Why do KFC and McDonald's want to do big business?
Both KFC and McDonald's have come up with new ideas recently. KFC's new Children's Day toy set "Kota Duck" instantly ignited the enthusiasm of countless people. A week before KFC launched this package, McDonald's launched a new platform "Pulse Night Market". Both KFC and McDonald's are trying to boost a new wave of sales and seek more growth opportunities in the direction of localization, whether it is high-premium toys or the new menu of "night economy". Faced with foreign fast food giants who are good at topic marketing, domestic food stalls should also be careful.
Both McDonald's and KFC have moved closer to China's catering brands with the "midnight snack mode" and played new tricks.
McDonald's started a "night market" and launched new products. From the beginning, it brought its own enthusiasm for social marketing. The topic of "the opening of the pulse night market" in Weibo was shared by food bloggers on the platform of Little Red Book, so many users left messages one after another.
In 2022, KFC has set off two marketing "grand occasions". KFC also launched a limited edition Dimoo blind box in conjunction with POP MART, which caused users to spend 10,000 yuan to snap up at a high price, and a series of business phenomena such as "substituting for eating" appeared, which was named by the regulatory authorities; In addition, the recent "Koda Duck" has also been popular.
On May 2 1 day, KFC jointly launched the KFC applet "Happy June 1, Play with Your Heart" Children's Day Package. Buy 59 yuan-109 yuan, and you can get a pockmarked joint toy at random, including Pikachu picnic kettle, Pikachu music box, Kota duck music box and Pockmarked suitcase. Linked to Baokemeng's business, it is the first "three-dimensional jigsaw puzzle of pet elves" launched in 2000.
The "cute" shape, the "magic" play of Koda Duck, the dynamic music and the mechanical dance with hands crossed attracted netizens to create the second time to varying degrees, and then different types of Koda Duck pictures and videos quickly appeared on major social media.
With the popularity of Koda duck, "one duck is hard to find" is getting worse and worse. Many KFC stores are sold out, and the second-hand transactions behind them are becoming more and more crazy. At present, on the idle fish platform, the highest price of a brand-new authentic duck is as high as 5,000 yuan, which is about 45 times higher than the highest price of the original set meal 109 yuan.
KFC and McDonald's are not tired of eating, but the choice of pure eating is gone forever. With the improvement of living standards, foreign fast food has long been popular, and the new tricks of giving toys won people's pursuit of novelty and excitement, which caused a fire. It is also worth pondering.