How should newbies run Taobao stores?
Taobao novices often feel confused when opening a store because they don’t know where to start. New Idea E-Commerce Academy tells you how novices should run their own Taobao stores. What should be the basic ideas for operation and promotion?
1. Taobao operation and promotion first needs to increase the traffic of new stores.
If you want to increase the number of visits to a new store, you must display the store's products in front of Taobao customers, so you need to improve the ranking of the store's products so that they can be displayed accordingly.
Taobao has two free rankings, one is the ranking of all products, and the second is the ranking of popular products.
The factors that affect the ranking of all products are:
1. The relevance of the product (category related, the title must have keywords)
2. Whether the store is Consumer Protection (Consumer Protection is ranked first)
3. Tmall Mall is given priority (ranked first)
4. The product’s removal time
5. Whether Window recommendation
Because it is the operation and promotion of a new store, the ranking of popular products will not be considered for the time being. At this stage, we mainly study the ranking of all products. What we need to do is:
1. Products The category is correct
According to the ranking attributes of your baby, put your baby in the appropriate category. If the category is wrong, the baby will be demoted. After the demotion, search Not here.
2. Product listing time
If the product is set during peak traffic hours, it can get more opportunities to be displayed, and thus get more possibilities to be clicked. Big data shows that every Taobao Monday and Friday are the two days with the most traffic. Many merchants set products to be added and removed on Monday or Friday. Of course, because the products sold are different and the purchasing habits of the people are also different, you must check the shelf time distribution of the products in your current main category.
3. Only 2 products are listed at the same time
Only two products from a store can appear on the Taobao homepage at the same time. Therefore, if products with similar titles are put on the shelves, only 2 products will be listed at the same time. Two, and then put other products on the shelves 15-30 minutes apart.
4. Product window recommendation
Recommending products on the shelves, especially products that are one hour away from being removed from the shelves, will also help improve the ranking of the products.
5. Title description of the product
Taobao titles can only be written in 60 characters and 30 Chinese characters. It is necessary to use every character as much as possible to integrate the keywords searched by users into In the title of the baby, increase the display volume and click-through rate of the baby.
The above are all ways to get Taobao’s natural traffic for free.
2. How to improve the conversion rate
Traffic alone is not enough, conversion issues must also be taken into consideration.
Brush orders in the early stage
In the early stage, new store products do not have much sales. If we want potential customers to trust us, we can use brush orders to solve the sales problem, but we need to control the operation well. If Taobao's fraud inspection system discovers this, they will be directly punished, have their rights reduced or even their store closed.
Baby description
Baby description is the core of store marketing. If you do a good job describing the baby, not only will the product attract customers to buy, but it will also encourage customers to click to enter the store and browse more products and increase order volume.
Baby main picture
The main picture is the first visual effect of the product. If you want to increase the click-through rate of the baby, the main picture must be done well. A good picture can leave a deep impression on customers and is also a vivid product description.
Event promotion
You can design store promotions, such as the first 100 customers to buy, 50% off the product, and limited to one purchase. This kind of restricted promotion can make people take action and achieve better results.
I hope it can provide some ideas for small sellers who don’t know how to operate, and help those in need.
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