Taobao Baby Title Combination Skills
Taobao baby title combination skills
Baby title optimization is a very serious and systematic project, and there are many Taobao sellers. It takes 1-2 days to optimize the title. Of course, title optimization is not everything, not like others say? If you don't optimize the title, baby's performance will definitely not work? . And the title is not static. Incubation period, growth period, maturity period and decline period. It is necessary to form different titles according to different environments. So how do you combine the baby titles? Below I bring you baby title optimization combination skills!
keyword stacking
A number of keywords related to the product are listed together, including many repeated words, and the title sentence is not smooth. For example: inflatable bed single inflatable bed single honeycomb inflatable bed single bed width 2475px single column inflatable bed postage
brand words and sensitive words
brand words are keywords containing brands, such as Handu Yishe sweater, and sensitive words are keywords prohibited or not explicitly allowed to be published by Taobao. Such as: Taobao franchise, original export order, LV genuine product, gucci authorization, etc.
In theory, space or/is used. Generally, we are used to using space, but sometimes/is used to make the title more readable, such as Apple 4/4s, which should be used according to the specific situation of the title.
Word segmentation principles
The three principles of Taobao title word segmentation are: the principle of close priority, the principle of irrelevance before and after, and the principle of partial combination;
the degree of importance is: close priority > It's irrelevant > The principle of partial rightness.
close priority: if the seller searches? Long sweater chain? Other factors being equal, the following two titles will be given priority:? High-quality authentic Korean sweater chain Korean long necklace female gourd rose flower key? High-quality authentic Korean opal necklace Korean long sweater chain female gourd rose flower key?
Context-free: If a word is separated by one or several spaces, the order of the separated words can be whatever. Such as? 216 ladies lace dress? And? Ladies Lace Dress 216? Dress Lady Lace 216? The search results of these three words are the same.
the principle of "partial combination": the modified words are put in front, and the nouns are put behind. Such as? 216 new women's boots? .
First-class words, second-class words and third-class words
In short, the first-class words are words that are suitable for baby sales; The second kind of words are the words that will be ranked when the baby sales are small; The three kinds of words are the words that the baby is about to be removed from the shelf and basically has no ranking.
a kind of words that have a certain search but have a low number of competitions and are easy to bring traffic; If your' baby' just got a new weight and is unable to compete with other competitors or has little traffic, you can choose two kinds of words with a small number of competing babies but a certain degree of search, that is, accurate long-tail words, and the overall trend of conversion and search traffic is also greater than that of the first kind of words; The competitiveness of the three types of words is great, and the baby coefficient is also great. Although the data is considerable, it is relatively less accurate than the second-class conversion rate.
In general, the first category of words with baby's weight should account for 8% of the title, and the second category of words should account for 2% of the title, because it is basically impossible for a baby with low weight to rank three categories of words. When the weight is high, the first category of words will be replaced, which will bring more traffic to the baby.
use of spaces in the combination title
if the keyword itself has spaces, the spaces can be kept, for example? Jeans girl? The word itself has a space, so we can't write this keyword? Jeans girl? ; If they are two independent keywords, we need to combine them into the title, and it doesn't matter whether there are spaces or not, such as keyword 1? One-shoulder bag girl? , keyword 2:? Crossbody bag Korean version? These two words can be combined without spaces in the middle. Can be written? Korean version of shoulder bag female messenger bag? In general, there can be at most 2-3 spaces in a title, which makes the title compact and readable.
Baby title modification
Generally, you should modify the title once every seven days, and don't modify the title too frequently, not more than twice in seven days at most, because every time you modify the title, Taobao will re-include your baby, which is equivalent to increasing the burden on Taobao server. If the title is modified too frequently, it will also lead to the baby's demotion. ;