Model tea planning scheme
This project aims to plan an exhibition of tea culture, so that visitors can understand and experience the charm of tea culture and promote the inheritance and development of tea culture by showing the history, production technology and cultural connotation of tea.
target audience:
tea lovers, cultural lovers, tourists, business people, etc.
Event time and place:
Time: xx, xx, 221 -xx, xx
Venue: xxx Exhibition Hall
Event theme:
Traditional tea culture and modern life
Event content:
1. Opening ceremony: live performance and guest speeches
2. Exhibition content:
. The present situation and future of related cultural inheritance
(2) Tea making technology: By showing the materials, processes and utensils for making tea, Let visitors know more about the process and skills of tea making
(3) the connotation of tea culture: express the connotation and spirit of tea culture through tea ceremony and tea ceremony
(4) Tea culture and art exhibition: show tea-related music, calligraphy and painting, Literary and other artistic works
3. Theme activities:
(1) Tea culture lectures: inviting experts and scholars to explain all aspects of tea culture to the audience
(2) Tea performance: inviting tea artists to show traditional tea performances and tea interpretation
(3) Tea tasting: holding tea tasting activities to let visitors taste different types and different technologies of tea
(3) Tea tasting activities. Bring visitors the experience of yoga and meditation
(5) DIY activities of tea culture: let visitors make their own tea products with their own hands to enhance their sense of participation and interaction
4. Closing ceremony:
live performances, concluding speeches, awards and souvenirs.
activity budget:
expense classification expense budget
venue rental 5, yuan
personnel expenses (staff, lecturers, performers, etc.) 1, yuan
exhibition production expenses 5, yuan
publicity expenses (advertisements, leaflets, exhibition boards, Gifts, etc.) 5, yuan
Insurance expenses 1, yuan
Other expenses 2, yuan
Total budget: 28, yuan
Publicity and promotion:
1. Publish information about activities through online publicity platforms, such as social media platforms such as Weibo and Tik Tok, and let more people pay attention through promotion.
2. offline publicity, such as exhibition boards and posters in tea culture places such as tea houses.
3. Entrust the event planning company to publicize and promote the event.
evaluation of activity effect:
1. number of visitors: estimated 1,
2. evaluation of visit satisfaction: visitors fill in a satisfaction questionnaire to evaluate the activity effect.
3. Social media feedback: Understand the public's feedback and evaluation of activities through social media platforms.
4. Follow-up impact of the activity: observe the impact of the activity on the inheritance and promotion of tea culture, as well as the long-term impact of setting up a small exhibition hall with tea as the theme.