Requesting a company name, I hope you guys can help me!
The four basic elements that constitute a company name are the name of the administrative division, trade size, industry or business characteristics, and organizational form. This is the general requirement and mandatory requirement of the state for company naming; for example: Shanghai (Administrative Division) + Chuangji (trade name) + information technology (industry characteristics) + limited company (organizational form). Company naming is crucial to the future development of a company, because company naming is not only related to the company's influence in the industry, but also related to consumers' recognition of the company after the products it operates are put on the market. Spend.
When choosing a name, you must first choose words that are auspicious, healthy, and have good meaning; secondly, the words that form the phrase must have good meaning, be consistent, and be auspicious; they must not be too vulgar or too vulgar. It should not be too far-fetched; it should have both high hopes and profound meaning; it should be beautiful in form, meaning, sound and art. Secondly, when naming, you should avoid some fonts that are too full or too small, such as Yan and Bu. When choosing a name, you should fully consider the image and strive for perfection. Don't choose a foreign-sounding name. Such as "Lisa", "Mary", "Jenny" and so on. Because our Chinese nation has its own long history and splendid culture, as well as its own morals, ethics and values. Choosing a name that is neither Chinese nor foreign will lack affinity and is not conducive to establishing good interpersonal relationships. Besides, our Chinese characters have beautiful shapes, meanings and sounds, and have unique cultural connotations and profound implications after being formed into words. Foreign-style names are purely based on pronunciation and have no meaning, which will also give people a weird and uncomfortable feeling. This affects a person's luck and career. Don’t use uncommon words. Such as Zang, Zhi, etc. Chinese characters are pictographic characters. People don’t understand the characters, so how can they understand the human images. Generally speaking, people named with uncommon characters are mostly lonely, introverted, and poor at communicating. Their reputation in society is damaged and their personal development is often hindered. In terms of the literal meaning of the name, the following meanings can be taken: 1. Knowledgeable; 2. Helping the world and bringing peace to the people; 3. Superior intelligence; 4. Successful career; 5. Prosperous financial resources; 6. Beautiful appearance; 7. Happiness; 8. Health and longevity; 9. Smooth sailing; 10. Noble conduct; 11. Excellent reputation; 12. Strong will; 13. Respecting the ancients and virtuous people, etc.
Basic principles for company naming
1. Identification: This is a symbol that distinguishes the company from other companies. It must be original and meaningful, avoid similarities, and make it clear at a glance. 2. Uniformity: The corporate name and other corporate images should be qualitatively consistent and cannot be contradictory. 3. Communication: A company name that is concise, clear, easy to write and easy to remember is a necessary condition for communication. For example, Baidu’s Baidu has very good communication. 4. Proprietary: A company must have its own proprietary concept. Only in this way can we stand out from the crowd in the market. 5. Five elements are in order: The industry in which a company is located belongs to different five elements. Therefore, when naming, the five elements used in the company's industry should be the same or mutually complementary. Only in this way can the company develop smoothly, have a bright future, develop greatly in this industry, and have good business. It gets bigger and bigger. 6. Good in mathematics: The name of the company (including full name and abbreviation) must not only be auspicious in mathematics, but also different industries should have different emphasis on mathematics when naming. 7. People-oriented, use characters according to people: The five-element attributes of the characters used in the corporate name should be consistent with or complementary to the happy spirit of the legal representative, and the nomenclature of the Chinese characters used should be auspicious.
Four elements of company naming
Overview
The four basic elements that constitute a company name are the name of the administrative division, the trade name, the industry or business characteristics, and the organizational form. , this is the country’s general requirement and mandatory regulation for company naming; for example: Shanghai (administrative division) + Chuangji (trade name) + information technology (industry characteristics) + limited company (organizational form). The name of the administrative division refers to the name of the administrative division above the county where the enterprise is located. The administrative division name in the enterprise name can omit the words "province", "city", "county", etc., except where omission may cause misunderstanding. The names of administrative divisions of municipal districts above the county level should be used in conjunction with the names of municipal administrative divisions, and it is not appropriate to use the names of municipal administrative divisions alone. In addition to complying with the special provisions of the "Enterprise Name Registration and Management Regulations", the name of the administrative division should be placed at the front of the enterprise name. The font size is the core element of the company name and should consist of more than two Chinese characters. The font size in a company name is the main symbol that distinguishes a company from other companies or social organizations. In addition to complying with the special provisions of the "Enterprise Name Registration and Management Regulations", the name should be placed after the administrative division and before the industry or business characteristics.
A well-known name refers to an enterprise name that is well-known in a certain industry or multiple industries within a certain time and space. Enterprises have the right to independently choose their corporate names and trade names, but the trade names they choose cannot conflict with national laws and regulations, and cannot objectively cause misunderstandings and misunderstandings among the public. Generally, industry words are not allowed to be used in company names.
Company Naming Tips
(1) The company name should be short and crisp. The name has fewer words and fewer strokes, which makes it easier to communicate with consumers and facilitate their memory. It can also arouse the imagination of the public and have richer meanings. (2) The company name should be in line with the company's philosophy and service purposes, which will help shape the company's image. For example, the word "blue bird" in the blue bird building is really like an island in the blue ocean. It is quiet and peaceful. It provides a place for people to rest and expresses the love of blue bird to consumers, thus establishing a good company. image.
(3) The company name should have its own uniqueness. A unique company name can avoid being similar to other company names, which may confuse the public's memory, and can deepen the public's impression of the company. For example, names such as "Beichen" in Beichen Group, "Tiandi" in Tiandi Express, and "Lenovo" in Lenovo Group all have unique personalities and are impressive. (4) The company name should be distinctive, impactful, bold, and shocking. For example, Stone Group's "Sitong" is derived from the English word STONE, which means stone, symbolizing the continuous impact of solid stone on the cutting-edge of high and new technologies. (5) The company name should be loud and easy to pronounce. For example, the three words "McDonald's" are loud and rhythmic, so they have great communication power. The name is difficult to pronounce, has a weak sense of rhythm, is not conducive to pronunciation, and is not conducive to communication, making it difficult to reach public awareness.
See company naming methods
1. Meaningful naming method
The core of the meaning naming method mainly focuses on the meaning of the company name, and most of them use words with good meanings, such as Words such as Xiang, Kang, Fu, Tai, Heng, Xing, Qing, He, Fu, De, Long, etc. For example, "Quanjude" roast duck in Beijing and "Lao Fengxiang" silver shop in Shanghai all use these auspicious and beautiful words. In the long-term naming process, some industry habits have gradually formed. For example, pharmacies often use "Ren" and "Tang", "Tong Ren Tang", "Huairen Tang", etc.
2. Alias and colloquial nomenclature
There are many companies that have high social influence even though they do not have formal and clear trademarks and brand logos during their long-term operations. Subtly formed their own brands. Most of these brands are colloquial slangs, and they also have aliases and nicknames. Although these brands do not have specific brand logos, due to the wide influence of these colloquial aliases, they also have the function of brands. Therefore, the operators simply used this name to expand their influence. Such as Tianjin's "Goubuli" steamed buns, Shaanxi's "Lao Sunjia" beef and mutton steamed buns, Shaanxi's "Pingwa" barbecue, "Auntie Dumplings", etc. Experts said: "These aliases and sayings are close to life, very kind and natural, spread quickly and widely, have great social influence, have strong vitality, and have effects that many names cannot match."
3. Phonological nomenclature
Phonological nomenclature is mainly about naming planning from the perspective of phonology. This method will judge the quality of a company name based on its pronunciation, without considering other factors. The most famous representative is "CocaCola". "CocaCola" is two words from Cock (cock) and Cold (cold), each changing one letter, k and d both become a. "CocaCola" itself has no meaning, but its letter structure is interesting. Not only is it easy to spell and pronounce, it is also easier to remember. You can remember the name just once. The biggest feature of the name change of "CocaCola" is that it does not pay attention to the meaning, but only pays attention to the loud pronunciation, easy to read and remember. Therefore, this kind of highly personalized and creative name can be found in almost every corner of the world.
4. Nomenclature of names of people and places
There are also many companies that name their companies based on names of people or places. Since the names of people and places have special meanings, the names of companies and enterprises often named after people and places may look simple and concise, but the names will be loud and generous, and have rich meanings. There are many such company names. Those named according to place names include Li Ka-shing's "Yangtze River Group", mainland China's "Tsingtao Beer", "Yanjing Beer", "Fenjiu" and "Maotai".
Companies named after people include "Wang Mazi" Scissors, "Zhang Hengchun" Pharmaceuticals, etc.
5. Functional feature nomenclature
Many companies will name companies or products based on their characteristics. This naming method is direct and clear, allowing people to understand the functions and features of the company or product at a glance. For example, "Changmaotong" and "Changyanning" are simple and clear names, easy to read and remember, and easy to build an excellent brand.
6. Raw material nomenclature
Raw material nomenclature is to name the raw materials of the product. This is a special naming method that is unique and eye-catching. There are many companies and products named this way, and the most famous one is "Wuliangye". "Wuliangye" is a famous Chinese liquor brand. It is brewed from five kinds of grains: sorghum, corn, wheat, rice and glutinous rice, so it is named "Wuliangye".
7. Trademark nomenclature
Trademark nomenclature means that the name of the company is named after the original company name based on the trademark. This type of nomenclature is mostly due to the fact that the popularity and social influence of the trademark brand greatly exceeds the company itself. For better development of the enterprise, the trademark name gradually replaces the original company name. For example, "Robust", "Robust" is one of the top ten beverage companies in China. However, "Robust" was originally just a brand name, not a company name. Most people don't know the manufacturer of "Robust". The manufacturer of "Robust" is the "Jinjin" group. Only a few people know "Jinjin" as a company name, but "Robust" is almost a household name. In desperation, in 1999, "Today" Group changed its name to "Robust" Group. This is trademark nomenclature. Trademark nomenclature is generally because the influence of a certain brand of an enterprise greatly exceeds the enterprise itself. In order to expand the influence of the enterprise, the enterprise is named after a trademark. There are many ways to name a company, and the methods are all in different forms. Since the company name is a kind of corporate image, the company should be named according to its business projects, products, consumer objects, etc. "Adapting measures to local conditions and changing with time, this is an important principle that needs to be followed when naming a company." When asking a Zhouyi numerologist to name the company, be sure to check whether the numerologist has passed the WGRA (World Zhouyi Fengshui Culture Research Association) and WGCC (International Zhou Yi Technology Certification Center) qualification certificate, in order to make your company more profitable, please do not ask some charlatans or copycat versions of so-called "masters" to name them at will. Not only will it not have the effect of promoting wealth, it may even be counterproductive. .
Eight-Dimensional Balanced Nomenclature
After gathering talents and industry elites from many fields such as Yi science and numerology, phonetic semantics, marketing planning, advertising communication and computer technology, The Yi International Naming Expert Group, led by teacher Fu Yichang, further proposed the "Eight-Dimensional Balanced Nomenclature" based on the "Six-Dimensional Holographic Nomenclature" and combined with years of practical experience, a large number of cases and the opinions of industry elites. This new naming method. The so-called "eight-dimensional balanced naming method" is to comprehensively consider the eight aspects that affect the name (ie "eight dimensions"), and focus on the key points while taking into account the balance to always achieve the best effect. Consider, focus on the key points, and take into account the balance? Experts from Ruimingxuan Naming Company said: Because naming planning is a multi-faceted comprehensive planning activity, the elements of each aspect are divided into priorities. At the same time, due to the different requirements and influences of each aspect , so we need to find a balance point in these aspects. There is almost no perfect name in the world, and the core idea of "Eight-Dimensional Balanced Nomenclature" is to make unremitting efforts and strive for perfection. The so-called "Eight Dimensions" refers to "customers, industry, Eight aspects: positioning, connotation, phonology, glyphs, mathematics, and five elements: 1. Market goals: The company name needs to reflect the market goals, and the company should be named according to the market goals set by the company. What kind of customers does the company want to face? What kind of customer group is it facing, which regional market is it facing, the Asian market or the European market? These are all things that need to be considered when naming a company. A clear market orientation will help the company have a clear goal and direction, which is beneficial to the company. In-depth development of the enterprise. 2. Industry characteristics: The company’s naming needs to be based on the industry characteristics of the company itself, the characteristics of the industry, the company’s products, and other relevant information of the industry. The industry characteristics do not reflect the company’s industry characteristics. In terms of business scope, it plays a positive role in helping the public understand and pay attention to the company, and can guide customers and continuously increase industry characteristics and industry influence.
3. Accurate positioning: The company name is a kind of corporate image and an intangible asset of the enterprise. A good company name is conducive to the accurate positioning of the enterprise, such as business strategy, development direction, long-term goals, etc. Accurate positioning is conducive to companies building excellent brands and building excellent corporate culture. 4. Elegant meaning: The company name is the corporate image, so the company name must have a good meaning. No company is willing to discredit the company's first image. A company name with profound, beautiful and auspicious meaning can inspire positive associations among the audience and add points to the company's image. 5. Beautiful phonology: Beautiful phonology is related to the spread of the company name. A loud and generous company name undoubtedly occupies a huge advantage in communication and promotion, so it can be said to win at the starting line; a beautiful company name, It will also greatly attract the attention of the audience. Therefore, when planning a company name, we must focus on phonology, and a company name that is difficult to pronounce will be difficult for the audience to accept. 6. Harmony of fonts: From the perspective of font combinations, the company name should avoid being top-heavy or top-heavy. The characters in the left and right structures and the upper and lower structures should cooperate with each other to achieve overall harmony. In addition, try to avoid the use of complicated and uncommon Chinese characters. How to combine it to give the audience a visual impact and attract customers' attention. These are also aspects that need to be paid great attention to. 7. Mathematical Geely: The company name also needs to consider mathematical factors. The mathematical meaning of a company name is a mathematical hint of the company name, so we need to comprehensively configure a good combination of Chinese characters to avoid the appearance of big and bad numbers that will adversely affect the development of the company. "Book of Changes" pays attention to psychological hints. A company name that is mathematically auspicious and has beautiful meanings will give us a positive psychological hint, thus subtly improving work efficiency, work attitude and other aspects. The Book of Changes emphasizes people-centeredness and plays a subtle role. 8. Harmony of the five elements: According to the birth date of the corporate legal person, analyze the yin and yang and the five elements, and choose the five elements that can harmonize the numerology balance of the corporate legal person. Of course, this cannot simply think of what is missing and what is missing (a common mistake for beginners with horoscopes), but also depends on the entire destiny. Bureau's cooperation. Since the corporate legal person is the most important leader of the company, his influence on the company cannot be ignored. Therefore, we need to find an optimal company name based on the specific numerology of the corporate legal person. Professor Huang Guodong said: "The eight-dimensional balanced nomenclature takes comprehensive consideration, focuses on key points, and takes into account balance. By comprehensively considering the eight dimensions of "customers, industry, positioning, connotation, phonology, glyphs, mathematics, and five elements", at the same time, according to the specific requirements of customers , focus on one or several aspects of the factors, and take into account other aspects, and ultimately achieve the goal of balance and harmony."
How to choose a meaningful name when editing this paragraph
Notes
1. Avoid misleading names. 2. Reject names with negative meanings. 3. Try to avoid using letters and numbers. 4. The number in the font size part should not be too many. 5. Part of the words should be easy to read, write and remember. 6. The font size should suit the taste of consumers. 7. Company or enterprise names should not contain the name of another company or enterprise. 8. Company and enterprise names shall not infringe the name rights of other companies or enterprises. 9. It must not contain content that is expressly prohibited by laws and regulations. 10. Do not use a company name that has been revoked or has been canceled for less than 3 years. 11. Do not use the same name as the original name of another enterprise that has changed its name less than 1 year ago. 12. With the permission of the trademark owner, the trademark can be used as a trade name to apply for a company or enterprise name.
A complete list of ways to name a company
1. The entrepreneurial team brainstorms and names itself 2. The boss names it himself 3. Find a master to name it 4. Download the "Company Naming Software" online for your own reference 5 .Refer to the name entries of well-known companies for more pictures