Maotai liquor price increase
The most direct reason for the price increase of Moutai is the imbalance between supply and demand in the market. As the leading brand of high-end liquor, Moutai has always been favored and sought after by consumers. Especially during the epidemic, liquor consumption showed a warming trend, and high-end liquor became a stable growth sector. Maotai liquor and series liquor have maintained a high growth level.
However, the strong market demand has not been effectively supplied. Because Moutai adopts the traditional solid-state fermentation process, it can only be produced in a specific season every year, and it needs more than five years of aging before it can be marketed. This leads to the limited production capacity of Moutai, which is restricted by the basic production capacity and reserves.
Another important reason for the price increase of Moutai is the promotion of channel reform. From 20 18, Kweichow Moutai began to carry out channel reform and vigorously develop direct sales channels, including specialty stores, self-operated companies, supermarkets, e-commerce companies and I Maotai.
Through direct sales channels, Kweichow Moutai can directly face consumers, improve the added value and premium capacity of products, and at the same time effectively avoid speculation and speculation in intermediate links and maintain the stability of market prices.
The Origin of Maotai Liquor
The origin of Moutai should start from the history of sour wine in Chishui River area. Chishui River originated in Zhenxiong, Yunnan, and was named after the purple soil along the coast and the red rain flowing into the river. Chishui River, "gathering the spirit spring, gathering the beautiful water and flowing eastward", is the earliest recorded area for brewing fine wine in the history of the Chinese nation.
According to historical records, in BC 130, Liu Che, Emperor Wu of the Han Dynasty, drank Goujian, a famous wine produced by Yelang (now northern Guizhou), and could not help praising it as "sweet".
Later, there was a history that Emperor Wu of the Han Dynasty sent Tang Meng, a general, to explore the road in Guizhou, specifically to bypass the Renhuai where Maotai was located. Among all the fine wines produced by Maotai, the best is Maotai, which was named as a place name by later generations. Therefore, among the numerous traditional liquor brands in China today, Moutai is one of the famous wines with the longest history and the earliest quality.
Baidu encyclopedia-Moutai liquor