Are the entrepreneurial projects you read online reliable?

Most of the entrepreneurial projects seen on the Internet are mainly advertising, and many are entrusted to brainwash entrepreneurs with profits from a certain industry, and they may be online entrepreneurial projects selling supporting equipment and services. Is it reliable?

I can tell you that almost 90% of them are unreliable. Why? There are several reasons.

1. We are in an era of information explosion. Because of the efficiency and convenience of the Internet, the cost of obtaining information has become very low.

This means that truly effective and reliable entrepreneurial projects are very precious, and usually no one is willing to share them selflessly.

Because once this project is feasible, you have to believe that there will be individuals and teams who discover it earlier than you and have strong execution capabilities to quickly seize the market for this project. By the time you find out, the project may have been ruined.

2. Currently, many projects on the Internet are actually cutting the leeks of young entrepreneurial friends. Or find someone to share the risk. Let’s take a common example!

For example, the "Milk Tea Franchise" project can be called an "improper investment project". It is a project that seems to allow people to easily earn over 10,000 yuan a month, but in the end it often makes people lose their pants. Gone.

The pitfalls of this project are so big and deep that it can be described as vicious. Why do you say this? Because in order to earn tens of thousands of yuan in franchise fees, they can make people lose hundreds of thousands of yuan.

There are all kinds of miscellaneous brands. It doesn’t matter whether the company is qualified or not. As long as you have the intention, they will not care whether your location is suitable, whether your store rent is affordable, and whether the customer flow is enough to support a store. store, whether they have experience in opening a store, etc. As long as you find them, then yes, yes, no problem, you will definitely make money! In the end, I spent hundreds of thousands and lost everything. I made tens of thousands from others, but lost hundreds of thousands. Do you think this is vicious?

3. Compared with project franchising, some people are more direct. They simply choose to "cheat"

For example, what is part-time job at home? To start a business, all you need is a mobile phone.

What a guaranteed profit series, with monthly income of tens of thousands and annual income of millions.

I believe you have also seen information like this on the Internet, which either asks you to pay tuition to attend classes, or asks you to pay to be an agent, or it is simply an online pyramid scheme.

A very typical one, a vertical account of this kind on a certain short video platform, under the banner of entrepreneurship sharing and entrepreneurship guidance, and then allows people to provide one-to-one guidance with teaching fees, and even euphemistically calls it entrepreneurship. For partners, prices range from 2999.3999.5999.

This company specializes in this kind of account. There are more than 60 people in the company's marketing team, and every day they sell their courses to fans attracted by them.

As a result, the tuition fees were paid, the courses were taken, and the fans’ money was not earned. However, the company’s annual sales exceeded more than 40 million, making a lot of money.

In summary, what do you think after reading this? Do you have some idea in your heart? Finally, I would like to remind everyone that starting a business is risky. Please treat it with caution and do not choose to start a business easily. Those who dare to start a business are warriors. I wish all entrepreneurs realize their dreams in life as soon as possible. come on!

Brother, as an entrepreneur, I have experience in entrepreneurship.

It is best not to touch these franchise projects.

In 2020, choosing online projects is the right way.

I have been an e-commerce entrepreneur for 5 years.

I deeply understand that if the people are reliable, the project will be reliable.

If you want to know some valuable information, it is best to spend money and spend the least time on trial and error.

There are always some keyboard warriors who provide guidance.

They

have no cruel experience in society, no sense of risk, and no ability to think independently [cool] [cool].

How to judge whether an entrepreneurial project is reliable?

The word "leek" used to be mainly used in the investment field of stocks. In recent years, with the rapid development of mobile Internet, many platforms in different fields have appeared, and this proper noun of the stock market has also been extended to other fields. field.

Social e-commerce, blockchain, virtual currency, making money by walking, making money by watching short videos... Do you often have WeChat friends invite you to do these projects that teach you how to make money quickly? I’m not saying that all platforms in these fields are bad. Some are good, but very few actually make money.

What kind of projects are really good projects and worthy of ordinary people to do? We analyze them from five dimensions: 01: Making big money vs. making small money

Ten years ago, When the mobile Internet was not yet developed, doing business relied on poor information and time and space. The typical model is to sell first- and second-tier products in fourth- and fifth-tier cities. This is to use information asymmetry to earn the price difference. In addition, there were not as many products at that time as there are now, and the profits were very high, especially for products with a certain technical content, such as digital electronic products.

At that time, although people’s purchasing power was not as great as it is now and the consumer group was limited, they could still make a lot of money because of the high profits. This is to make a lot of money from a few people through high-profit products!

Now the mobile Internet has flattened information, and everyone can learn first-hand information through mobile phones. Products are becoming more and more abundant, and prices are also standardized on major e-commerce platforms. The era of making high-profit products purely based on information differences is gone forever.

Let’s take a look at the Internet giant’s money-making thinking. WeChat, Weibo, Alipay...they all follow one principle without exception - make small money from a huge user base! For example, the QR code scanning fee charged by Alipay and WeChat Pay to merchants may only be a few cents per transaction, the 10 yuan membership fee of Weibo, etc.

This is the money-making thinking of Internet entrepreneurship - making small money from a huge user base! 02: Rigid needs VS pseudo-rigid needs

When doing any Internet project, the first thing is to think clearly about these three questions: Whose money are you making? Are they required to use? Compared with other competing products, what unique value can your product (service) bring to customers? Only by combining these three problem dimensions can we fully judge whether it is a real rigid demand market.

Let’s take social e-commerce, which has been relatively popular in the past two years, as an example. The concept of social e-commerce is very well packaged. Social e-commerce subverts traditional e-commerce. As a result, social e-commerce platforms have sprung up like mushrooms after a rain. It is estimated that there will be thousands of them at the peak period, including some industry giants, such as Xiaomi’s Youpin Youyu.

Is this a rigid demand market? To put it simply, everyone has the need to purchase goods online, which seems to be a rigid need. But don’t most people choose platforms such as Taobao, JD.com, and Pinduoduo for online shopping? Why should I buy on your platform?

If we analyze further, we will find that most of the money you earn is through the development of downlines and the bonuses you get at each level of agents, rather than the commissions generated by actually purchasing the products of the platform. This is the problem faced by most social e-commerce platforms. Therefore, the rigid need for users to purchase goods on the platform no longer exists, and this is pseudo-rigid need.

There is nothing wrong with paying agency fees, but if most people’s income comes from downline agency fees instead of sharing commissions on purchased goods, then there is a big problem. This is the most important criterion!

It is best not to do this kind of project. Those who make money are very few people who have strong ability to attract investment (attracting people). The vast majority of people are not suitable and cannot do it in the long run. of.

What is the real social e-commerce? It is the ordering model like Pinduoduo, where consumers actually purchase products and generate transaction flow, rather than charging agency fees through investment promotion. 03: Pain points VS itching points

Whether the products or services provided can solve the current pain points of users is also the key to judging projects. The pain point means: Failure to use this product (service) will cause certain adverse consequences to the user.

Many people mistake "itchy spots" for "painful spots". "itchy spots" refer to non-essential products. If you don't use them, you won't get any benefits, but they won't have any consequences.

The more painful the pain point, the lower the cost of acquiring customers, the higher the user stickiness to your product, and the easier it is for the service value to be recognized.

Here is a typical example, such as the payment industry. For cardholders facing potential overdue payments, they can skip meals for a day, but their credit cards must be repaid on time. Because the consequences of being overdue are credit blacklists and the resulting adverse effects on life and work, this is the real pain point!

Most of the entrepreneurial projects on the Internet are unreliable. They mainly sell machinery and equipment under the pretext of starting a business. As long as you buy the equipment, they will ignore you later.

If you have relevant technologies, want to start a related business, and really need online equipment, you can give it a try. But the success rate is not high, after all, there are as many as 95 cases of entrepreneurial failure.

There is a mixed bag of good and bad people on the Internet. There must be reliable projects and there are also people who cut leeks. The key is how you identify them. It is best to ask professional friends to help you!

Let me ask you the simplest question: when you are hungry, you are watching a TV series, in which there are big fish and big meat. Can you use the fish and meat in it to satisfy your hunger?

In modern society, it seems that a large number of people have a dream of starting a business. Many young people tend to start a business on the Internet because the cost is low and they do not require too much physical labor. Many people suffer from having no one to teach or guide them, so they spend money to sign up for entrepreneurship training. First of all, this article is not about teaching you to analyze and determine who is a liar. As people who are determined to start a business, what we need to do is to understand the methods and essence of Internet entrepreneurship training. Understand the truth behind it first, and then find ways to make it your own! At present, many people like to watch short videos and listen to audios. You may often turn to some videos and audios about business knowledge and entrepreneurship training.

In fact, entrepreneurship training is not a new thing, and many training materials are from the beginning of the decade. Some of those training teachers have only been working in the industry for a few months. Entrepreneurship training was not so popular before, but it suddenly became popular this year. Mainly because due to the epidemic, many people have nothing to do at home and want to find reliable side jobs online; and it is also difficult to do so in many physical stores. , the boss wanted to start a business and transform through the Internet.

After seeing these texts and videos promoting entrepreneurship training, smart people will definitely ask if these projects are really profitable, why not do it themselves? Then those who provide training will usually reply that they have no time to deceive people. Believe it or not, they will then display how much money each student made today and how many orders they closed in places such as their personal circle of friends.

You can think about it, if these projects can make money, why do they need to use training to let everyone know about them? There may be only one answer: the profit cycle and profit of these projects will be far less than those of training. To put it bluntly, training is more profitable than those projects. So are all entrepreneurship trainings a lie? Maybe not, but they won't tell you the essence.

If you think this is very simple and want to do the training yourself, then you are thinking too simply. Doing it yourself means that you need to create a set of project information, promotional materials, attract traffic, and train yourself... It is a bit difficult to do well without being scolded.

Now, let us analyze, what do you get after paying for training? 1. You get spiritual encouragement

Any training on the market contains chicken blood. Entrepreneurship mentors will tell their own entrepreneurial success stories and encourage everyone to do a good job. As long as they work hard, everyone will succeed. In fact, many people who want to start a business actually prefer to listen to teachers telling stories, how to get rich, and put themselves into it to satisfy their hearts.

2. You get a bunch of training materials

These materials include some such as horoscopes, Feng Shui, the operation process of e-commerce projects, as well as some drainage and transaction skills. How to put it, these cannot be said to be useless, but if you rely on these materials to start a business, the result will probably not be successful. Because all aspects of modern society are changing rapidly (especially the Internet), many past experiences are outdated.

3. You get the opportunity to work for others for a fee

After many trainings, many people will ask the training teacher what project they should do next. The teacher will say, you can promote our entrepreneurship training program, or promote some other program! Okay, obviously, you spent money to join a project that attracts people or other projects. Originally, it would be difficult for one person to promote this kind of project, but with the method of entrepreneurship training, the teachers not only received money, but also received A group of people who help promote themselves. Therefore, if you want to start a business, you must keep your eyes open and look for reliable projects and training.

The online project is just a template. Whether it is suitable for your city, location, price, and consumption habits needs to be evaluated. The success of a store is composed of many factors. Promotional activities in the first seven days of opening a store are particularly important. If customers don't come when there are special offers, it will be even harder for them to come and spend at regular prices.