Origin of Yonghe Soymilk Trademark

Yonghe is the place name of Yonghe City, Taiwan Province Province, China. In the early 1950s, a group of veterans from Chinese mainland and other hometown were forced to make a living and gathered at the side of Yonghe Zhongzheng Bridge between Beitai and Yonghe to set up a shed for planning fast food breakfast, grinding soybean milk, baking biscuits and frying fried dough sticks, and hanging them down to form a breakfast pavement. Because of the authentic craftsmanship of these veterans, the ground soybean milk is novel and nutritious, and the baked sesame oil strips are golden, soft and crisp, so that various snack bars in Yonghe area, represented by soybean milk, are well-known and spread all over the island of Taiwan Province Province.

1985, Lin Bingsheng, who was engaged in the intermediary industry at that time, applied to the Bureau of Standards and Inspection of the Ministry of Economic Affairs for brand registration, and established Hongqi Food Company in Shilin District of Taipei City to mechanically mass-produce soybean milk and supply concentrated soybean milk to breakfast shops, bakeries, schools, supermarkets and other markets. As long as it is diluted with water, it can become soybean milk, which greatly reduces the time and labor of cooking soybean milk.

Taiwan Province Hongqi Company was approved by the company in February 1995, and registered a graphic combination brand consisting of "Yonghe" Chinese characters, pronunciation letters and the graphic "straw hat face". From 65438 to 0999, Lin Bingsheng's younger brother Lin Jianxiong promoted Yonghe Soymilk to Chinese mainland, and the first Yonghe Soymilk Store opened in Pudong. By the end of 2007, Yonghe Soymilk has established three headquarters in South China, East China and North China, and the number of chain stores has also grown to 268. In March 2008, Dalian was designated as the Northeast Headquarters.