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After Wal-Mart entered Pudong, Zheng, senior vice president of the group, often encountered such a question recently: "What influence does Wal-Mart have on your Lotus?" On the opening day, several stores near Wal-Mart were robbed by many people. As the owner of the largest number of stores in Shanghai, people think that CP Lotus has no reason to be silent. "Zheng Da is not a fuel-efficient lamp!" Tired of being asked, Zheng Wu replied, "We are also one of the top 500 enterprises in the world, with operations in more than 20 countries and regions, with an investment of nearly US$ 4 billion and 2 13 enterprises. The development in China covers all provinces, municipalities and autonomous regions except Qinghai, with more than 80,000 employees and annual sales exceeding 30 billion RMB. We also have our advantages. " I may think my speech is too straightforward. Zheng Wu humorously teased himself: "I speak rustic because I have been in Turkey for many years." But sometimes, the senior vice president is not always so straightforward. When the reporter asked, "Zheng Da Tuan 7- 1 1 Do you have any plans to go to Shanghai?", Zheng Wu took a Thai fruit called Red Peony and said, "Come on, I'll peel one for you. This fruit tastes good. " The core of Minister Hume and the Lotus Headquarters of Baidian Project is a large office with more than 30 people. It's all white desks and wastepaper baskets. The enclosed desks are senior leaders, and the horizontal desks in the middle belong to middle-level cadres. Zheng He, Senior Vice President of the Group, and President of Lotus, each occupy a corner, facing each other across several desks. Although Zheng Da Group is a diversified enterprise, Yichu Lotus has an unusual position in the group. Xie Guomin, chairman of Zheng Da Group, has three sons. The eldest son and the third son are in charge of industry and information culture industry in Thailand. The second son, Xie Hanren, is currently the president of China Yichu Lotus. Zheng was assigned to Lotus Headquarters in Yichu to help develop the retail market in China. President Xie Guomin's support for him is very obvious. As the humerus minister of Zheng Da Group for 40 years, Zheng Wu has successively served as the president of Zheng Da, Taiwan Province Province, the president of Turkish Zheng Da Group, the president of Europe, the executive vice president of agriculture and the president of oil companies. Until recently, Zheng Wu was promoted to senior vice president of the whole Zheng Da Group, which may be one of the highest positions that Chinese and foreign surnames can reach in this family business. "I have long been used to putting my family first everywhere. Whoever incites money first doesn't care if he leaves her. This is very correct. " Zheng said to him. Yi Chu Lotus, headed by Xie Han and Zheng Wu, is both radical and steady. In 2005, it was a year when foreign retail giants raced around China. Lotus is also ambitious, announcing that it will strive to open 100 chain stores in the mainland in 2006. Zheng revealed the progress of the 100-store plan this time: "The 100-store plan will definitely be completed, and the final figure will definitely exceed 100. Many of these stores have signed contracts, but the expansion rate in the future may slow down. " "Too fast growth will lead people to fail to keep up." Zheng said, "At present, we have started the plan of 100 store managers, and joined hands with famous universities such as Tsinghua, Peking University and Fudan University to set up a' store manager incubator'. They are all our reserve managers. " At present, major retail giants are recruiting talents, and there is fierce competition for talents behind the retailer war. Although the centennial plan "slows down", the expansion of Lotus in Shanghai shows no signs of slowing down. Zheng said that by the end of this year, there will be four Lotus stores in Shanghai with an area of about 20,000 to 30,000 square meters, so as to complete the plan of 20 stores in Shanghai and strive to maintain the largest number of outlets in Shanghai. Earlier, Yichu Lotus just opened a new store in Jinshan, a suburb of Shanghai, and will soon open a new store in Qibao, Minhang. Zheng said that at present, Zheng Da Group still has some acquisition projects under negotiation. Concentrating troops "has two sharp edges", and Zheng He also admitted that diversification is a double-edged sword. Different from the professional development strategies pursued by world-renowned multinational companies such as Wal-Mart, Carrefour, General Electric, Motorola, Microsoft, Toyota, Panasonic, etc., Zheng Da Group took the lead in entering the mainland of China, and saw that there were investment opportunities everywhere in the mainland, so it cast its net and laid it out everywhere. Up to now, Zheng Da Group has invested in more than a dozen industries, including agriculture and animal husbandry, petrochemical industry, aquaculture, communication manufacturing, marketing, motorcycles, real estate, medicine and finance. Because the front line is too long, the stall is too big, and the industry association is not close, it is difficult for enterprises to develop in parallel and form a fist product and competitive advantage. Therefore, when the Southeast Asian financial crisis broke out in the last century, it suffered heavy losses. Even today, Chia Tai Group has to fight against its rivals in various fields in China. For example, the long-term contest between agriculture and animal husbandry and new hope, the retail sector and giants such as Wal-Mart and Carrefour launched a "life and death speed" race. Zheng said that Zheng Da Group's top priority is to deepen development in various fields. "Only by deepening development and professional development can we have a place." On the other hand, Zheng Da Group is also trying to integrate the forces of this scattered group army, so that the linkage in various fields is higher and stronger. "Zheng Da Group has more than 200 joint ventures or cooperative subsidiaries in agriculture, animal husbandry, aquatic products, seeds and other fields. The products of these companies will maintain closer cooperation and support with Yichu Lotus in the future. " Zheng said to him. At present, about 20% of fresh food sold by Lotus in Yichu is owned by Zheng Da Group, and the proportion of self-owned products of Zheng Da Group is as high as 40% to 50% of all foods including dry goods and other processed non-staple foods. "Compared with Wal-Mart, these are our advantages. In addition to ensuring that the product quality is completely controllable, we also ensure that the market price is the lowest among products of the same quality. These are our core competitiveness. At present, other retail peers in the Mainland do not have such a long industrial chain to support the operation of retail terminals. " At present, the management of lotus in Yichu is still stable, and the food is still an advantage. "Our store's statistics on July 3rd1day show that compared with the same period last year, the store's sales volume not only did not decrease, but also increased by 5%." Zheng said, "Enterprises need to rely on their own strength to survive in the competition. We have such strength. " Business interests and charity Zheng Wu wears a Buddha on his chest. He showed it to the reporter and said, "It will bless me." Zheng said that the founder's name is Xie Yi, and because he believes in Buddhism, the main retail format of the group is called "A Lotus", which is a symbol of Buddhism. Xie Yichu has four sons: Xie, Xie Damin, Zhongmin Xie and Xie Guomin. Together, the names of Xie Jia's four brothers are "Zheng Da China", which left a deep impression on Deng Xiaoping. Zheng Da Group is equipped with its own Feng Shui master. In Thailand, many 7- 1 1 stores have the participation of feng shui masters before site selection. It is said that the location of some domestic stores is no exception. Xie Guomin, the successor of Xie Yichu, is said to be a kind-hearted Buddhist. In 1950s, Xie Guomin studied in Shantou No.2 Middle School in China. On one occasion, Quanzhou Cantonese Opera Troupe went to Shantou to perform, and he and his deskmate Li went to see Butterfly Lovers. The people in the play are crying on the stage and Xie Guomin is crying under the stage. Now, Zheng Da Group led by Xie Guomin often goes deep into poor rural areas to promote projects. In northern Thailand, there is a very poor village that grows and sells poppies for a living. Zheng Da Group promoted chicken raising there, which greatly increased the income of local farmers. Later, poppy basically disappeared in the local area. Now, Zheng Da Group also insists on promoting similar enrichment projects in rural areas of China. "Business can actually be combined with accumulated kindness. We believe that direct payment can only save temporary poverty, and the way to promote projects in rural areas will really help farmers get rid of poverty. " Zheng himself was deeply influenced by this culture. Zheng said that he "basically doesn't look like an ordinary person". He doesn't go to karaoke bars, smoke or drink, and swims 1 km every day. "I had done 50 push-ups and 100 sit-ups before I came to the interview today."