How to name a beauty salon?
"style" generally refers to the hardware, facilities or decoration of a beauty salon, that is, what consumers can see with the naked eye. It can be said that the style is related to the personal taste of the beauty salon owner, and it generally expresses the boss's thoughts through color. It can be said that the boss's personality is different, and the style of the beauty salon designed is also different. He should stand out from the crowd and make other beauty salons unable to clone. Conceived and related topics, and then set a position for your own style. The following eight colors represent eight styles, Please choose one or two you like carefully:
(1) "red" color: represents enthusiasm, splendor, excitement and jubilation ...
(2) "yellow" color: represents clarity, health, vigor and vitality ...
(3) "green" color: represents nature and vitality. Mystery ...
(6) "white" color: represents cleanliness, simplicity, dreams and remoteness ...
(7) "pink" color: represents romance, gentleness, sweetness and loveliness ...
(8) "indigo" color: represents peace, coolness, profundity and comfort.
(1) those that emphasize the business scope, such as "professional nursing beauty salon" and "medical beauty treatment hospital";
(2) indicating the clients: such as "Beautiful Women's Beauty Salon" and "Thirty Beautiful Women's Skin Nursing Home";
(3) Indicating the location: such as "Alley Deep Beauty Salon" and "Studio Beauty Salon";
(4) Suggesting price positioning: such as "meager profit beauty salon" and "35 beauty salon";
(5) Features and specialties: such as "Tianzhen Wenmei Beauty Salon" and "Liangli Cosmetic Beauty Salon";
(6) those that highlight the service hours, such as "beauty salon that never sleeps" and "beauty salon with cordate telosma";
(7) Description of service items: such as "Professional Freckle Removing and Whitening House" and "Body-building Women's Weight Losing House".
In a word, the naming quality of beauty salons has an inseparable relationship with the business quality of beauty salons. If you have opened a beauty salon for several years, you should also work hard on the characteristics and make a second name. You can stick eye-catching special items such as "professional eyebrows" on your window with "instant stickers", but you can't stick too many items. If there are too many dots, it will become "noodles". You are willing to waste some "instant stickers" and stick them again. You should also highlight the key points in stages, and you should not alternate between the old and the new. I have seen many service items posted in the windows of some beauty salons. The past, the future, and those that are about to be introduced are overlapping and confusing, and I don't know which project is the most important.
I think a newly-opened beauty salon should take a circular road from small to large, from single to comprehensive, from all-round development to emphasizing characteristics if it wants to develop steadily. That is to say, to enter the market from the smallest entry point, first find the right position, and then slowly develop and expand the beauty salon. When the beauty salon develops to a certain scale (1-15 beds), you should consider opening a branch, and the naming of the branch is best to emphasize the characteristics. When the business of the branch is good, we should consider all-round development, and then emphasize the opening of the branch with characteristics, so that the cycle is getting bigger and bigger.
I want to emphasize here that beauty salons cannot be named after their products. Because any product has its market periodicity, the image of beauty salons will be affected if the product falls down. If you want to use the name of beauty products, it is better to use the name of the beauty salon owner, because the beauty salon is famous, and the boss has established an image, and the reputation of the beauty salon and the boss's reputation are vital. At the same time, it also adds a kind of pressure to oneself, sells his reputation, and the business of beauty salons will be on fire.
please remember: it is difficult to make a long-term beauty salon named after other people's products, and it is also insecure.
this information comes from 138jm China Beauty Makeup Franchise Network.