Popular fonts of solar terms
1POP poster layout design
Layout design, that is, composition, refers to conveying commodity information clearly and quickly to people in a relatively short period of time, so as to achieve the purpose of profit. The content displayed in the poster needs to be dealt with in reality, proportion and tone to achieve the publicity effect. The most important thing for a beautifully-made poster is the layout design DD, that is, the advertising content is made reasonably and vividly on a certain size and size of the layout, and the layout is reasonable to attract consumers' attention, so as to achieve better sales purposes. Layout design is to reasonably arrange the relationship between primary and secondary content and color. In composition, we should make full use of visual laws to highlight key points, give posters a sense of direction and order, and guide consumers to look at what first, then what, and what is the key point. Pay attention to the blank space in the poster. The general ratio is 3: 7 or 4: 6. Composition is also a division to achieve the ideal layout effect. Image segmentation mainly depends on lines or surfaces. An excellent poster work is mainly reflected in the coordination and change of each part after the picture is divided. Usually, the layout segmentation of posters is divided into horizontal segmentation, vertical segmentation, vertical and horizontal cross segmentation, variability segmentation and so on.
Experiments show that when people watch a certain visual point, their eyes will soon focus on this point and remain motionless. Using the principles of emphasis and attraction, contrast and blank, balance and change, movement and rhythm, the layout of posters is scientifically designed. The contents of the poster mainly include: title, text, illustrations, borders, etc. Its production steps are usually typesetting, 3d drawing and 3d coloring.
The subtitles in Popper's works are very important visual communication, so it is necessary to outline the most important subtitles in his works. Usually, poster POP fonts include movable type, orthographic type, soft type, chubby type and hollow type. Movable type is the simplest and most commonly used font. The structure of POP font grasps several points: the strokes are vertical and horizontal, and there are almost no smooth strokes. In the process of typing, you can use the method of drawing a grid, try to fill the grid with words, lengthen the strokes, and make the blank parts as little as possible. You can frame, core or overlap text, but not too complicated. Neat pictures are more attractive to consumers. For example, in the poster, you can make some artistic design of fonts to highlight the theme, such as adding borders, color contrast, deformation and so on. When highlighting the preferential price of products, we can strongly compare the original price and the current price in size and color, thus attracting consumers.
Illustration is a very important part of the poster, with strong intuitive and enlightening characteristics. With the rapid development of economy, people seem to be very stingy with their time to understand words, so the accurate expression of illustrations plays a decisive role in the success of posters. There are many kinds of advertisements in the market, and the illustrations with beautiful personality can instantly attract consumers' attention. Illustrations can be paintings,
Take pictures of ...
Clip art, the image of the work can be a two-dimensional or three-dimensional image drawn by plastic arts, or an abstract expression of subjective will, but it must be consistent with the content of the poster. Illustration styles are diverse, such as realistic style, decorative style, cartoon style, etc. The deformation, exaggeration, suggestion and innuendo of each style can attract consumers' attention more. Through reasonable layout design, making full use of the combination of illustrations and the accurate expression of titles and words are important factors to achieve good publicity results. The commonly used techniques of illustration are watercolor, gouache, acrylic, inkjet, marker, black and white, colored pencil, clip art, photography, computer drawing and so on. However, for most supermarkets, hand-drawing is a cheap and quick method, so markers are the most commonly used.
Creation method of 2po poster
Poster creativity is an artistic expression that highlights the sales content. The main purpose is to guide and persuade consumers to consume and sell goods or services in order to expand profits. A good creative method must first have a deep understanding of the product itself, such as the purpose of the product, the target population and so on. From the standpoint of consumers, understand consumption habits, so as to guide consumption. For example: ① The supermarket has made a poster of a certain brand of mousetrap, which shows that a mouse was caught in the mousetrap while stealing. The mouse micro-expression painting has increased consumers' attention and consumption. (2) a watch should highlight the waterproof effect. When designing posters, animals such as fish or turtles can use humorous words to bring the happy expression when the watch swims, which can bring consumers a relaxed and humorous feeling and enhance their desire for consumption.
3POP poster content should grasp consumer psychology.
Consumers' psychology affects their consumption behavior. There are many factors that affect consumers' psychology, including gender, age, mood, hobbies, occupation, environment, income and so on. POP posters have limited space. If the poster design method fits consumers' psychology and attracts consumers directly, the effect may be better. For example, when a brand of milk is promoted, the title in the poster should highlight the green health of milk, and at the same time, it can draw a scene in which a milkman wearing a supermarket logo directly milks a cow listening to music, and highlight the affordable price. Humorous cartoon posters can attract children, and the concept of affordable environmental protection can attract more housewives. The visual effect of accurate advertising concept is better than a thousand words.
Color application of 4POP posters
POP posters play a guiding role in consumers' consumption, and visually meet consumers' needs for practicality, aesthetics, emotion and price of products. As an important factor in advertising performance, color is closely related to consumers' physiological and psychological reactions. Color affects consumers' consumption mood and plays a vital role in the sales of goods. Therefore, when making posters, we should take the image color of goods as a consideration standard. Research shows that color can stimulate people's desire to buy. Taking five kinds of products as examples, their functions are: drug 12.2%, food 52%,
Make up/make up/make up/make up/make up/configure/make up/make up (a bed)
Products 29.3%, clothing 38.6%, machinery 17.2%, etc. Even for strollers and drinks, the influence of color accounts for about 1/5 of the selection rate. Therefore, reasonable and clever use of color can better induce consumption. For example, when summer comes, supermarkets will highlight many cold drinks or popsicles. When painting posters, you can choose refreshing colors such as cyan, blue and green, which can make consumers feel cool. The sale of ice cream can make consumers want to taste it in orange and yellow. Warm colors have a sense of progress, while cool colors have a sense of retreat. In posters, eye-catching colors are generally high-purity colors, and the secondary parts are low-purity colors. Due to the special properties of color, the same tone will have both positive and negative effects.
With the development of the times, binary advertising is developing to ternary advertising, and the future POP will be more cultural, social and entertaining. As a "face-to-face" mode of communication, POP can introduce consumers into products, provide strong development for brands and sales, bring employment opportunities to more vocational college students, and gradually become a new consumption for art lovers.
How to make popular posters I. Title
1, main title: This is the key point of POP, which can best keep the eyes of the audience, so the font must be eye-catching, eye-catching, clear and easy to read, and the number of words should not be too many, and it will be read in about 2 seconds.
2. Subtitle: If the main title can't fully explain the content, or to make the content more attractive to the audience. The supplementary explanation of subtitles is necessary, so subtitles have the function of making the finishing point. But the main title
If you can't attract the audience, then the audience will not be interested in watching subtitles. This popular design is a failure. Specifically, the audience's eyes can be transformed from the main title-subtitle-the explanatory text of the specific content, like this.
Fashion is success.
Second, the decoration
Decorative frames and pattern shading are common methods. Among them, the modification of words is very important, but it should be noted that large characters without modification will appear monotonous, and too many small characters will hinder reading. POP ads are not blogs.
Profound and profound, but easy to learn and difficult to master, not a few words can tell all the mysteries. Let's write here for the time being, and hope to discuss it in detail later.
Third, the explanatory text
Explanatory text is a copy that fully explains the content and purpose in the design of hand-painted POP posters. When writing, you should pay attention to:
1, concise and to the point, to avoid sentences that are not fluent.
The most attractive information should be written in front to induce readers to continue reading.
3. The number of writing lines should be within 7 lines as far as possible, and each line should not exceed 15 words.
Illustration of verb (abbreviation of verb)
POP expressed only in words is monotonous, and illustrations are a good way to adjust it, but try to avoid being too fine and rough.
Six, other matters needing attention
1, no more than three colors, usually red, blue and black.
2. When writing, write down the name of the whole product and indicate the specifications.
3. When writing the price, pay attention to the obvious size of the numbers before and after the decimal point.
4. In principle, there should be no more than two items on a POP, otherwise the visual impact will not be achieved.
5, to indicate the original price and current price, to reflect the degree of price reduction.
How to make a popular theme poster is imminent! ! ! Generally speaking, a complete POP poster includes title (main title/subtitle), text, price, border, illustration, auxiliary lines, decoration and so on. It should be noted that not all posters contain the above elements. The following figure shows the main creative process of the poster, which is decomposed and prompted at important nodes.
Step 1: first sort out the copy and the poster title. Note that the number of words in the main title and subtitle should not be too long. Generally, the main title is 3-5 words long, and the subtitle does not exceed 15 words. Seek humor. We take the opening poster as an example to create. Note: the title should account for about 1/3 of the whole page. Leave a white edge on it. (Special reminder: leave a white margin around the poster! )
Step 2: Write the title. Here we write the subtitle with a pen of 17mm and the main title with a pen of 30mm. Usually, yellow can't be directly used to write Chinese characters, and it is not easy to recognize at a long distance, so it needs a simple modification.
Step 3: Decorate the title.
Headlines, like a person's face, play a very important role in posters. So be sure to decorate the title. Here, first use a black marker (thin head) to draw along the outer edge of the yellow words, and then use the appropriate strokes twice to make the title look more exquisite.
Step 4: Deeply modify the title.
If we have a water-based marker, we can decorate the title at a deeper level. If there are no conditions, this step can be omitted.
Step 5: Write the text. Next, let's take a look. What should we pay attention to in the text? Other requirements for the poster body are neat handwriting, easy to identify, and no spaces before paragraphs. Line spacing, no kerning. In general, we can write with a fine watercolor pen. . . POP, the text does not exceed 100 words at most. . Generally, 30-50 words are appropriate.
Ornaments and illustrations
Between paragraphs, we will draw some small patterns or symbols to distinguish them, so that readers can read more easily and won't be tired. And underline the text. Friends with artistic skills can add illustrations to it, which can make our posters icing on the cake. Friends who can't draw can write articles in fonts, and try their best to foster strengths and avoid weaknesses. There are no more than three colors, which is correct in theory, depending on the situation. Generally, the title is rich in color and the text is black, so it needs to be highlighted in another color.
Step 7: Draw a border and make a final check. In order to make our poster look more like a whole, we often draw some borders on the poster at this time. Of course, if you use a customized bordered poster, then this step can be omitted.