Why did Nokia fail?
Nokia mobile phone has ultra-low configuration, ugly appearance, too small screen, untimely use of capacitive screen and poor system optimization.
Question 2: What is the real reason for Nokia's failure? Hehe, my 0 1 also had this fault last year. It seems that it is wrong, and it is infected with a virus! I just turned it off, it's hard! You go to customer service, they have to be stylized. Hard method: press and hold the "dial key, * key, key" at the same time when turning off the phone, and then press and hold the power-on key! Don't let go until the picture of Nokia appears. Hard machine is best done by two people, and hold it down at the same time! The battery must be fully charged, and it can't be powered off or plugged into the charger.
Question 3: Why didn't Nokia stand firm and think it was strong? In fact, Saipan's intelligent operating system is too old, just like using DOS system in the past, and now it is the graphical interface of Android system, and its maneuverability has made a qualitative leap. Second, the hardware configuration is too petty, the screen is small, the memory is small, and the CPU is small, which is not comparable to the big screen, large memory and high-speed CPU of Apple and Android, but Nokia does not think about repentance; Third, the price is high.
Question 4: Why did Nokia fail? Nokia didn't fail. The decline of mobile phone business is because Elop Trojan horse made all Nokia mobile phones use immature WP system at that time (although I like WP system), but only sold the mobile phone business without selling the company, and the patent is still there. But now Nokia has made great progress. This week, a sum of up to 654.38+05.6 billion euros (RMB 654.38+003 billion) was announced.
If you want to know more, trust me privately.
Question 5: Why did Nokia fall? Hello, love application -――WPer, let me answer you first:
Ignore user needs and miss strategic opportunities.
In today's era of "the only constant is change", the most important thing for an enterprise to survive is to carry out business activities based on user needs. "Ignoring user experience will lose the market" has long been the golden rule of enterprise life and death. Nokia, the mobile phone overlord who once won the throne to meet the needs of users in the era of 2G function machines, has fallen behind in today's smart phone era. In 2008, when rising stars Apple and Google developed smart phones to meet the changing needs of users, Nokia insisted on acquiring all the shares of Saipan, taking the increasingly old Saipan system as its own exclusive system, and missed the strategic opportunity to consolidate its position by using Android. As a result, former loyal fans left him, which led to a sharp decline in Nokia's global mobile phone market share, which eventually led to tragedy.
In fact, in the eyes of many people, Nokia originally had inherent advantages and opportunities ahead of its competitors, but it was precisely because it missed the outdated Saipan system for too long and failed to launch alternative products in time that it delayed the fighter plane, thus creating opportunities for competitors to catch up with themselves and leaving behind future troubles for their own development. For Nokia, the slogan of "people-oriented technology" initially emphasized technological innovation based on user needs. However, Nokia has lost its way in the changes of the times, but it is getting farther and farther away from this slogan.
In such a high-tech society, enterprises need to not only keep up with the needs of users, keep up with the footsteps of users, keep up with the footsteps of opponents, but more importantly, stand in front of users, find unknown needs for users, and become pioneers of user needs. And this, Apple did it, Google did it, and Nokia, the former mobile phone overlord, did not.
The strategy wavers, and the opponent pursues victory.
As early as 2006, Nokia decided to be an Internet company and launched the corresponding OVI store (similar to today's Apple store). But when it really started, the progress was very slow. In the end, because the development funds were not in place, the OVI store didn't really operate, so the previous investment was also made in Shui Piao. Not to be outdone, Nokia launched a series of acquisitions. From 2006 to 2008, a * * * acquired five software development companies and Internet companies.
However, Nokia made the mistake of "looking forward and ignoring the future". Most of the tens of billions of funds are spent on software development, but marketing and channel construction are neglected. The "charging mode" of OVI map finally made Nokia suffer a fiasco in the free map PK with Google. Subsequently, Nokia entered the strange circle of "wanting everything, but getting nothing in the end".
At the beginning of 20 10, Nokia and Intel jointly created a brand-new mobile terminal operating system, MeeGo, with the aim of gradually tilting Saipan phones to the low-end market, and gradually transitioning the high-end market to MeeGo, using MeeGo positioning to drive away Apple iPhone and Android phones, thus regaining lost ground. However, the market and developers don't buy it, and MeeGo's performance is not satisfactory. Faced with the market's obsession with Apple and developers' dependence on Android, Nokia gave up, and the corresponding human and material resources were wasted.
After being criticized, Nokia sympathized with Microsoft. On February 20 1 1, it was announced that it had reached a broad strategic cooperation with Microsoft and began to use Microsoft's Windows Phone as the software platform for its smartphones. However, due to the lack of market base, Windows Phone once again encountered a cold snap when participating in market competition.
Nokia's vacillating style in strategy formulation exhausted it, but its hesitation in transformation strategy created opportunities for its "terrible" competitors to catch up.
In June 2007, Jobs entered the mobile phone market with Apple's first full touch-screen smartphone iPhone. With its dazzling design, innovative operating platform and strong brand strength, the mobile phone has sprung up in the field of smart phones, changed the competition rules of the mobile phone market, and gradually occupied the high-end market, becoming the new overlord of the mobile phone industry in the second quarter of 201/kloc-0. Not long after, Google's Android system came into being. Due to the realization of mobile Internet, it facilitates the flexible use of various mobile phone functions, and has become the fastest growing platform among smart phones in just 18 months, gradually occupying the mid-end market.
In the past, Nokia won by quality and quality, because of Saipan's touch-screen experience, ... & gt
Question 6: Why did Apple succeed? Why did Nokia fail? Simply put, the main reason is that it refuses to use Android. Is the process of transformation slow? Because you can't use Android again? Just married to Microsoft? Of course, the main reason is to give up meego system, which is also a big reason?
Question 7: The reasons for the failure of Nokia's production and operation visited nearly 19 cities and 2000 users, and finally drew some interesting conclusions. My younger brother is a newly graduated Pan Jincan student. After graduation, I found a commercial company to do data analysis and product research. My brother is new here and can't accept the project. In recent years, my master and I have been to many cities, including electronic city and mobile phone city, including Beijing, Tianjin, Suzhou, Hangzhou, Ningbo, Guangzhou, Shenzhen, Zhongshan, Haikou and Xiamen …
Mainly to investigate all kinds of products, mainly sales, market recognition, core competitiveness, supply chain, profit, whether consumers like to buy, why they like it, why they don't, and finally do the first statistical analysis with software, and then summarize and report it by analysts with high titles, little brother. Query and record, the original project only involves ios and Android. Because my brother prefers wp, with 920, customers and shop assistants who like to chat also talked about your Nokia mobile phone. We went to 19 cities, and the average number of people I asked about Nokia in each city was around 100 to 150, with a sample of more than 2,000 people.
I write the most reactions first, which may hurt the feelings of some fans, but I think telling the truth is the best.
1, Nokia has a good reputation, but it gives most people the impression that it is durable and cheap. Many interviewees have mobile phones such as 1200, and the value of Nokia mobile phones in the minds of most interviewees is 100 to 300 yuan. Few people will choose Nokia over 500 yuan. Among the low-cost users of these direct machines, mainly women and middle-aged people, as well as some rural students, citizens and workers with poor economic conditions, bricklayers, electricians and other skilled workers prefer to use Nokia. Handicrafts and cool plastic screens are widely used in pure physical work such as mechanics. According to my analysis, it may be that pure manual workers have low income and less entertainment activities, and prefer the entertainment function of the cottage machine.
2. When I asked them if they knew Nokia's 920 and the upcoming 1020 (also called eos when I investigated, or 4 1 10,000 pixels), more than 90% people said they didn't know, and almost all of them knew were male college students or men who had just joined the work.
When I asked you if you would spend 3999 yuan to buy a 920 with great photo effect, 80% people said no, I asked why, and they said that taking photos is only an auxiliary function of the mobile phone. Now that I am so busy with my work and the pace is so fast, how can I have the time and mood to take pictures with my mobile phone all day? Anyone who goes out to eat with a camera will basically be regarded as an Out man. When I asked them what they mainly shoot, 70% of them said they shoot children, and some girls said they shoot clothes labels, numbers, QR codes, leaflets, rental bills, express orders and so on. The main reason is that they don't need to write with a pen to take pictures, which is quick and convenient and has no special requirements for image quality. Many manual workers and middle-aged people.
Regarding the supply channels, Nokia counters in many second-tier cities have been withdrawn. Many people who wear Nokia plaques basically sell Samsung and HTC, which are made in China. It is worth mentioning that old people are very popular in many places now. Traditional manufacturers like Changhong, which have a high status in the eyes of middle-aged and elderly people, are now competing for profits in the mobile phone market. Changhong's mobile phone price is only 199, but the profit is very high, and the clerk is trying to sell it because of the high commission. On the contrary, Nokia's profit is very low.
The clerk is very resistant to Lumia, yes, many stores are very resistant to Lumia. There are several cities, I can't remember. There is a good home appliance department store with a big counter dedicated to selling Nokia, which makes me very excited. However, when I saw the goods, I was disappointed again. The main mobile phones are 6 10 and 7 10, so I talked to the shop assistants. They generally looked helpless, mainly because the salesgirl and the shopping guide didn't let them go. I don't know how to copy a movie and a song. Some male shopping guides can do it, but they think the steps are too troublesome (WP7 still uses ZUNE), so they are basically two-guns, and the LUMIA above is used for decoration ... >>
Question 8: What is the main reason for the failure of Nokia's mobile phone business? On the surface, the main reason for the failure of Nokia's mobile phone business is the mobile phone system. In fact, there are more complicated reasons:
Nokia is a popular mobile phone brand in many countries in the world. Even the wp8 mobile phone system has a high voice in the world. However, the first reason for its failure is that when upgrading from wp7.8 to 8.0, the bottom of Microsoft system did not support the previous mobile phone upgrade (changed the kernel), which caused many users to feel abandoned and very dissatisfied.
Android and ios mobile phone systems, the former is open, and the latter has a good software ecology, which has a double attack on wp8. Wp system abandoned the original operating system interface (commonly used by Android and iOS) and adopted a brand-new tiled interface. At the same time, the complexity of menu distribution also makes wp unacceptable to more people.
Nokia's mobile phone business was acquired by Microsoft, which made many Nokia powder angry. At the same time, Ballmer did not get the support of most people in Microsoft when he acquired Nokia. Ballmer resigned after acquiring Nokia's mobile phone business, and the idea of paying equal attention to software and hardware was not supported by Microsoft CEO later. Nokia's mobile phone series is slow to update, with low price and high price. The software is getting weaker and weaker, and the system update is delayed again and again.
When wp8. 1 was upgraded to win 10, some users were abandoned again. At the same time, many software of wp have not been updated, and even the updated software has actually regressed to the web version.
The number of wp developers is decreasing, and wp application developers encounter various grievances when developing software for wp.
After Microsoft acquired Nokia mobile phones, it laid off a large number of employees and sold a large number of factories. Later, it reduced Nokia's product updates.
In order to reduce the cost of software development and curb the increase of wp share, some direct competitors (an os) and software supporters of China wp.
Microsoft has become the overlord of pc system and mobile phone system, which may pose a threat to the information security of all countries. At the same time, Microsoft is also facing monopoly problems.
In fact, Nokia is also a golden cicada, which retains most of its own interests. Later, it annexed Alcatel Communications and became one of the four largest communication equipment providers in the world.
Fundamentally speaking, Nokia phones have not failed. Recently, the trademark of Nokia smartphones has returned to Nokia phones. Nokia licensed the trademark to a newly registered mobile phone company in Finland, which was run by former employees of Nokia Mobile Phone Company. Why do you think Nokia is willing to license the mobile phone trademark to a newly established mobile phone company?
The establishment of Nuoji 150 years. If you re-enter the basically saturated mobile phone market, failure may have a negative impact on all businesses as a whole. It is more reliable to register a trumpet. If you fail, at least you still have face. If it succeeds, just buy the company directly.
Nokia returns to the mobile phone manufacturing capital: the performance of Android phones is basically saturated, and the designs of many mobile phone manufacturers are seriously convergent. Nokia, which used to change its shell as its housekeeping skill, still has a large backlog of mobile phone designs, and Nokia's voice in the international arena is still relatively high.
All of the above are hand-punched.
Question 9: What's the matter that Nokia phones always prompt that the SIM card registration failed? 1, check whether the mobile phone card is installed correctly.
2. Check whether the mobile phone card slot is loose.
3. Whether there is dust in the check card tank.
4. Check whether the mobile phone is in a dead state.
5. Put the mobile phone card in other mobile phones and check whether the mobile phone card is normal.
Question 10: My Nokia phone shows that the phone cannot be started. What should I do? Let me tell you something. The mobile phone is turned off. You press the *+3+ launch button at the same time. Press and hold, and then press the power button. Release the Nokia icon when it appears on the phone. It will be formatted. You got it? First press and hold the three keys mentioned above, and press and hold the power button at the same time! That is, four buttons are pressed together. If you can't do it once, just try it several times! Please add me to QQ if you don't understand. 38860 . 6686686866 1
Hope to adopt