Who created Taobao?

On July 7, 2003, Alibaba CEO and Taobao CEO Jack Ma announced in Hangzhou that Alibaba invested 100 million yuan in an attempt to build Taobao (www.taobao.com) into China's largest personal Internet trading platform. Most of Alibaba's 900 employees only knew at this time that Taobao had been born for almost two months. This plan, called "Wei Xiaobao Opening a Store" by Jin Yong's fan Ma Yun, was carried out in a "top secret" state from the beginning. According to insiders, Jack Ma convened a secret meeting with nearly 10 employees in April this year and said that he now has a project and if he is willing to do it, he must first sign a confidentiality agreement. Out of trust, these people signed confidentiality agreements without knowing what the project was. Later, they moved to a private house (Fenghe Courtyard in Hangzhou Lakeside Garden) where Alibaba started its business and focused on developing the Taobao website. Ma Yun felt that his four-bedroom old residence had good feng shui, with mountains and rivers, and he also wanted to get Alibaba's luck. Because an employee contracted SARS, all Taobao employees were placed in quarantine. On May 10, Taobao was born. As of July 4, the website has 17,000 members, 62,000 online products, an average daily page view of 300,000, an average of 25,000 daily visitors, and more than 2,000 new products daily. How did Taobao gain such popularity in such a short period of time without Alibaba spending a penny on publicity? This is largely due to members’ proactive self-promotion. A member of Taobao sent 1,314 emails to his friends and friends of friends to recommend Taobao to show his loyalty to Taobao "for life (the homophonic pronunciation of 1314)". Jack Ma attributed the enthusiasm of members to two points: first, many people have the entrepreneurial desire to open a small store; second, Taobao has inherited Alibaba's corporate culture. In terms of the "Constitution" of Alibaba's corporate culture, first, the only constant is change; second, making money will never be the first goal; third, only making fair and reasonable profits. A year before Taobao was launched, Jack Ma discovered in the United States that almost all the clothes worn by one of his white-collar female friends were purchased online, and such people were not an exception. Since then, Jack Ma, who has always been skeptical of transactions from consumer to consumer, began to use his brain. If Alibaba mainly builds a trading platform for merchants around the world, especially small and medium-sized enterprises, then Taobao is a platform built for merchants to individuals and individuals to individuals. This platform includes all current modes of individual transactions, including auctions. , buy it now, bargain and put up posters. "Whether it's an auction or a fixed price, they are all means, and the purpose is to help consumers buy and sell things." Jack Ma said. Taobao marketing is blooming everywhere. Taobao that charges fees is a benign website. Sun Tongyu himself also believes that many aspects of Taobao can now consider charging, but Jack Ma's words made him calm-headed: being anxious is not necessarily a good thing. Sun Tongyu emphasized that once the charging system is introduced, profits must be supported. If a charging model is neither recognized by customers nor profitable for the company, it must be something completely wrong. "I think there are more important things now than making money, which is to serve customers well and improve the shortcomings, so that everyone can buy things on Taobao more smoothly and safely, and have better products to choose from. Only when customers are satisfied can you There is a possibility of making money." Sun Tongyu does not care about profits at the moment. For him, how to firmly connect consumers with Taobao is the most important thing. Behind the so-called "Taobao Miracle", a series of successful marketing actions are indispensable. Taobao is the first e-commerce company to advertise on TV stations and street signs, and it is also a company that uses entertainment marketing and sports marketing very skillfully. The best-selling New Year film "A World Without Thieves" is a typical example. The Taobao flag waving in the film has become popular. Taobao not only used common promotional techniques such as advertising patches, posters, and press releases in "A World Without Thieves", but also put props up for online auction.

From Andy Lau's digital video camera, the Tibetan riding boots and top hat at the opening ceremony to Li Bingbing's digital camera, these products all start at one yuan, and Andy Lau's leather pants have been sold to 20,000 yuan. Cooperation with movies also includes the auction of props for stars such as Ge You and Jiang Wen at the Beijing International Radio and Television Week, as well as the "Initial D" Taobao Cup "Drifting Girl" audition. As a film that hit Venice, in order to appear on stage with Jay Chou, 15 young girls signed a contract with the film's producer, Hong Kong Media Asia Film Company, to make a movie. They all used their acting talents to make a lot of money for themselves and Taobao. Eyeballs. In terms of sports marketing, Taobao’s biggest move this year is to sponsor the MotoGP China competition. According to statistics, an average of 327 million TV viewers per station watched the live broadcast of MotoGP. This is the first time that a Chinese company has become the title sponsor of MotoGP, and it is also the first Internet corporate sponsor in the history of MotoGP. This will undoubtedly be of great help to Taobao in establishing its brand image. After all, top global brands including BMW, Tissot, Dunlop Tires, Honda, Marlboro, Castillo, and AMD are all MotoGP event sponsors. Taobao’s records are constantly being refreshed. Data from June shows that Taobao currently has 8 million online products and more than 7 million registered users. On average, nearly 400 people register to open a store on the website every day, and the website views exceed 90 million per day. The history of EBAY: The development history of eBay In 1995, Pierre Omidyar founded the auction website. 1996 Pierre Omidyar and Jeff Skoll form a partnership. In 1997, the auction site was renamed eBay and business was booming. The credit rating index represented by the number of stars makes its debut. 1998 Meg Whitman joins the board of directors and eBay's stock is listed. In the same year, the company created the eBay Fund as a means of giving back to society. In May 1999, eBay announced that it would set up a customer service center in Salt Lake City, Nevada. In August 1999, eBay established a cooperative auction channel with AOL. In October 1999, eBay entered the Australian market. In August 1999, two Harvard Business School graduates, Shao Yibo and Tan Haiyin, founded eBay in Shanghai, China. In 2000, eBay continued to expand globally and opened sites in Canada, Germany, France, and Austria. In January 2000, according to the results of CNNIC's fifth "Statistical Survey on China's Internet Development Status": eBay ranked first among domestic auction websites in terms of votes, and eBay became the most popular auction website in China. In July 2000, eBay launched a personal online store service , in just one week, it attracted more than 5,000 netizens to "try it". This move has effectively cultivated China's first batch of netizens who really rely on the Internet to make money. In October 2000, eBay and NetEase formed a strategic alliance to launch bidding. In 2001, eBay continued its global expansion and service platform improvements. Investments have been made in Latin America, South Korea, Italy, New Zealand, Switzerland, Ireland, and Singapore. In the same year, the eBay online store was born and became very popular. In July 2001, eBay announced that the website would begin charging registration fees for sellers to register items. In 2002, eBay acquired PayPal, a leader in online payment systems, making transactions between users simpler, safer and more reliable. In the same year, eBay's first community meeting was held in Anaheim, California. In September 2002, eBay began to charge product transaction service fees to sellers after completing online product transactions. In March 2002, eBay joined hands with eBay, the world's largest auction website. eBay invested US$30 million in eBay, and eBay and eBay joined forces and began to cooperate closely! In July 2003, eBay increased its investment in eBay by US$150 million. That same year, eBay was ranked eighth on Fortune magazine's list of the 100 fastest-growing companies.

In June 2004, eBay announced that it had entered a website integration period and would be connected to the eBay platform in the fall of that year. Zheng Xigui, chief operating officer of eBay, summarized the successful experience of the company's own development and pointed out that the successful model of e-commerce can be copied, but eBay's unique advantages cannot be surpassed. eBay has always been the leader in the industry and has achieved transcendent results, but challenges have also come with it. China's Internet has begun to transition from a traditional economic model to an integrated economic model. The Internet economic model has gone through three stages: attention economic model, traditional economic model and integrated economic model. The core of the current integration model lies in the integration of online resources, the integration of offline resources, the integration of online and offline resources, and the integration of the market, etc., thereby obtaining high commercial added value. Therefore, some people believe that today's e-commerce has gradually entered the "online business" stage from the entertainment stage of netizens, and this is also a sign of the maturity of the Internet. American research institutions believe that as competition and investment in the Internet market intensify, 2005 will be a critical year for market distribution and rebalancing of profit margins. In the Internet market, the Chinese market, including e-commerce, will account for most of the investment opportunities and long-term market growth share. To this end, international companies have paid greater attention to the Chinese market. For example, in February this year, eBay invested an additional US$100 million in the Chinese market; and the cooperation between Yipai.com and Xidan Shopping Mall, eBay eBay at the 13th International Clothing and Apparel The appearance at the expo also shows that traditional industries are realizing great integration with e-commerce companies; similarly, other Chinese Internet companies have also increased their investment in e-commerce, such as Sohu’s recently launched search engine “Sogou” with shopping search function. ". Various opportunities are showing people that China's e-commerce market is destined to be a market that attracts people's attention for a long time. The industry generally believes that security issues have always been the primary issue facing the development of China's e-commerce, and eBay's innovation and efforts in the Chinese market have become a model for domestic e-commerce companies. In order to solve security problems, eBay took the lead in launching the "Easy Pay" service as early as 2000, pioneering the security of domestic e-commerce online payments and being imitated by e-commerce companies. In October last year, eBay collaborated with many domestic financial institutions to jointly launch "Anfutong". As a third party, Anpay guarantees the integrity of the transaction. It not only promises the buyer to pay after receiving the goods, but also provides the seller with the "Anpay Guarantee Fund" for full compensation, while protecting the interests of both buyers and sellers. "Anfutong" has therefore become China's first honest tool that truly realizes full compensation for online transactions. TAOBAO targets the Asian region. EBAY is global. However, in many places it is being closely followed by websites like TAOBAO. hehe.