China Naming Network - Eight-character lottery - Design IP interview | Yang Zhiwei: Will love to the extreme.

Design IP interview | Yang Zhiwei: Will love to the extreme.

Lead: For Yang Zhiwei, design is like a voyage.

He takes "love" as the driving force and "hard work" as the oar in his hand, and he keeps going forward unswervingly no matter whether it is calm or rough. He firmly believes that there is a brighter future ahead, and he has never forgotten why he started.

"

Genius, in essence,

is just a kind of love for career and overwork.

"

-Gorky?

▲? Yang Zhiwei? Eric Yeung

founder of hong kong huanya joint design

internationally registered senior interior designer

senior interior architect

senior researcher of international art history Committee (CIHA) Asia branch

award-winning experience:

Sheraton Shanghai Hotel Works Award 22-Organizing Committee of the US-Austria Award

The 8th National Digital Art Design Competition (NCDA) in 22-

Presidium member of Professional Committee of Designers in 22-Guangdong Home Furnishing Materials Chamber of Commerce

Outstanding Engineers in 22-Outstanding Scientific and Technological Talents Recognition Committee of Shenzhen Engineers

Outstanding People Award in 22-Golden Hall Award Organizing Committee

The 1th International Space Design Award in 22 * * * Gold Award in Architectural Design

-Aite Award Organizing Committee

Best Commercial Space Design "Short-listed Award" in the 1th International Space Design Award 22

-Aite Award Organizing Committee

Influential People (Commercial Space) in 22

-China (Shenzhen) International Interior Design Culture Festival Organizing Committee

22 1th China International Space Design Competition. Association

Guangdong Youth Culture and Tourism Innovation and Entrepreneurship Competition 22

Third Prize of Local Cultural Heritage Design Competition Group-Creating Youth Organizing Committee

International Organizing Committee of Top Ten Designers with International Influence in 22-Golden Creative Award

Art and Design College of 219 Vocational College-Distinguished Tutor

Top Ten Designers of 219-Organizing Committee of Asia-Pacific Designers Competition

2 19 American TOP1 International Influential Designers-China-US Trade and Culture Bureau

219 Top Ten Real Estate Designers-China Shenzhen Real Estate Design Conference Organizing Committee

219 Golden Creative Award International Innovative Design Award-Golden Creative Award International Organizing Committee

219 French Double-faced God Award Best Real Estate Project Award-China-France International Design Organizing Committee

Social position:?

Italy's "IIDA AWARD" International Design Competition awarded "China-Italy International Designer Ambassador"

Paris School of Design awarded "France Double-faced God Award Ambassador"

Senior Research Fellow of International Art History Committee (CIHA) Asia Branch

International Registered Senior Interior Designer

Senior Interior Architect

Top Ten Cover Figures of 219 Asia-Pacific Designers

219. Teacher of the Year

Beijing CCTV Exchange Space-Guest Designer

Honorary Dean of Domus International Institute of Soft Decoration Art

Practical Design Instructor of Beijing Golden Creative Award Student Group

Design Committee of China Architectural Decoration Association-Deputy Director

Shenzhen Interior Designers Association-Vice President

Futian Design Chamber-Vice President

Hong Kong Interior Designers Association-Member

Asia-Pacific Space Design. Teachers' Association-Member

Design Consultant of Villa Mansion Stone Industry

Personal and company profile:

Eric Yeung has 18 years of practical experience in interior design industry, and once worked as a design executive in Beijing Wanda Group and CCD. In 214, he participated in the "Exchange Space" filmed by CCTV and won unanimous praise in the industry. Through unremitting efforts and persistent pursuit of art design, I have constantly exerted my creative talent, and combined space vision, functional use, ergonomics, intelligent technology, environmental protection and technology more perfectly, exploring a new idea suitable for future interior design, and gaining a good reputation among customers and the industry.

The joint design of Huanya leads the space aesthetic reform, and has made extraordinary achievements in the aesthetic design of five major space areas: hotel club, high-end home, public space, commercial space and outdoor landscape. The service content covers interior design, landscape design, furnishings art design, logo design and so on.

Design concept:

Design comes from the fun of life!

Designers are beauticians of space. We endow the cold building with color and cultural connotation with inspiration, creativity and artistic techniques, combine the space foundation and skillfully match the design to enhance the space taste and enjoy the life style. Pursuing a design realm of decorating limited space with art and creating infinite feeling with creativity.

PART1

interview keywords

?

1 focus on hotel design

If you want to find a key word from Yang Zhiwei's design resume, "hotel design" must be the most obvious one, and "designing over 1 hotels" is the best evidence.

Since graduating from college, Yang Zhiwei has been focusing on the field of hotel design. From Wanda Group to Asia-Pacific International, and then to the establishment of Hong Kong Huanya United Design Office, Yang Zhiwei has accumulated more than 2 years of hotel design experience.

Yang Zhiwei's design works: Sheraton Shanghai Fengxian Baohua Hotel

"The project design of hotels and commercial spaces has certain requirements for the professional ability of designers. The challenges of hotel design are comprehensive functions and complex service streamline. Every design needs a reasonable explanation, and all decorations are not for decoration." In the pursuit of high design requirements and high quality in high-end hotel space, Yang Zhiwei has formed professional habits and systematic thinking.

Yang Zhiwei emphasized that "the designer, the space and the customer are trinity, and only when people's scenes are integrated into the design of the space can people really integrate into the space when they enter the space". In Yang Zhiwei's design value system, the understanding of man and space is very important. In his concept, man is the subject of space. No matter whether it is Party A or the experience of space, only when "man" is satisfied can it be a good work.

On the basis of the design system explored by himself, Yang Zhiwei is also constantly seeking for breakthroughs, striving to inject more novel ideas and innovative elements into the design. Yang Zhiwei said that Huanya United is a creative company, trying to bring more added value to customers-that is, innovation. "Today I overthrew me yesterday. The innovation of all artistic creation is an eternal subject, because there is no development without innovation. Designers should explore new ideas, find new themes, explore new artistic expressions and explore new structures and new technical fields on the basis of inheriting past design and creation achievements. " In addition, Yang Zhiwei is also good at combining regional cultural elements with modern design of integration of language, so as to create a hotel space with both humanistic heritage and modern aesthetics and needs.

Of course, for Yang Zhiwei, who has been in the business for many years, new inspiration is not endless. When he is blocked by inspiration, his solution is to "learn, learn and keep learning". Yang Zhiwei added, "I will benefit a lot from carefully studying the works of masters and excellent cases at home and abroad. At the same time, I will also take time to appreciate the great mountains and rivers of the motherland, travel around the world, enrich my experience and broaden my horizons in different cultural environments, and explore design inspiration and more possibilities."

2 super workaholic

In this increasingly fierce era, some people choose to lie flat, while others choose to work hard. Yang Zhiwei undoubtedly belongs to the latter.

People who know Yang Zhiwei well call him a "super workaholic". It is normal for Yang Zhiwei to work overtime until 2-3 am and wake up at 6 am. Countless dead-of-night moments have witnessed his hard work along the way. Yang Zhiwei can be seen on the construction site of almost every project. "Soaking in the construction site" is his daily hobby. He does everything himself, basking in the sun and eating dirt.

why do you spell it like this? Yang Zhiwei said firmly: "Because of love! For many designers, design may be just an option to make a living in life planning, but it is a firm choice for me. I chose this industry as soon as I graduated, and with the passage of time, this love has not diminished. I hope to do what I love to the extreme!

On the other hand, the achievements made by Huanya United at present are hard-won, which Yang Zhiwei cherishes very much. He said that in the fierce market competition, only unremitting efforts can promote the company's by going up one flight of stairs.

recalling the glorious years in the early days of starting a business, Yang Zhiwei is still deeply moved. "It's not easy to build the team at the beginning, and the business development has also encountered bottlenecks. What makes me even more devastated is that two important partners have left one after another, and the company has suddenly fallen into a chaotic state ..." Fortunately, a bright future has emerged.

Yang Zhiwei's design works: Shenzhen North Station Hong Kong and Macao Youth Innovation and Entrepreneurship Center

Yang Zhiwei, who has settled down, has made in-depth adjustments to the company. With his increasing management ability and rich design experience, he has integrated process management, personalized management and modern management, and skillfully connected space vision, functional use, ergonomics, intelligent technology, green environmental protection and technology, leading Huanya to a broad and flat development. Driven by scientific management and continuous innovation, Huanya United has completed the design of many well-known cases at home and abroad, such as Marriott, Intercontinental, Sheraton and China Resources Land, and its reputation has soared, and it has won many domestic and international awards, such as IAI Global Award, Jintang Award, American Olympics Award and Aite Award.

When talking about the planning and layout of the company in the next stage, Yang Zhiwei firmly stated: Do every project with your heart. "No matter how the times change, designers always have to rely on their works to speak. No matter now or in the future, what I want to do is to do every project well and present good works recognized by the public, customers and myself. Focusing on the works can not only satisfy customers, but also gain popularity in the industry. This is the long-term development for me and the company. ?”

PART2

interview highlights

reporter: you studied abroad, and you chose to start a business in Hong Kong-Beijing and then Shenzhen. Facing the initial stage from to 1, what is the mental journey?

Yang Zhiwei: When talking about this topic, I want to start with my working experience. I went to the University of California as an exchange student at the Hong Kong Polytechnic University, and then I got a scholarship for graduate study according to my career development needs, and went to the University of Manchester in the UK for further study. After returning to China, I started my design road. I have always believed that the mainland of China can bring more development space and possibilities to my design career. The first job landed in Beijing, the imperial capital, and worked for Wanda Group. I left Beijing for Shenzhen in 12 years and started my business in 15 years. The biggest pain at the beginning of the business was the economic pressure and the source of orders, but fortunately we survived. So my biggest feeling is to seize the opportunity and stick to my passion. If my employees want to go out to start a business, I am also very supportive. When they are ready, go ahead and do what they don't regret and do their best!

reporter: who is the architect or interior designer you admire most at this stage? In your evaluation, do his design works or business achievements account for more consideration?

Yang Zhiwei: There are indeed many masters and designers in this field that are admirable and worth learning from. However, I will still look at the works more than care who designed them.

There are actually many great designers in Southeast Asia. Usually, I will go to different places or countries to watch different works and appreciate different design personalities.

Yang Zhiwei's design works: Wenzhou Times Riverside Top-grade Marketing Center

Our hotel project does not specify a certain style, because design is inherently diverse, so many times we tend to learn and study different styles, such as Southeast Asian style, new Chinese style, American style, new Chinese style, etc., and enrich our horizons and knowledge through different cases, so that our works are more varied and creative.

As for commercial achievements, my opinion is that designers are neither artists nor scientists. They should consider the problem from the customer's point of view and restore the benefit value of the project to customers as much as possible, which is the value of the design industry.

The main focus is on these aspects: practicality, style, geomantic omen, cost, etc ... Speaking of geomantic omen, many customers in Guangdong believe in this aspect, but I don't agree with or know much about some opinions in it. I hope that the first feeling that a space should give people after it comes out is to be "comfortable", so the customers I meet have this demand, and I hope that I can find it with the intervention of geomantic omen.

reporter: what do you think is the most influential factor to the design level of yourself or your team at present? How will you solve it?

? Yang Zhiwei: This should be a common problem of many design companies: the team is highly dependent on the central figure. For example, our team still relies on me to carry out all the work, and I still need to participate in business negotiation, scheme design and project landing. In the future, I hope to continuously strengthen the talent team, enhance the effectiveness of the platform, deepen the management system, strengthen the innovation ability, and build first-class enterprises and first-class brands.

Reporter: As a cutting-edge design company in the industry, Hong Kong Huanya United Design Co., Ltd., what is your understanding of the unique market competitiveness of Hong Kong Huanya United Design and the "Hong Kong Huanya United Gene"?

Yang Zhiwei: When it comes to market competitiveness, it can be traced back to the positioning I gave to the company at the beginning of its establishment. Huanya United specializes in serving middle and high-end customers and has stepped out of the differentiated line in this sector. We are not competitive in the low-end market because we can't fight the price war; Too high-end market can't do volume, and our newly-started company can't reach this height to make these orders, so our final positioning is mid-to-high. This is not a helpless move. In fact, this is a very popular group in recent years, and there is a very impressive figure in terms of profit and the number of projects.

when I first chose the company name, I had a prediction about the future development direction of the company. "Huanya United" is an international and large-scale design company, not an individual's brand IP. What I want is a strong alliance, mutual cooperation and mutual help. Therefore, in the future, we may develop towards a platform-based enterprise, providing platform support for designers and helping them to get better resources and produce better works.

reporter: ecology, environmental protection, green and intelligence are the pursuit of future life, and we have been committed to it.