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The year Haier was founded

Haier Company was established in 1984.

Haier (formerly Qingdao Refrigerator Factory) is a well-known home appliance brand in China. It was founded in 1984 by founder Zhang Ruimin and is headquartered in Qingdao. Its industries involve refrigerators, home appliances, home furnishings, biopharmaceuticals and other fields, and its products cover eight categories including refrigerators and freezers, washing machines, smart home appliances and customized products.

In 1999, it established its first overseas industrial park, the Haier factory in South Carolina, USA. In 2016, the company laid out a global brand cluster and acquired General Electric home appliances. On October 5, 2018, Qingdao Haier announced its plan to be listed in Frankfurt.

Extended information

Haier Company's brand

Haier

Haier, the main brand of home appliances of Haier Group. Adhering to the enterprising Haier culture, the brand positioning is "green concept".

Tongshuai

Tongshuai is a customized home appliance brand launched by Haier Group in the context of the Internet era. The target group is mainly young consumer groups who advocate individuality, fashion and simple lifestyle.

Casarte

Casarte is a high-end home appliance brand of Haier Group. The name Casarte is inspired by Italy, and the brand is positioned as "creative home appliances and stylish life".

AQUA

AQUA home appliance "AQUA" comes from Italian, and its original meaning is "water". AQUA was born in Shiga Prefecture on the shores of Lake Biwa. It is a high-end home appliance brand in the Japanese market of Haier Group. It relies on the glorious history of Sanyo Electric's washing machine business for more than 50 years. The brand connotation is Authentic Question Unique Answer (pursuit of ultimate value).

Fisher & Paykel

Fisher & Paykel brand logo Fisher & Paykel is New Zealand’s national treasure electrical appliance brand, the world’s top kitchen appliance brand, and a world-famous luxury brand. It has been in existence for more than 80 years. History, since its inception, it has emphasized focusing on user experience and pursuing excellence in design.

Reference source? Baidu Encyclopedia-Qingdao Haier Co., Ltd.

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