What do you need to pay attention to when opening a tea shop?

1. Season - tea sales can be divided into low and peak seasons. Adopting different marketing and promotion strategies in different seasons is the most basic business skill that a tea franchise store needs to master. In the cycle of seasons, When the market is ups and downs, grasp every extra time to carry out promotions, and maintain the profits of the tea shop to expand sales, promote in peak seasons, and expand the customer base in off-seasons. Move and change with the times, so that your tea shop can operate in a spectacular way. For example, those who run Tieguanyin tea shops must know that the time in spring and autumn when new Tieguanyin tea is released is the hottest time in the Tieguanyin tea market. Because the quality of tea in these two seasons is relatively better, but the price is higher. To attract customers, it is necessary to promote the characteristics of tea in these two seasons. Adopt promotional methods that suit the characteristics of tea.

2. Geographical location - favorable terrain. Favorable terrain refers to the geographical location of the tea shop and the role it plays in this area. Every place and every street has its own place and time that people pay special attention to. This place may be a large shopping mall or a densely populated area, and this time may be a fixed organizational activity or a special celebration, etc. . The purpose of the tea shop is to integrate the tea shop into these places and times, make it a focus of attention, and bring different benefits to everyone when buying tea.

3. Humanity - Of course, tea shops need to choose the opportunity, plan the promotion content (the promotion content includes the promoted products, duration, planning, presentation form, etc.), and fight a well-prepared battle .

The promotion of tea shops needs to grasp the following aspects:

First, every promotional activity must grasp a principle, that is, promotion is to meet the excess needs of customers. Rather than selling at a low price. If the promotion makes people feel that it is a low sale, or even makes people know that there are frequent promotions and there will be frequent low sales, such an effect will be counterproductive and affect the normal operation of the day.

Second, promotion is not simply to promote sales, but to promote communication, understanding, and trust.

Third, promotion promotion must be in place. After selecting a good promotion plan, try to let every target consumer know this information. Of course, there will be costs involved, so the tea shop must adopt publicity measures based on the actual local conditions