Financing is nearly 654.38+02 billion yuan, and fresh e-commerce is "alive" again.

Looking at the development history of fresh e-commerce, it experienced the embryonic period from 2005 to 2008, and entered the high-speed development period after 20 13, standing on the cusp. But it didn't last long. In 20 17, at least 14 fresh e-commerce companies closed down and many small and medium-sized vertical e-commerce companies were eliminated.

Last year, in the wave of new retail, the fresh food industry used community group buying and online and offline national chain to explore, and the annual financing was nearly 654.38+02 billion yuan, which once again ushered in the wind.

In the whole year, the industry attracted nearly 654.38+0.2 billion "unicorns".

According to the incomplete statistics of China E-commerce Research Center, there are 22 fresh e-commerce enterprises with financing of nearly18 * * 200 million yuan. Including: Hundred Orchards, Gourmet Fan, Fresh Century, Rainbow Planet, Tianma Convenience, Trust-Mart, Dining Table No.1, Three Eggs Fresh, Song Cuisine, Ten Clubs, Stupid Radish, Friendship Fresh, He Hua Fresh, Fresh Match, Daily Excellent Fresh, Fresh Food, Fresh Legend, Meicai.com, Daily Amoy, Agriculture, Politics and People, and Food Enjoy.

Among them, Meicai.com raised $65.438+0.05 billion to become the largest "unicorn" of fresh e-commerce, and it was the platform for fresh industry to obtain the largest financing in 2065.438+08, with a valuation of about $7 billion, making it the largest "unicorn" of fresh e-commerce.

According to public information, American food. Com was established on 20 14, providing vegetable procurement services for 2.5 million restaurants in about 100 cities across the country. The company's wholly-owned subsidiary, Meijiayouxiang, was launched in June 2065438+2008. It has been on the line for more than three months, and it has opened a group in nearly 40 cities, with nearly 10000 heads. The funds obtained from its financing are mainly used for the layout of community groups and the development of B2B business of American cuisine.

The service platform that drives the fresh supply chain of related industries has also gained something.

On March 5, last year, Xianshiji received a billion dollars of Series B financing, and announced that it would use this round of financing to expand in cities in East China and establish dozens of logistics operation centers.

It is understood that the fresh time record was established on 20 15. It is a B2B e-commerce platform for convenience stores in East China. It simplifies the traditional distribution level by using the information supply chain system, directly connects upstream brands and terminal businesses, and provides all-round FMCG supply chain services for small and medium-sized businesses. Help merchants solve problems such as fresh food procurement and operation, and help merchants sell. Up to now, Fresh Century has covered five cities including Shanghai, Suzhou, Ningbo, Wuxi and Hangzhou, with more than 20,000 users. The products cover drinks, daily necessities, rice flour, grain and oil, fresh seasonings and other categories, and the number of SKUs has reached more than 5,000.

The new model is constantly fresh, and the e-commerce outlet is approaching.

According to the statistics of e-commerce research center, in 20 17 years, the transaction scale of fresh market reached1789.7 billion yuan, and the transaction scale of fresh e-commerce market was141800 million yuan, and the online market penetration rate continued to increase, reaching 7.9%. In the first half of 20 18, the transaction scale of fresh e-commerce was10510.60 billion yuan, an increase of 8.5/kloc-0.40 billion yuan compared with the first half of 20 17, and a year-on-year increase of 23.5%. It is estimated that the market size of fresh e-commerce in China will reach more than 200 billion yuan in 20 18.

Cao Lei, director of China E-commerce Research Center, believes that high losses, high requirements for logistics and supply chain, and high costs of operation, warehousing and distribution were once important reasons for the closure of some fresh e-commerce, and enterprises that could not obtain financing naturally could not play. With the arrival of new retail and community group buying trends, e-commerce giants have laid out fresh e-commerce. Ali has a box of fresh horses, 7Fresh, Suning has Su Fresh, and there are novel fresh. On the same track, there are the elephant fresh of Meituan, Shun Feng Optimization, Fresh, Tian Tian Orchard, RT Mart Youxian and so on. "In the future, the battle for fresh e-commerce will be more intense, and the real enthusiasm has not yet arrived!"

Cao Lei said that in 2065438+2008, various fresh platforms staged a wonderful financing tide, but building core competitiveness is the foundation of the market. Although burning money to subsidize the market can gain temporary benefits, its model is not sustainable. He suggested that quality control should be done first. Secondly, realize industrial integration, find suppliers to provide fresh products, and then build bridges between the producing areas and customers to form an end-to-end supply and circulation system. "We must also solve the cold chain problem and provide more timely logistics and distribution."