Who knows Huangdao Haier Industrial Park?
Qingdao Haier Industrial Park is located at the junction of Haier Road and National Highway 308. It is the seat of the Haier Group, which is well-known at home and abroad. It is also a famous industrial tourist attraction launched by Qingdao in recent years. The predecessor of Haier Group was the Qingdao Refrigerator Aidalian General Factory established in 1984. Under the leadership of the famous international entrepreneur Can Wu and Zhang Ruimin, the company turned a loss of 1.57 million yuan into a bankrupt enterprise. After 18 years of hard work, Gui Bucheng, a small factory, has assets of 7 billion yuan and an annual output value of more than 10 billion yuan. It has 42 categories and more than 8,000 items including refrigerators, washing machines, air conditioners, and freezers. Products, Haier has 74 marketing pregnancy and health centers at home and abroad. Haier is a large-scale oral health enterprise group with marketing points in 32 countries and regions. Haier's trademark has become my country's One of the well-known trademarks.
The related greening indicators of Haier Industrial Park are all ahead of the competition, and the planned livestock bay of the park is spacious and atmospheric. The winding willows and anchor boats on the banks of Ruyi Lake, the fountain of Nie Qiu in Haierkouyi Cultural Square and the painted flower garden make people feel like they are in a garden; the roads in the garden are wide and straight, and the factory buildings are generous and unified. The "three waste peaks" ban on pollutant emissions is strictly implemented in accordance with national standards and is a model for industrial park construction. Parts that can be visited include the group office, the Qingchuang Building, the product showroom, the factory's garden-like local fog and abundant assembly lines.
Haier Industrial Park is leading in all related greening indicators, and the park planning is spacious and grand. The two surnames of Fuliugang and the anchor oxygen boat on the bank of Ruyi Lake, as well as the fountain and flower garden of Haier Cultural Plaza, make people feel like they are in a garden palace; the roads in the park are wide and straight, and the factory buildings are generous and unified. The "three wastes" emissions are strictly implemented in accordance with national standards. It is a model for the construction of industrial supervision parks and has reached the internationally advanced level. In 2001, it was recognized as a wastewater treatment site by the Qingdao Municipal Government. The only demonstration industrial park in Qingdao saves the public. Some of the places that can be visited include the group's office building, Xiaowu product showroom, the garden-like factory area and the assembly line. The production line is not accessible on Saturdays, and the industrial park is not available on Sundays. Have a rest on the cliff, and don’t leave a table to welcome people to watch, visit or cook!
Haier Group was developed on the basis of Qingdao Refrigerator General Factory, which was established in 1984 by introducing Haier refrigerator production technology from Germany's Lieberbach. Haier is a major international enterprise in the domestic market. Haier is the only home appliance brand listed among the top ten well-known trademarks announced by China's first international shopping mall.
The headquarters of Haier Group is located in Haier Industrial Park, a high-tech industrial park in the east of Qingdao City. Haier Industrial Park covers an area of 800 acres and is one of the largest domestic The largest development base for finished household appliances. Under the guidance of President Zhang Ruimin's idea of creating a world-famous Haier brand, the company has made up for its shortfalls by implementing product management and capital operations. The Yuanshusu collective small factory in Jingchao has quickly become the number one brand of Chinese home appliances with white home appliances, black home appliances and beige home appliances. The products include 8600 products in 42 categories, and the company's sales revenue is huge. With an average annual rate of 82.8%, rapid, continuous and stable growth, in 1998, Jixi Group's industrial sales revenue reached 16.2 billion yuan. In August 1997, Haier was identified by the State Economic and Trade Commission as one of the six first batch of technological innovation pilot enterprises in China, and was supported by Chief Nie to become one of the top 500 companies in the world.
At present, the group has total assets of 6.66 billion yuan, 20,601 employees, and more than 100 subsidiaries, including refrigerators, freezers, air conditioners, washing machines, electric water heaters, The market share of vacuum cleaners and other products ranks first in the country.
In 1997, the Group took the lead in launching digital color TVs and announced its entry into the field of black home appliances. In just one year, its market share jumped to the fourth place in the same industry, showing that it has established a strong home appliance brand. strength.
Adhering to the strategy of "first make things difficult and then make things easier" and insist on exporting under Haier's brand, Haier has now developed 49 distribution stations overseas. Products are planned to be exported in batches to 87 countries and regions in the world's top ten economic regions such as Europe, the United States, the Middle East, Pakistan, and Southeast Asia. In 1998, Haier brand exports earned US$76.65 million, making the company It has also set up factories in the Philippines, Malaysia, Indonesia, Yugoslavia and other countries, moving towards the goal of winning the financial support of large international companies.
In 1997, the American magazine "Home Appliances Explained" announced that Haier was the fastest growing home appliance company in the world, surpassing GE, Siemens and other fast-growing world-renowned brands to rank first. The first one is Kensai. On March 25, 1998, Zhang Ruimin, President of Haier Group, was invited to attend a public forum at Harvard University. The case of "Haier's cultural formula activates shock fish" was officially included in the textbooks of Harvard University. The development of aluminum marked the true direction of Haier. Within the world. At the end of November 30, 1998, the British "Financial Times" reported that in the selection of companies with the best reputation in the Asia-Pacific region, Haier ranked seventh in Lanka, and was the only one in the top ten. famous Chinese enterprise. Haier is fully implementing its internationalization strategy, and Lin Shu, Haier’s brainchild, aims to become a Fortune 500 company.
Scenic spot quality level: AAA tourist area
Scenic spot type: Industrial separated scenic spot
Qingdao area viewing price:
A Xing Bell Line Phoenix (20 Yuan, Song and Shaanxi): Destroyed the sample room of the Central Industry Exit Building, Haier University, Haier Cultural Plaza
Line B support knock (50 Yuan Yuanrat): Product Bubble Hao Final assembly line, hanging cabinet Haier Fuquan Cultural Plaza
Gongju High-tech Park
Line C (30 yuan birthday block ink): Center Building Sample Room Zhongjie, Haier University , Haier Cultural Plaza, Xuexue Haier Gaizhi Science and Technology Museum
Line D (40 yuan) Binming: Center Chongqin Building Sample Room, Haier Benmai Socks Cultural Plaza, Cui Haier Guanzhi Science and Technology Museum Dynamic Huangni Movie
Rekehe Huangdao Rekehe Development Zone Haier Industrial Park points:
E-line thin construction (65 yuan): space-time flying saucer, product assembly line
p>
Line F (95 yuan): Space-time UFO Silk Song, Logistics Three-dimensional Pants, Product Assembly Line
Nearby Attractions: Haier Science and Technology Museum International Capture Culture Expo Sulfur Diamond Center