How is the planning business named?

1. Well said, well read and read smoothly;

2. easy to remember and unforgettable;

3. you can find it at a glance from many brands; ?

4. The use, function and uniqueness of the product. Be clear at a glance; ?

5. It is easy to arouse people's beautiful associations;

6. Creativity is different and not the same as others; ?

7. The product has stamina and the possibility of further development; ?

8. Integration of production and advertising, systematization of products and names; ?

9. Commodities have style and taste; ?

10. Right to name and register as a trademark.

Second, two secret methods.

The tone is different. Homophonic names can be a bit boring to read. Experts have found that the ending sound of a name is best flat, because the sound above is relatively poor. Pay attention to the choice of phonology. Several words with the same initials are difficult to read together; If the vowels are the same, it is even more difficult. Experts remind that it is best not to choose all initials with the same pronunciation parts as L, Z, C, S and zh, ch and sh. In order to make the name sound loud and beautiful, it is very important to choose the vowels of words. Experts say that nasal vowels sound loud, especially nasal words such as "Ang", "Liang", "Guang", "Peng" and "Dong". Among the non-nasal vowels, the rhyme belly is the main vowel with large opening, such as "Da", "Shuai" and? "Bao" has a high loudness.

Three or five taboos? 1. Tone?

When a name has two or more pronunciations, it is easier to feel overwhelmed. Of course, this does not mean that you must not use polyphonic words in your name. But at least make sure that others can confirm their pronunciation and won't mispronounce it.

2. Deviation of words

Trademark names are for consumers, and the popularization of words should be taken into account. Some people choose names with obscure words because they think that a good name depends on a good word. So when it comes to naming, the first thing that comes to mind is to turn over Kangxi Dictionary. As everyone knows, the actual situation is just the opposite.

3. The meaning is vague

Implicit means that the pronunciation is too profound for others to understand. It's like choosing an obscure word. Although the meaning is good, no one understands it. No matter how good the meaning is, it doesn't make sense.

4. unlucky

Unlucky means the taboo of enterprise naming. Because this will not only make the owner of the name have a bad association, but more importantly, it will affect others' acceptance of the subject, whether it is people, enterprises or commodities. It is said that there has been a sales war between "Brandy" (France) and "Whiskey" (England) in Hong Kong. As a result, more than 4 million bottles of brandy were sold, but only100000 bottles of whisky were sold, which was only a fraction of brandy. After investigation and analysis, the problem lies in the Chinese translation of whisky. Even Visa is afraid, who wants to buy it?

5. Similarity and approximation

Shame on family seems to be a common problem in China. You choose a brand with three words, and I will try to be like you to confuse consumers. Your name is Bomi, and my name is Xmi. You are Yikang, and my name is Xkang. You are "seven stars", then I will become "X star". Some people even homophonic with you. In fact, the effect is counterproductive.

Four, the general company's commodity naming method appears in three forms:

(1) solicit? Like Sonik, has it always been "generous"? 1100,000 yuan, the "pen of genius" from all over the world was widely recruited to name its enterprise, and successfully opened up the popularity of the new company. ?

(2) advertising companies? It was conceived by several intelligent creative people. ?

(3) Name of the company? In foreign countries, manufacturers always find a major when naming? The company plans. In these professional naming companies, most people's brains have been completely replaced by computers. For example, the annual turnover of global naming companies in Britain exceeds tens of millions of dollars. Branches are all over Tokyo, new york, Michigan, Madrid, Seoul and other places. ?

The cost of computer naming is absolutely high: if it is only for domestic brands, it is 30 thousand in the United States, and if it is for international brands, it is 50 thousand to100 thousand dollars. Professional computer naming companies are really "hidden dragon crouching tiger", including linguists, writers, computer experts, actors, parliamentarians and some talented people with outstanding imagination. As a result of collective efforts, blockbuster brands often appear. ?

In Japan, well-known enterprises such as Shiseido Cosmetics, Sony, Corbis, NEC, fujifilm, Panasonic, etc. Looking for computer naming companies to give themselves a good name of "fever level"! ?