How to open a maternal and child store? How does a novice run a business?

Maternity and baby stores should try their best to meet customers’ one-stop shopping needs. However, when newbies enter the industry, the store area is often not large. The varieties should be complete and the brands should be selected. The baby products are carefully classified, and only two or three main brands are selected in each category. Even for milk powder and diapers, which have the largest sales, there should be no more than 5 brands. Too much branding will take up a lot of funds and lead to high inventory risks. Operators can set a "level efficiency" indicator, that is, how much sales should be generated per square meter of sales area. If the sales of certain products do not increase for a long time, they must be decisively removed from the shelves.

For example, your store covers an area of ​​more than 100 square meters. The two rows of shelves in the middle can sell health products, food, daily necessities, and toys respectively; milk powder is placed against the wall on the left, clothing is placed against the wall on the right, and clothing is placed against the wall on the right. Selling diapers. It is a basic principle to have clear divisions and place related products nearby; diapers are a necessity, but the profit is low. Putting them at the end will guide customers through non-necessities such as health products and toys, increasing the purchase opportunities of high-profit products; milk powder is displayed in a centralized manner. It is convenient for customers to compare and purchase; baby daily necessities are small in size and high in price. They should be placed at the entrance so that the store clerk can take care of them and prevent others from "taking advantage of them". When a new store opens, milk powder and diapers must be placed in the most conspicuous place to attract customers into the store. Once you have a stable customer base, you can use displays to intentionally guide the flow of customers.

Promotional activities can arouse customers' desire to buy. However, the promotion threshold must be appropriate. If it is too high, it will appear insincere, and if it is too low, the investment will be too much. The most common form used by maternal and infant product stores is to give gifts after shopping reaches a certain amount. Gifts must be selected with skill. Milk powder and health care products have a shelf life. When the shelf life is over half or when they are sold across the New Year, you should quickly sell them through promotions. For example, if you buy three cans of fresh-dated milk powder, you will get one can of old-dated milk powder as a gift. You can also choose trial packs of new products as gifts for customers to experience. Toys are also common gifts because they are low cost and have a high sense of value.

You can also choose overseas shows. 10 years of senior operations will help you revitalize your stores and sustain revenue! With your back against a big tree, you can enjoy the shade. Come on, every mother and child!