How did an internet celebrity become a celebrity?
Being an Internet celebrity is very simple. You need to master a few essentials and your followers will exceed 1 million in three months.
Now that I am a self-media person, what I pay attention to every day is how many followers I have gained today. When I open my eyes, The first thing to do is to open the platform and see how much fans have grown.
What is a fan? It’s the people you attract through the content you create, the questions you answer, or even your own influence. It’s the people you attract, rather than the people you forcefully pull. This is a fundamental difference. Those who are attracted can only be called fans, and those who are forced to force can only be called familiar strangers.
How to specifically improve the output rate of explosive articles? In fact, it is a big topic. Here are a few brief points.
1. Graphic and text creators: To increase output, you can combine more hot topics. Articles should focus on attitudes and ideas, but they should focus on their areas of expertise and create professional and series of articles to continue to attract people in this field. fans.
2. Short video creators: positioning first, find ways to occupy a certain segment in the vertical field. Taking food as an example, "Office Xiaoye", "Li Ziqi" and "Wild Food Brother" can stand out and attract a lot of attention, not because of how exquisite the food is, but because the core characters and creative points are attractive. The core creativity of Ono in the office is to make weird (rather than exquisite) delicacies in the office. The persona Li Ziqi continues to create is a pastoral and quiet girl who has escaped from the city. The mind occupied by the wild food boy is the preparation of outdoor game delicacies. Before him , no one does that. If you find your positioning well, all the fans in this field will be yours.
3. Use micro-toutiao
Micro-toutiao is a Weibo built into Toutiao. Compared with headline articles, users have a stronger perception of the author. This makes this product naturally suitable for raising powder.
There was such a chef a while ago - Li Qibin. Because he commented on every Weibo headline of a female celebrity or female model, it became bizarrely popular. Many users spontaneously launched a campaign to capture the chef alive. Sports, and also won the title of "Top Brother". A grassroots fan reached 810,000, which was very successful.
Li Qibin made good use of a product feature of Toutiao - comments from accounts with added V will be ranked at the top. The huge traffic of celebrities’ micro-headlines makes the comment area a natural high-quality exposure position. This gameplay is somewhat similar to Weibo’s Blue V League.
In addition to creating a sense of presence in the comment area, you should also post more interesting micro-headline content that emphasizes personal attitudes and opinions, which will increase your followers very quickly.
4. Guide attention directly in the content
Many times, users already like your content, but the matter of "following" is still too troublesome and requires us to guide it. This is easy to understand. It is similar to how you will remind users to follow you at the beginning and end of your WeChat official account. This method is also effective when transplanted to Toutiao.