How to give a good name to a car

China people pay attention to "correcting the name" in their behavior and work, and are very serious and particular about naming their children, companies and products. And a loud and colorful name not only makes people feel good, but also makes people unforgettable. The same is true of the automobile industry, and it is painstaking for automobile manufacturers to name new cars. How to name a car has become a major topic in enterprise marketing. The naming trend of Chinese automobile names is quietly changing with the change of domestic market demand and China people's aesthetic taste.

Acting school

For a car, one of the focuses that consumers pay attention to is of course the performance of the car. Having first-class mechanical properties can often become a magic weapon to win the favor of more consumers. There are many words that emphasize the performance of the car in the name of the car. For example, Excelle, Fit, Vios, Sagitar, Magotan and Maxima emphasize the high-speed performance of automobiles. "Land Cruiser", "Land Rover" and "Lion Run" are outstanding as off-road vehicles. Of course, in this "school", the most popular ones that emphasize automobile performance are "Mercedes-Benz" and "BMW".

Zhufu school

When naming a name, China people value most the words that contain good wishes such as auspiciousness, auspiciousness and abundance. Car manufacturers also put these good wishes in the name of the car. Starting from Fukang, which symbolizes prosperity and well-being, Bora, Cheng Jing, Touran and Familia are typical representatives of such car names. The word "Le" of Chevrolet brand, such as "Le Feng", "Le Cheng" and "Le Chi", also conveys a good driving experience in an interesting way. For example, Excel contained in Buick's Excele means "beyond, beyond", and the Chinese name adds a word "Kai" to the meaning of "beyond", which means "victory", which translates as "Excelle".

Chaoliupai

Of course, buying a car is still fashionable, and some car names also satisfy fashionistas' pursuit of high-quality life, such as Picasso, Elysee, Seine and Triumph. These names with strong French romantic traces let people know that they are related to the French brand Citroen.

Optimates

In the eyes of China people, a car is not only a means of transportation, but also a symbol of the owner's identity. Therefore, there are more and more respected car names in mid-to high-end cars, such as Accord, Yu Ling, Crown, Regal, LaCrosse and Boulevard.

Transliteration school

Toyota is the best automobile manufacturer to create transliterated Chinese names for automobiles. From bullying to Prado, from Lexus to Lexus, from Camry to Camry, from Corolla to Corolla, it took Toyota only four years to change almost all car names from transliteration to pure transliteration. The Chinese name "yaris", a small car listed at this year's Guangzhou Auto Show, sounds very smooth. However, the news that LANDCRUISER, a Toyota off-road vehicle brand that is almost a household name in China, changed its Chinese name "Land Cruiser" and the Chinese name "FJCruiser" that will soon enter China has met with many criticisms from consumers. According to Toyota, the aim is to maintain brand consistency on a global scale. Whether the name is good or not is a matter of opinion.

"foreign worship" school

When foreign automobile brands give names to new models, they always think about how to conform to the habits of Chinese people, while local automobile brands in China do the opposite, mostly because they are "foreign". Therefore, many self-owned brand cars have a rather "foreign" name. The most typical one is Chery. Starting from the lovely and fashionable "QQ", Chery abandoned the previous localization naming ideas such as Son of the Orient and Yun Qi, and launched a series of new cars in recent years, simply implementing the "A" plan. In addition, the Great Wall's Haval, adil, Flair and BYD's F series are also the best footnotes of the internationalization tendency of car names.