What are the rules for Taobao to grab headlines?
What are the rules for Taobao to grab the title?
1. Spaces in the middle of keywords = symbols/= There are no spaces between keywords. For example, customers search for down jackets, and the search results for men's down jackets (spaces) and men's down jackets/men are the same.
In other words, whether there are spaces and/symbols in the baby is the same for search engines. You can search yourself.
2. Different keyword positions also have an impact on search engines, with keywords in the first place >; The middle position > the last keyword, placed in front, is conducive to search by search engines.
3. Remember to use special symbols for keywords, such as [down jacket] in the title. When the search engine searches for down jackets, it will hinder the search engine from grabbing down jackets, thus affecting the ranking of babies.
The more special symbols in the title, the worse the search engine will be.
4. Keyword equivalence principle Search engines will determine that some keywords are the same as some keywords, and then there will be another keyword baby when searching for this word.
For example, searching for women's watches will also be displayed when the baby contains women's watches. But the equivalent keywords are not necessarily equal.
5. Keywords Reasonable use of electric ovens can be divided into four keywords.
Electric oven, oven, oven house, electric oven house, juicer and water juicer can be divided into juicer, fruit juicer, juicer, fruit machine and so on.
So sometimes words in the same keyword can be used reasonably. In short, when writing baby headlines, use fewer special symbols and use keywords reasonably, so that search engines can search for your baby more easily.