year. Among them, a 5-liter jar of liquor sealed in Liu Qiangdong in 214 was worth 6, at that time, and this year, in 22, the value of that jar of liquor was 1.6 million.
Later, I went to the brewing workshop, but it was too hot to make wine. But you can taste it for free. I tasted a few mouthfuls, and it didn't touch my head at all. I did have a soft feeling in my throat!
Then I went to the old cellar pool in the Ming and Qing Dynasties, but it was deserted and only for sightseeing.
Yanghe is still good on the whole, at least there is no problem with the wine. As for why there is a gap with Maotai Wuliangye, it should be a problem in other links.
but I haven't visited maotai Wuliangye. if I have, the conclusion should be easier to draw by comparison. I wanted to go to Anhui to visit Gujing Distillery, but I didn't go because it was not open to the public because of the epidemic.
Yanghe has also spent a lot of energy on the packaging of wine bottles. There are all kinds of wine bottles, including twelve research starting points for the light zodiac wine, and other birthday wines and wedding banquets ... In short, I think it also needs a lot of money, among which the design cost and manufacturing cost should not be a small expense.
after all, people buy wine, not its packaging. After drinking the wine, there is no need to keep the bottle, and it is really unnecessary for Yanghe liquor to spend a lot of manpower and financial resources on packaging. Unlike Maotai, the bottle is simple in design and easy to manufacture. Of course, I don't know if Maotai has this kind of packaging.
it's useless to have good packaging for bad things, but it's just a treasure. And good things (at least liquor, other industries don't know) don't need too beautiful packaging, and beautiful packaging plays a icing on the cake at most. I think Yanghe should focus on brewing instead of spending too much energy on packaging.