Please help me find it. .......
order
China's real estate industry has become a pillar industry of the national economy. With the maturity and internationalization of China real estate market, real estate development and investment enterprises are facing increasingly fierce market competition. How to improve the market competitive advantage, establish core competitiveness, create a good business model and enterprise growth model, improve products and services, and enhance customer satisfaction is a huge challenge faced by many senior managers of enterprises. The real estate development and investment activities themselves and the macro-social and economic environment on which they depend are also showing an increasingly complex trend. Under such circumstances, it has become an urgent need for modern senior managers to continuously improve their theoretical level and practical operation ability by participating in actual combat continuing education, and it has even become an important part of their work and life.
It is against this background that Tsinghua University gave full play to the EMBA and educational advantages in the fields of architecture and landscape design, and timely launched the "Advanced Seminar for the President of Tsinghua University Real Estate". Explain the theoretical knowledge and practical skills in all aspects of today's real estate business, and strive to reflect the latest research and practical achievements in the development of contemporary real estate industry. Efforts should be made to train managers of real estate enterprises to update their knowledge and concepts, and improve their ability to manage real estate projects and real estate professional teams scientifically!
Curriculum system
First, mandatory provisions
Module 1: Macroeconomics and Enterprise Development Strategy
1. Macroeconomic and investment environment in China. The present situation, macro trend and development law of real estate industry.
3. Development experience of real estate enterprises at home and abroad. Strategic decision of real estate enterprises under the new situation
The second module: real estate enterprise management and brand strategy
1. Core theory of real estate enterprise management II. The Book of Changes and China Research Management
3. The art of leadership and the improvement of execution 4. Brand building strategy of real estate enterprises
Second, actual combat articles
A: In actual combat.
The first module: real estate capital operation and risk control
1. Domestic and overseas listing and operation of real estate enterprises. Domestic and foreign loans and equity financing
3. Private equity funds, REITS, pawn financing cases and references 4. M&A and cooperative development of real estate enterprises
5. Real estate investment decision-making and risk management avoidance
Unit 2: Urban Choice Strategy and Regional Planning
1. The development and selection strategy of real estate enterprises in different places 2 pages. Urban site selection and environmental analysis
3. Urban planning and real estate development. Regional ecological planning and strategic decision-making
The third module: real estate land management and valuation
1. Small and medium-sized cities land reserve and operation 2 pages. Skills and application of land bidding, auction and hanging
3. Reform of land management system. Second-hand land transaction and risk avoidance
5. Valuation of bonds and stocks. Land evaluation and valuation
Module 4: Project Positioning and Product Design
1. Real estate project format analysis and positioning strategy II. Data collection, analysis and differentiated positioning
3. Product design and value creation in the new humanistic environment. Design points of different real estate products.
The fifth module: landscape planning and architectural geomantic omen
1. Planning and design scheme formulation and strategy II. Landscape design and ecological architecture
3. Ancient and modern Chinese and foreign architectural appreciation and geomantic omen 4. Location, Planning, Layout and Geomantic omen of Real Estate
Module 6: Real Estate Project Management and Construction
1. Overview of project management knowledge system and characteristics of real estate project management II. Real estate project management and risk control
2. Planning, organization, quality and technical management of the project. Real estate contract management and cases.
3. Real estate architectural design planning and construction technology
Module 7: Marketing Planning and Sales Management
1. Overall planning and innovative marketing of real estate II. The core process and media strategy of real estate marketing planning.
3. Case analysis of the biggest problem in marketing practice 4. Shaping leadership and team sales execution
5. Design concept and case of sales center and loushu
The eighth module: tax planning and cost control of real estate enterprises
1. Tax planning of real estate enterprises under the new policy 2 pages. Comprehensive budget management and cost analysis
3. Real estate financial management strategy and financial structure. Tools and methods of real estate financial risk analysis
Module 9: Property Management and Customer Relationship Marketing
1. Special development mode of property management enterprises under the group. International Property Management Experience and Development Trend
3. New customer relationship marketing of modern real estate enterprises. Brand value promotion under customer relationship management.
Module 10: Practical Strategies and Investment in Commercial Real Estate and tourism real estate Projects
1. Development model and investment strategy of commercial real estate and tourism real estate.
2. Analysis and positioning of business combination strategy and business circle of commercial real estate.
3. Commercial real estate investment and operation management
4. Capital operation of commercial real estate
B: actual combat case analysis
Successful Cases of Top 100 Real Estate Enterprises in China
Development mode of high-profit real estate projects
Twelve financing schemes and cases of real estate enterprises
Green building of real estate and application of new technology
CBD practice and cases
New marketing strategy in the network era
Analysis on Successful Marketing of Real Estate Fair
Foreign real estate market and its management
Legal system and policy analysis of real estate enterprises
Three. Field trip at home and abroad
The first module: survey of representative buildings in six cities.
Domestic inspection: Beijing, Shanghai, Guangzhou, Chongqing, Hangzhou and Hong Kong.
The second module: reference and on-the-spot investigation of foreign key buildings.
Overseas inspection: USA, Australia, Korea and Europe.
Fourth, elective articles
The power of humor allows us to learn humor, use humor, and let humor be reflected in every entrepreneur.
Taoist physiognomy allows Taoism to tell us how to learn from each other's strengths and choose people; How to take care of your health and plan your life?
Sunshine mentality is positive, contented, grateful and full of philosophy. Sunshine mentality makes us profound, modest and confident. ...
Music world brings music into life and enterprise. ...
course features
The theory is novel: it fully embodies the latest domestic and foreign practical achievements in the fields of real estate development, market analysis, economics, financial investment, planning and design, project planning and project management;
Clear objectives: follow the business process of real estate development and investment, face the front-line senior managers, and aim at improving the practical operation ability;
Practicality: through the systematic integration of knowledge and ability needed in the process of real estate development and investment, new concepts, new methods and new technologies are introduced from actual combat;
Abundant cases: Most of the lecturers are experts with rich theoretical knowledge and practical experience, and the contents are combined with real cases of success and failure at home and abroad, which is convenient to inspire managers to think independently and improve their ability to deal with emergencies in actual combat.
Enrollment goal
Senior managers such as president, vice president, chairman, general manager, directors and senior managers of real estate and related enterprises (groups).
Application conditions
College degree or above, more than five years working experience in the industry, more than three years management experience.
Study arrangement
The school system lasts for one year, with three days of concentrated teaching every month, ***8 times and ***240 class hours. Latest start time: September 25th.
study expenses
Tuition fee for all courses: RMB 39,000 yuan/person (including registration fee, tuition fee, books and materials fee, certificate fee, teaching management fee and outward bound training fee). Students should take care of their accommodation, transportation and study abroad during their study.
Certificate issuance
Those who pass the examination (have completed the required credits) will be awarded the certificate of completion of "Tsinghua University Practical Real Estate President Advanced Seminar" by Tsinghua University, numbered uniformly and stamped with the special seal for education and training of Tsinghua University; Students' study files are kept in Tsinghua University for reference by the personnel organization department.
value added service
Give priority to participating in academic forums, alumni associations, study tours and other alumni activities held in Tsinghua University every year;
Students will participate in the training courses organized by the center for free within 2 years;
Automatically join the President's Club of Tsinghua University to maximize the use of required network resources;
Priority is given to consulting from universities and internal training of real estate enterprises.
admissions office
Contact teacher: Mr. Xiao
Tel: 010-6711029013241811295.
Fax number: 010-67112456.
Query website: CEO information network