Samples of promotional soft articles for decoration companies (2)

Renovation company promotion soft article model article four:

1. Decoration example article

The most important part in the editing process of decoration articles is to use pictures and texts. The description method requires relatively high clarity of pictures. The combination of pictures and text makes the content of the article richer and more attractive!

1. First of all, let’s talk about the title. The title of the article is the core of an article. , it reflects the theme and idea to be expressed in an article. How should you edit the title of a decoration-related article? Most of the decoration-related articles are decoration cases. In these cases, the square footage, floor plan, style and other elements of the house will be highlighted, so in the title When editing, you can integrate the square footage, floor plan, style and other elements of the house into the title and add some decorative words. How about it? It’s very simple! This is how I usually use it when writing articles, such as Talking about "black forest style two-bedroom new house decoration, husband is in charge of decoration alone", "small apartment decoration with small bathroom to decorate life" and so on.

2. Next comes the text. The pixels of the pictures in the text must be clear, at least 500*300 pixels. The specific requirements will be determined based on the actual needs of the optimized website. A picture with a line of text introduction is the most traditional method and the most effective! The description of the text must be combined with the content of the picture, and it must be concise and clear. Of course, attractive text is the best! It does not have to be written It is very professional, but some special terms such as "one bedroom", "TV wall", "bay window", etc. should also be used frequently, so as to show professionalism.

2. Articles introducing decoration knowledge

1. This type of article is actually almost the same as the editing method mentioned above. The main difference is the title, so I will focus on it. Let’s talk about title editing. First of all, let’s think about what kind of decoration knowledge there is? It’s nothing more than “Building Materials Knowledge”, “Construction Acceptance”, “Home Soft Decoration”, “Design Feng Shui”, etc. The writing of these titles must be professional. You can use something like this? 9 Golden Principles for Smart Color Matching in Home Decoration for your reference?, "Tips on Workwear: Make a Budget for Home Decoration", etc.

2. As for the article, it is almost the same as the introduction above, except that there are not so many pictures here, just one or two pictures according to the content.

Decoration company promotion soft article sample article 5: Decoration company soft article promotion materials

1. Design Department

Provide home and public decoration design and decoration every week Articles on knowledge, techniques, methods, styles, etc. One article each for home decoration and public decoration, and two articles for ***. Pictures and texts are required (pictures should preferably be of high resolution to facilitate website editing, and the resolution should be no less than 640*480 in width and height), with the name of the author or designer attached. Submit next week's articles and pictures every Wednesday afternoon before get off work. (Except for sending information for the first time) Send it to relevant personnel of the Network Department.

A complete set of decoration renderings, floor plan, and picture information will be provided every week. Such as style, apartment type, area, etc. (The pictures are all high-definition and large) Relevant information will be sent to the relevant personnel of the Network Department before get off work every Friday.

2. Engineering Department

Provides one article each week on home decoration and public decoration construction related skills, methods, home and public decoration maintenance knowledge, as well as building materials and furniture purchasing skills (i.e. One article on knowledge about home decoration or public decoration construction, one article on home decoration, public decoration maintenance, building materials and furniture purchasing skills), and two articles. Pictures and text are required (pictures should preferably be of high resolution to facilitate website editing, and the resolution should be no less than 640*480 in width and height), with the name of the author who is the engineering department attached. Submit next week's articles and pictures every Wednesday afternoon before get off work. (Except for sending information for the first time) to relevant personnel of the Network Department.

A set of construction site renderings, construction arrangements, steps, construction content, and cycle corresponding to the design department every week. Before getting off work every Friday, relevant information will be sent to relevant personnel in the Network Department.

3. Company Activities

Relevant departments of the company are required to inform the network department personnel of the content of the activities one week in advance before preparing to hold relevant decoration and package activities. For example, if the company is going to hold an event on May 1st, the relevant departments will inform relevant personnel of the network department of the final content of the event one week before May 1st. To facilitate the website department staff to create and edit related pictures and web pages.

IV. Company Cases

If there is a successful decoration case signed that month, the design department will send a large picture of the relevant decoration effect to the relevant personnel of the network department. And indicate the detailed information (renovation location, decoration content, decoration style, unit type, area, Mr. and Ms. in which phase of the community address), etc.

Decoration company promotion soft article model article six: Writing skills for online soft articles in the home decoration industry

From the era of planned economy to the era of market economy, the biggest change is that competition is becoming more and more fierce. No matter whether it is between industries or within an industry, it is impossible to escape from the eternal market law of survival of the fittest. Take the home decoration industry as an example. The intensity of competition can even be described as brutal. If you want to gain a foothold in the seemingly saturated market and win step by step, soft article promotion naturally plays an important role. How to write good soft articles for the home decoration industry has become the most urgent question that industry practitioners want to know.

In fact, soft articles in the home decoration industry are just like writing essays. An eye-catching title is like an invisible magnet that will firmly attract the reader's attention. You might as well imagine it yourself. Faced with the same article title, readers will be as surprised as you by such a unique title. Therefore, if you want readers to click to read, the title of the article often plays a decisive role.

The title is important, but how can the content be ignored? If you want to write a high-quality soft article about the home decoration industry, you must also keep in mind the four major skills of content creation.

1. Understand the reader’s mind and make the paragraphs organized.

For a high-quality article, planning before creation is an impossible step. The article is divided into several paragraphs, the beginning of the article, the end of the article and the climax are all worthy of careful planning by the creator. A soft article must be easy to understand and clearly organized, and attention should also be paid to developing the idea around the reader's inner thoughts. Only in this way can the soft articles created create ripples in the readers' hearts.

2. Standing from the reader’s perspective, let the readers feel a warm feeling in their hearts

From the perspective of the entire home furnishing industry, there are many companies that consistently play the family card in order to give their families Comfort is taken as the starting point in order to arouse consumers' enthusiasm. The starting point is good, but we should avoid the barrier of imitation and use innovative points to directly hit the hearts of consumers based on user needs.

3. Appropriately exaggerate product effects

In the decoration industry, consumers are always most concerned about health. Therefore, creators may wish to seize this point and make appropriate amplification when creating.

4. Make the soft article really soft?

An excellent soft article should be calm and calm, and should not be straightforward, let alone hard and broad. of exaggeration. It should be humble and confident, gentle and joyful.