What does Bai Bing, a network celebrity, do?
Recently, Bai Bing, a blogger who has earned nearly 6.5438+0.9 million yuan in a week and earned nearly 5 million yuan a month in Tik Tok, has attracted the attention, discussion and even doubts of netizens.
He is a blogger who drives a 7-figure Lamborghini on the streets of Shanghai every day in search of food. A video of eating raw chicken, sashimi and horse meat has won millions of praises, and it has also gained rapid growth because of this video. Let's take a concrete look at why this account suddenly became popular in Tik Tok Bai Bing.
1. Unique shaping of people
By introducing the tag of Tik Tok· Zhong Bai Bin and the contents in the video, we can see the character characteristics of the account. The label of "steel straight man, car lover, special pet powder, super foodie, not picky eater" has become a unique person. In the video, he has no shelf at all, and is full of comedies with northeast accent that netizens are very interested in.
Recently, in a short video, even if it is expensive, there is a funny feeling. Such a funny and grounded person made him quickly have nearly 10 million fans in short videos.
2. The content fully stimulates curiosity.
In addition to successful characterization, netizens are impressed, and the content that is continuously output is the key to powder absorption. Looking back at its previous videos, most of them were cars. Although sports cars, motorcycles, showmanship and so on are the points that many netizens are interested in, the change that makes their accounts increase rapidly lies in the recent food direction.
Most of the themes in recent videos come from the interaction with the audience, and a number of short videos with the theme of "accepting fans' challenge to punch cards and exploring restaurants" have been shot, all of which are very popular, with an average of more than one million likes. # Eating Ice # This topic has been played1800,000 times.
3. Interact with fans to achieve retention
For short video pink, only by fully understanding the fans' preferences can we create explosive content, thus maintaining the vitality of pink. The same is true of Tik Tok's Bai Bing account, and "pet powder" is also a major feature of its account.
Both the previous car sharing and the recent food videos have maintained the interaction with fans, especially the recent video with the theme of "accepting the challenge of fans", which was generated on the basis of the interaction of netizens, so as to attract new traffic, enhance the stickiness of fans and make them achieve rapid powder increase in a short time.
4. Asset liquidity
After mastering the "traffic password", the next step may be how to realize traffic. So has this account been realized? As far as the current data is concerned, its account has opened the product window function, and some foods are also related to the group purchase products of related restaurants to promote and bring goods to offline restaurants. Then we will continue to pay attention to the subsequent liquidity.