Depth | How does Xiaohongshu manage a good liquor brand?

"Foreword:" How to sell wine to young people? "I believe this topic has become the first pain point for most liquor entrepreneurs at present. Most entrepreneurs believe that selling wine to young people is a good business, and many people may choose low-alcohol wine before they get old. Judging from the industry phenomenon, it is true. In the consumer market of social platforms such as Xiaohongshu and Tik Tok, the frequency of young people drying low-alcohol wine is increasing. In the little red book, low-alcohol wine has become a popular category. Xiaohongshu searched for "girl wine" and the number of comments has exceeded 400,000. " How does Xiaohongshu manage liquor brands well? As the saying goes, stones from other mountains can attack jade. Today, Ma Xiaohong Book Operation Planning Team deeply analyzes the operation mode and style of "Mei Jian" brand account on Little Red Book for you, and opens the traffic password of wine Little Red Book operation. Mei Jian brand introduces Mei Jian Plum Wine, as a table wine in China, from Jiang Ji Winery. 20 19 was listed, and it has national online and offline channels, and has occupied the first position in the domestic plum wine market share. It is a brand of plum wine launched by Chongqing Jiang Ji Winery Co., Ltd. Meijian Qingmei wine takes "nature, health and relaxation" as its product concept and the brand mission of reviving China traditional wine to meet the healthy, convenient and diversified needs of "young people". Xiaohongshu account number: Mei Jian's IP attribution is displayed in Chongqing. At present, the number of fans in this account is 1.3w, the number of likes and collections is 6. 1w, and there are 239 account comments. The content of the first operation was published on 20 19 1 1, and the accounts liked to interact with each other by 20+ on average. On average, about 8 accounts are published every month, and about 2 accounts are published every week. The account operation data is stable. Swipe left and right to see more account content. Operation direction is 1. Graphics (high-definition pictures) are the mainstay, supplemented by video (creativity).