Why can the "correct" placement of fruit shops directly affect their sales?

Because the consumer's eyes are the first consumer psychology, grasping the consumer's eyes can attract him to buy. First of all, follow the four basic principles of commodity display. Principle 1: orderly. Fruit supermarkets should dynamically manage their fruits, displayed samples, props, stalls, shelves and other display facilities to make the goods display neat and orderly. Orderly, that is to say, when placing goods, the procurement guide needs to show and place the categories of goods according to their categories, categories, grades, prices, colors and other characteristics. So that it can be seen at a glance. Neat, that is, the clerk is required to place the goods regularly on the basis of neat arrangement to keep the goods clean. Such as exhibits, decorations, promotional materials, etc. It is necessary to determine the location of goods within a certain period of time and make appropriate adjustments according to the changes in seasons and demand.

Principle 2: Full enrichment. Fruit supermarkets should try their best to display the varieties of the same commodity with different specifications, grades and colors, so as to expand the range of customers' choices and leave customers with a good impression of the rich products of fruit supermarkets. 1. It is pleasing to the eye. Fruit supermarkets should display goods with consistent style, reasonable color matching and pleasing to the eye. Placement methods should be classified as much as possible, or arranged appropriately. Under the premise of not affecting the appearance, unsalable fruits should be placed near popular fruits to facilitate sales. For example, watermelon is the best-selling product in summer. Compared with watermelons, those fruits with higher prices and relatively unpopular sales are not ideal, such as apricots.

The clerk also explained very well that watermelon can quench thirst and prevent heatstroke, but the content of vitamins and other nutrients is very small, while apricots are fruits with high vitamin content, one of which can effectively supplement the vitamins and other nutrients needed by the human body every day. Experts also advise people not to eat watermelon only in summer. It will be a piece of cake to start selling apricots in this way. 2. Theme display. According to the theme of the exhibition, that is, to create a scene in the store, to show a certain theme and connotation. The specific division of the theme can be determined according to the actual situation of the site, environment and season. The division of theme area can be divided into: taste area and nutrition area; Old people and children's area; Seasonal areas and anti-seasonal areas, etc.

Second, use lighting, color and sound to adjust the atmosphere of the store. The factors such as light, color and sound in the environment of fruit supermarket can not be ignored. They can not only bring beautiful enjoyment to customers, but also stimulate customers to buy goods. 1. Lighting. Lighting will directly affect the atmosphere of the whole store. When consumers walk into a fruit supermarket with good lighting effect and dark light, they will have two completely different feelings: one is bright and relaxed; The latter is depressed and deep. Therefore, fruit supermarkets must use lighting during business hours. If the light is broken, it needs to be repaired in time. 2. color. Color can affect people's mood. Red, yellow and orange are warm colors, giving people a warm, warm and intimate feeling. 3. sound. Sound can create a relaxed and pleasant shopping environment for customers, eliminate the fatigue of customers and shop assistants, let customers choose goods accompanied by music, and have a strong desire to shop. At the same time, some promotional information and new product introductions can be played.