Grass-roots entrepreneurial story case
Grass-roots entrepreneurial story Case 1: Tujia girls' rural entrepreneurial story enriches farmers with tea. In mid-April, Baiyang Town, Lichuan City, Hubei Province ushered in a special? Guest: He is a big man with dark brown skin. He is trying to communicate with a petite girl in some crude Chinese.
It turns out that this is a tea merchant from Morocco, Africa, who made a special trip to inspect the base of Chunxin Tea Professional Cooperative. When he saw nearly 10,000 mu of high-quality green tea garden, he placed a long-term cooperation order of 2,000 tons per year. The young girl who signed this big order is the founder of Chunxin Tea Professional Cooperative? Chen, a 29-year-old Tujia girl who started a business in the countryside.
Give up stability and lead rural areas out of poverty.
On June 20 12, Chen graduated from Hubei Normal University and went home to visit his parents.
? College students are back! ? The enthusiasm of the villagers made Chen feel that as a college student from the countryside, he shouldered a heavy responsibility. At that time, she was still hesitant about starting a business, and with a try mentality, she passed the teacher position in Lichuan City.
Is life stable or is it difficult to start a business? Chen struggled for a long time and finally chose the latter.
? I know this means that the future development will be completely different from the direction of the previous 20 years, and the future is uncertain, but since I chose the distant place, I can only share joys and sorrows. ? Chen said with certainty.
At this time, Chen's uncle Wang started his second business and founded Jinli Tea Co., Ltd., which just needed a stable supply of tea planting base.
? Enshi is the selenium capital of the world, tea naturally contains selenium, and Lichuan is the core producing area of black tea. Under the guidance of my uncle, a tea expert, Chen started a field trip and wrote a detailed business plan.
Knowing Chen's business plan, the relevant government departments took the initiative to start businesses for college students and Enshi people. Grassroots plan? And other support policies, and also helped her contact well-known agricultural technology experts in the province. 2. Alpine climate? In this case, technical guidance is given to tea planting. This has further strengthened Chen's entrepreneurial confidence.
Not afraid of difficulties, knock on the door of wealth.
On an impulse, Chen immediately set up a cooperative preparatory group.
However, the reality gave her a blow.
It turned out that in the 1970s and 1980s, the supply and marketing cooperatives led farmers in Baiyang Town to plant tea on a large scale, and then the supply and marketing cooperatives disintegrated, causing heavy losses to farmers. Now, those dull pains linger in the hearts of the old man in Baiyangba.
? Some people think that I have no money, no office space, and I am a newly graduated female college student, so I can't do anything big. ? Looking back on the hardships of starting a business, Chen still remembers it. Someone blocked the road and prevented our car from entering the village; Others quietly pulled out the tea seedlings we demonstrated.
Despite all the obstacles, Chen did not give up. She repeatedly went door to door to do ideological work, and held several mobilization meetings for planting tea in conjunction with village cadres. Ten times, organized vehicles to take farmers from Baiyangba Town to the next door? Maoba tea town? Visit and let them experience and feel for themselves. Tea country? The spiritual and material wealth brought to Maoba people.
Faith can move mountains. 20 12, 106 people from Xiangtan, Youhao and other villages in Bazhen, Bai Yang fill in the registration form. July 20 13, Lichuan Chunxin Tea Professional Cooperative was formally established.
Aiming at overseas markets, deep mountain tea turns into gold
Although the cooperative was established, it still had to survive the first three years of growing tea? Waiting period? It is not easy to ensure that the market is not worried after mining. Especially after 20 13? Virtual fire? Wang Tai's top-grade famous tea has limited sales in China.
20 15 Lichuan municipal bureau of human resources and social security provided Chen with an interest-free loan of 500,000 yuan and an entrepreneurial support fund of 80,000 yuan for the first three years of college students' entrepreneurship? Everything to help Chen get through the difficulties? Waiting period? , to alleviate the urgent need.
How to open the market and ensure the income of tea farmers?
Chen started differentiated competition and stepped into the African continent.
? Morocco is the largest tea exporter in China, and they especially prefer Enshi high-quality green tea. ? Chen said with a smile. Targeting at overseas markets, the market will open quickly. In 20 16, the cooperative realized a sales income of more than 5 million yuan, which drove the members to increase their income by more than 5,000 yuan per mu. Provincial farmers' professional cooperation demonstration society? .
This spring, the first batch of new tea was snapped up as soon as it was listed. Seeing that tea leaves have become money, tea farmers are more motivated. And Chen? Promoting agriculture with tea? The green dream has also taken a solid step.
Grass-roots entrepreneurial story case 2: the story of college students making handmade bags together. Zhou Guangsi and Xiong are students of Guangxi Art College. They are lovers. At the beginning of 20 16, because both of them like to design handmade bags, they joined hands with two college students in Guangdong to start a business called? PM (Handicraft) artist? Studio.
The couple said with a smile that they rarely have the opportunity to go out on dates and spend most of their time making bags in the studio. Because I like Zhuang culture very much, I have incorporated ethnic elements into my bag. For example, I made a short wallet with elements of bronze drums, and I made a messenger bag with figures from Huashan Rock, which was loved by everyone because of its exquisite workmanship.
Start a business together. This couple is serious.
Zhou Guangsi is a junior this year, and Xiong is a senior. They met at the reunion and soon established their relationship. As both of them are students of the School of Design, they are very interested in design, so they often make handmade leather goods in their spare time. Later, I got used to it more and more. Some students around me saw that the handbags they made were exquisite, so they were asked to customize them. The more you live, the more you need material, so the two thought, why not set up a studio to run it seriously?
In this way, they found two Guangdong college students to partner together and opened an artist studio in February 2065438+2006. All the works in the studio are handmade, and I hope to remind myself to make the purest handmade leather bag. In order to run the studio, they spend almost all their time on it except after class. Zhou Guangsi is mainly responsible for bag making and internal coordination, while Xiong is responsible for external contact, promoting handmade bags and assisting her boyfriend in making bags. Occasionally, they will face some creative differences, but they will choose rational discussion every time, because they understand that they cherish and value each other's feelings more than bags.
Slow work out fine work, make handmade bags, and pay attention to strength.
Because both of them like Guangxi's national culture very much, especially Zhuang culture, they have incorporated national elements into the making of purses. In order to better understand the charm of national culture, they used their holidays and free time to visit all parts of Guangxi, such as visiting Huashan Rock in Chongzuo and visiting Zhuang bronze drums in museums. They pay more attention to cultural creativity. For example, the portrait of a human figure on Huashan rock is red. In order to highlight the red color, when this element is incorporated into the messenger bag, the reconciled darker cyan is used as a foil. The two complement each other.
Zhou Guangsi said that making handmade bags not only takes effort in conception, but also takes time in production. It takes 4 hours to make a short handmade leather bag continuously, and 8 hours to make a long one. In the production process, cutting leather goods and sewing leather goods are the most painful, because cutting leather goods requires a knife to the end. Hesitate a little in the middle, cut the thread crooked, and the whole leather goods will be scrapped and need to be started again. In the process of sewing, because the leather is hard, it needs finger force when sewing, and the whole leather will be very painful. Because they often make leather bags, Zhou Guangsi and Xiong have several cocoons on their fingers, but they are used to this kind of pain. ? Making leather bags requires great determination and patience to make good works. ? Zhou Guangsi said.
Set up DIY experience and experience the joy of getting started.
I remember when I first learned to make purses, Zhou Guangsi practiced repeatedly and never made a bag that satisfied him. It was not until later that he finally created a work that satisfied him? As soon as he took out his wallet, he immediately gave the gift to the bear.
? This is a work that I can get my hands on, and of course I want to give it to the closest people. ? Zhou Guangsi said. As a gift, the bear also gave each other a handmade coin purse. ? I think it is a very happy thing to give my own gift to someone I like. ? The bear said to him.
In the process of running the studio, many people are curious about the handmade leather bags and want to know about the making process, so the couple thought, why not let consumers experience the making process? They can be guided by others. After all, manual customization can better reflect a person's mind than manual customization.
Therefore, in addition to selling bags in the creative market, the two also specially opened up an open space for everyone to experience the fun of making their own. Xiong Qijia not only let everyone experience the fun of hand-making, but also has a purpose, that is, I hope everyone can add their favorite national elements in the process of making, so that more people can understand the national culture more deeply.
Because leather goods are mainly ethnic elements, the price is between tens of yuan and hundreds of yuan, so their works are liked by more and more people. Now, with hard work, the studio is gradually on track and begins to make profits; Recently, the new studio is also being renovated. Both of them are about to graduate, but they have planned to run the studio specially after graduation and carry this hobby to the end.
Grass-roots entrepreneurial story case 3: the story of planting black peanuts without making money and planting Chinese herbal medicines? The weather is good these days, which is conducive to drying, and I just collected all my Trichosanthes. ? Recently, when the reporter interviewed in anguo city, Hebei Province, he met Liu, a big Chinese herbal medicine grower who was collecting Trichosanthes in the field. On 20 10, she established anguo city rich farmers' professional cooperative, and finally chose Chinese herbal medicine as the main crop after groping. Speaking of Chinese herbal medicine cultivation, what is her proudest thing? Army? .
Try it? Planting black peanuts, but the sales volume is not good and the conditions can't keep up.
This? Army? It is a Chinese herbal medicine planting industry that anguo city strives to build. Anguo city has? Millennium drug capital? It is said that the local cultivation of Chinese herbal medicines originated in the Northern Song Dynasty and flourished in the Ming and Qing Dynasties. Today, there are still more than 200 varieties suitable for planting here, and there are about 30 varieties actually planted all the year round.
? I chose to grow Chinese herbal medicines because our country has a good market base. ? Liu told reporters. Her cooperative has 500 acres of land. At first, she tried to grow black peanuts, but the sales volume was not very good, and the supporting facilities could not keep up. ? Later, I gradually adjusted my thinking. Anguo happens to have a big market for medicinal materials, and there are many manufacturers of Chinese herbal pieces. Why not find a breakthrough at home? ?
The trading market mentioned by Liu is Hebei Anguo Oriental Medicine City, one of the national recognized 17 Chinese herbal medicine professional markets. It is understood that this market has an average of 30,000 people trading every day, involving 2,500 varieties of medicinal materials nationwide. Last year, the transaction volume was about 654.38+05 billion yuan. Yang Qing, director of anguo city Municipal Market Supervision Administration, told the reporter that the number of people engaged in trading Chinese herbal medicines and related services in Anguo has reached100000, and the cultivation of Chinese herbal medicines has become the leading industry for local people to get rich.
Change? Medicine is a strong point, with both traditional wisdom and modern standards.
? Planting medicinal materials is our strong point of Anguo farmers. ? Liu Dui said: She gave an example to the reporter: Generally speaking, planting Trichosanthes requires scaffolding, but the cost will inevitably increase. We interplanted Trichosanthes kirilowii with wheat and raised Trichosanthes kirilowii with harvested wheat straw, which not only saved the cost, but also increased the income. ?
? There are also many articles about windproof planting. Different from direct sowing in other places, farmers in Anguo plant the whole seedling horizontally, which not only saves time and effort, but also has thicker roots and grows faster than sowing. ? Yang Qing said.
? In addition to inheriting the tradition, we are also vigorously promoting modern high-standard planting. ? Anguo city Mayor Zhao Jun told reporters. It is understood that there are currently nine standardized planting bases in Angola, and a number of standardized planting specifications will be released one after another. On 20 15, Liu's cooperative was subsidized by the provincial demonstration park of Chinese herbal medicines. In the past two years, the overall depression of the medicinal materials industry has affected the confidence of growers. Now with policy support, it is much more practical. ?
There are so many Chinese herbal medicine growers in Anguo. How can the 500-mu planting area in Li Huan, Liu Can ensure the market sales? Liu told reporters that the sales volume must be guaranteed for large-scale planting, so later choosing to cooperate with enterprises to order planting not only saves trouble, but also earns four or five hundred yuan per mu. ?
? We encourage large enterprises to insure prices through orders to ensure that drug farmers can keep up with the market rhythm. ? Yang Qing said. It is understood that anguo city has made use of the advantages of more Chinese herbal medicine processing enterprises in the region to promote the docking between farmers and enterprises. Through market inspections and anti-counterfeiting law enforcement, it has formed? Market regulation+government management+enterprise protection? Mode.
Hidden worry? If you want to be big, you must first solve the problem of drying.
? We should not only plant Chinese herbal medicines, but also raise seedlings ourselves, so as to last forever. ? Liu told reporters about her next plan. This idea is not a fantasy. Now, anguo city is strengthening the scientific and technological innovation in the field of Chinese herbal medicines, and the virus-free tissue culture of Chinese herbal medicine seedlings is relatively mature, and 10 varieties have been cultivated successively. At the same time, the newly promulgated "Incentive Measures for Scientific and Technological Innovation of Chinese Medicine Enterprises in anguo city" also encourages enterprises to drive farmers to improve their planting techniques. Liu's idea has gained more and more support.
A few days ago, several farmers found Liu and wanted to introduce Chinese herbal medicines from her. ? Can people from other provinces come? Learn from the scriptures? I am very happy, which is consistent with my original intention of setting up the cooperative, not to protect the hundreds of acres in front of me, but to make it bigger. ? Liu Dui said: Next, she plans to make a field trip to Shanxi to see which varieties are suitable for local cultivation and contact local enterprises to solve the sales problem.
However, Liu also has hidden worries in his heart: Shanxi people come to us for seeds and seedlings, and we have to be responsible for the end. You can't just plant without harvesting, and drying can't keep up with the scale. ? Chinese herbal medicines have strict requirements on drying, especially when processed into Chinese herbal pieces. Once the drying time is delayed, the quality and efficacy will be greatly reduced. ? I have a set of drying equipment now, but the drying speed is slow, the fuel is not environmentally friendly, and it is always easy to break down. ? Liu Dui said: At the time of the reporter's interview, her husband was debugging a faulty dryer. In the future, Liu hopes to find large-scale drying equipment that is environmentally friendly and sulfur-free. ? If the drying problem is solved, my cooperative can go to the next level. ?
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