China Naming Network - Feng Shui knowledge< - Why does Taobao lose so much money?

Why does Taobao lose so much money?

The reason why Taobao loses a lot of money is because the Taobao store name is not good, the shopping experience is unsatisfactory, the products are not fresh, and the pricing is high. 1. The Taobao store name is not good. The store name attracts buyers to return or increase clicks from new buyers. 2. Unsatisfactory shopping experience. Most of the reasons for this are: delivery speed, quality issues, customer service attitude, packaging damage during transportation, etc. 3. Products are not fresh. You should keep up with fashion trends and explore more new things.

1. Why does Taobao lose a lot of money?

1. A poor Taobao store name

It is undoubtedly one of the keys to attracting buyers’ attention. The store name attracts buyers to return or increase new buyers’ clicks. If some stores do not Buyers often won't be impressed by the name, so a good store name is the key.

2. Unsatisfactory shopping experience

The biggest difference between Taobao store and physical store shopping is the transformation from shopping guide to pre-sales customer service. What you enjoy when shopping online is the shopping experience.

Some stores do not pay attention to this point and some unpleasantness occurs when customers inquire about products or during shopping. The reasons are mostly concentrated in: delivery speed, quality problems, customer service attitude, packaging damage during transportation, etc. .

3. The product has no freshness

If the products in the store are all popular, have nothing unique, and cannot arouse the buyer's browsing intention, then the lack of freshness will be The biggest risk is opening a store, so you should keep up with fashion trends and discover more new things.

4. Product Pricing

I believe that most buyers are interested in Taobao’s price advantage and will carefully select products. Of course, some people will be impulsive. It doesn’t matter how expensive the product is, as long as you like it, but I believe that such people are in the minority after all.

2. What should I do if the amount of money lost is increasing?

The amount of money lost by Taobao stores is increasing, which means that the competitiveness of the store is getting worse and worse, and it cannot attract customers to the store. Consumption leads to the continuous loss of orders received. At this time, appropriate measures should be taken to make up for it:

1. Prepare attractive advertising words to impress customers.

2. Put unique products or cost-effective products on the shelves. The images of the products are properly processed and the product attributes are clearly marked, allowing customers to understand the products more clearly.

3. Be online at all times and answer customer questions in a timely manner.

4. Use various marketing methods, including free shipping, gifts, red envelopes, etc., to attract buyers to place orders and complete transactions.

If a Taobao store loses too many customers, the loss of the store will be greater, so it is necessary to control the store's loss rate and continuously improve the store's conversion rate.

In this way, the amount of money lost will gradually decrease. Although the competition on Taobao is huge now, there are still ways to convert customers.