What do you mean by Taobao factory store and flagship store?

Taobao factory store is directly opened by the factory, and Taobao flagship store is the highest-level brand image display store located in a certain place during the marketing process. The goods in factory stores are much cheaper than similar goods in commercial streets. The main products are surplus or overstocked products and out-of-season products. Generally speaking, a flagship store is a model store with excellent location, strong passenger flow and excellent sales. It is a specialty store or specialty store that represents a brand or a large category of goods.

1. What do Taobao factory stores and flagship stores mean?

Taobao factory store is directly opened by the factory, and Taobao flagship store is the highest-level brand image display store located in a certain place during the marketing process.

The goods in factory stores are much cheaper than similar goods in commercial streets. The main products are surplus or overstocked products and out-of-season products. Generally speaking, a flagship store is a model store with excellent location, strong passenger flow and excellent sales. It is a specialty store or specialty store that represents a brand or a large category of goods.

second, what's the difference between Taobao flagship store and official flagship store?

1. The verification method is different

Direct flagship store refers to the flagship store operated by the manufacturer itself; The official flagship store refers to the flagship store approved by the manufacturer's official website.

2. Different sales methods

Self-operated stores are suppliers of sales websites; The official flagship store is a store opened by a well-known brand, representing a well-known brand.

3. Different marketing channels

Direct marketing means that manufacturers sell them to merchants, and then merchants sell them to consumers; Flagship stores opened by well-known brands are sold by manufacturers to consumers.

4. Freight logistics is different

Self-operated stores buy them from the store and put them in the warehouse, and transport them by their own logistics, which is faster. If there is any problem, they will be replaced by express delivery. Taobao's official flagship store is generally a store that has settled in, and there is a third-party logistics, which will be slower.

5. Different profit margins

Self-operated stores have low profits and long billing periods; The official flagship store has high fidelity and high profitability.