China Naming Network - Feng Shui knowledge< - How to set the baby title under the new rules of Taobao
How to set the baby title under the new rules of Taobao
1, comprehensive name Give the baby a comprehensive name. A good and comprehensive title determines the probability of your baby being searched, so you must have a comprehensive and pleasant title. For example: high-grade Korean jewelry crystal butterfly flying Swarovski crystal earrings. Search for Korean jewelry and swarovski earrings, and there is no doubt that baby will be in the search range. 2, empathy 3, the number of words in the baby title is limited to 30 Chinese characters (within 60 words), otherwise it will affect the release; Spaces count as one character. 4. Use spaces between keywords, and spaces can also be replaced by |,/,\. 5. Try to reflect the specifications, features and functions of the baby in the title, so that the buyer can see the baby at a glance and make it convenient for the buyer to choose! There are many qualified treasures when buyers use the search function, but the selectivity is too great, which easily annoys buyers. It is impossible to open every baby's page. If the specifications and functions are clearly stated in the baby title, buyers will find what they want to choose very easily! 6, brand, alas, brand is a well-known brand! Some very professional buyers or buyers who pay great attention to the quality of the baby often directly search for the brand name, which will not only improve the appearance rate of the baby, but also make the buyer feel that the baby is very formal. For example: ah, 7. Attract consumers' attention with words such as special price and promotion. Baby price is very impactful, or there are packages and gifts, so be sure to indicate them in the baby title! Without exception, buyers are very sensitive to the price of the same thing. If the price of your baby is very competitive in the same thing, or there are preferential conditions such as gifts and postage, you must write it in the title, otherwise it will be a great waste. For example, marketing promotion price: new products are on the market, new products are on trial sale, and new models are divided by activities: such as special price, popularity, hot sale, explosion list, fashion, trend matching, free postage when buying, express delivery, free postage, 8. Keyword combination baby title embeds the title combination form of popular search words in a category: brand name+promotion activity+honor+adjective+product. According to official statistics of Taobao, 80% of buyers find their treasures through keyword search, and the traffic quality through keyword search is relatively high, so the importance of baby titles is self-evident.