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The planning of Eurotown failed.

Wenzhou Europe City has good hardware facilities, but the opening popularity is not satisfactory, and a large number of brands quit, which eventually led to the bankruptcy of Wenzhou Lu Dan Department Store Co., Ltd. in September 20 10. Its planning has the following problems.

1. Europe's east, south, east and west are all old cities that have not been transformed, which are very shabby and inconvenient in transportation, which is too uncoordinated with the business atmosphere and is not conducive to the gathering of popularity.

2. There are serious problems in positioning and investment.

Buildings are distributed in a circle, so people can easily get lost in them. From the visual point of view, the circular design is novel and bold, but designers may ignore one point. It is easy to get lost and lose their sense of direction in a circular building complex. For myself, I have been to the European City more than thirty or forty times, once or twice every half month on average, but I often get lost on the way from the parking lot to the cinema, and often have to walk more than half a circle to find it. A big man is still like this, let alone a female friend who lacks a sense of direction. The biggest disadvantage of this is that repeat customers are not easy to turn back, and often have to take many detours to find your store.

The Second Ring Commercial Street is designed in the open air. Compared with the whole interior design, it is open-air, with cold wind blowing in winter and scorching sun in summer. This is what women don't like. Doing business between them will be like farming, depending on God's face, because once it rains and blows, the flow of people will drop sharply.