Beauty Entrepreneurship Story: Dong Siyang became a billionaire at the age of 20
Beauty Entrepreneurship Story Dong Siyang Became a Billionaire at the Age of 20
Some people say that she became a billionaire in her early 20s and all the funds were managed by her personal hard work; some people think that she is still a billionaire. If she is limited to "successful learning", her vision will be too narrow. After all, the world is full of colorful "value diversity"; some people worry that her success in the past will have an impact on her future career. After all, shopping malls dare not say that there is always fraud, at least It is certain that it is full of dangers and uncertainties.
On the road to success at the age of 16?
I don’t know how many times Dong Siyang has told people the story of her 16-year-old. Anyway, this is the first time I heard it.
Dong Siyang was born in 1985, originally from Taiyuan, Shanxi, but grew up in Taiwan. At the age of 15, he studied in Singapore, graduated from Nanyang Technological University in Singapore in 2006, and entered Stanford University in the United States to study for an MBA.
Studying abroad was the first change in her life path. Because her ancestors and parents are both doctors, Dong Siyang has lived in a medical-style family environment since she was a child, and her upbringing was very strict. However, she should have been influenced by the family atmosphere, but she has a lively and cheerful temperament that dares to think and dream. Now, she is the chairman of Hong Kong Fengbo International Group Co., Ltd., the executive president of Shanghai Xikeduo Chain Catering Co., Ltd., and the vice president of Asian Smart Women.
One day when he was 16 years old, Dong Siyang passed by a bookstore. This bookstore is selling a book, "Legends of Asian Entrepreneurs". ?This book is very thick and expensive, but I bought it. Just buy it and watch it. Starting from Li Ka-shing, watching him start from scratch, going through pain and turmoil, etc., I shed tears. In fact, when I was young, I really wanted to be a secretary, because I saw on TV that many female secretaries around bosses were very beautiful, so I fantasized about being a secretary when I grew up, and my boyfriend was the boss. Haha, I was very naive at that time. Later, I wanted to be a flight attendant. I didn’t know what I wanted to do. Until I read this book, I was sure that I would become a very outstanding entrepreneur in Chinese history. I think this kind of life is more valuable and can make more contributions to society. Along the way, I became more determined about this goal. ?
Dreams start from reality. This book prompted a second transformation in her life. She began to use her spare time to independently run her own small shop of only two square meters in school, selling various trinkets. Later she discovered that the supply of goods in the mainland was abundant and the prices were cheap. At that time, she was only 17 and a half years old and went to Yiwu, Zhejiang to buy rare items from Singapore. trinkets.
Her school is far away from the city, and the local people’s favorite food? Hainanese chicken rice? Take the difference. She gained valuable business experience through her small trial in school and developed her keen market insight.
The third change in Dong Siyang’s life came from meeting the internationally renowned “successful master” Chen Anzhi. ?This course was very expensive at that time. The two-day course cost me a month's pocket money. I gritted my teeth and took it, and I benefited a lot. It's full of shopping mall elites. Here, I also know what true success is. Everyone looks at me and is willing to help me. ?
Through the influence of the Success Study environment, she became deeply obsessed with the Success Study course and had the opportunity to participate in various investment fairs and business celebrity banquets. Her first pot of gold came from a Malaysian landscaper she met at a trade investment fair. Singaporeans believe more in Feng Shui. During the Chinese New Year, they buy orange trees and place them in their homes in hopes of good luck. However, Singapore is located near the equator and has a tropical rainforest climate, so there are very few orange trees. Every New Year, many orange tree dealers will import a large number of orange trees from surrounding countries to meet the needs of the local market. Dong Siyang's first reaction was that this was a very rare business opportunity. After communicating with the landscaper, she quickly reached an agreement with the landscaper: 50 orange trees would be purchased every two days.
Later, she decorated the orange tree with Christmas tree-like ornaments and sold them online. After the New Year, she found that she had 500,000 Singapore dollars in her account.
Successes, mistakes and dreams
People who do business always have opportunities. The market is full of resources, waiting for transactions. What matters is your vision and your decisiveness.
Once, she participated in a Qingdao investment fair in Hong Kong and found that Singapore was in great need of nurses, and Shandong might organize many nurses to work in Singapore. So she talked with the deputy mayor of Qingdao, and with hospitals and health talent schools in Qingdao. Soon after, the first nurses arrived in Singapore by ship. Of course, she also made mistakes. ?The biggest mistake in my life was in 2005. At that time, an industrial park was to be developed in Padan Island, Indonesia. It is hoped that real estate developers from Japan, Singapore and other countries will settle in. They divided the industrial park into four zones. ABCD. Area A is for Indonesian locals, Area B is for Southeast Asia, and Area D is for Europe and the United States. In 2005, the political situation in Indonesia was very unstable and bank interest rates dropped. Originally, the local Indonesian banks promised to lend us the money. However, due to severe floods in Indonesia, they decided to withdraw the money and use it for their own people. Therefore, our investment failed. This failure taught me a great lesson. My reflection is huge. On the one hand, I am still a layman and don’t know enough about real estate. On the other hand, I lacked sufficient awareness of risk prevention and entered rashly based on my own passion and impulse. ?
?I will still return to real estate in the future, wherever I came from. I now have a group of financiers planning an IPO for me. I hope to gain greater social acceptance this way. After reaching a certain level of organic restaurant direct franchise, I still want to return to the real estate industry. ?
China’s first organic restaurant
In March 2007, Dong Siyang came to Shanghai and registered and established Shanghai Xikeduo Chain Catering Co., Ltd. What she wanted to do was to open China's first organic restaurant.
China’s organic industry has just started. An organic restaurant can integrate existing resources, stimulate boring passion, and find exports for a large number of organic products.
? China’s leisure industry has just started. The hardest thing for people in big cities to find is a place to eat, and the hardest thing to find is a place to relax while working. If you integrate the concepts of organic restaurants with tea restaurants and coffee shops, it may be a way out. We are talking with China Eastern Airlines and travel agencies so that customers can enjoy a large number of services in our restaurants. Our restaurant will also be a book bar. We will provide some environmental books, cultural books, and art books for customers to read. ?Dong Siyang said.
It cannot be said that I am the leader, I lose money, and it is not okay to cultivate the market for a year and then make money. We have an organic concept, but we focus on education. I talked to Mr. Luo, the president of Pizza Hut in China, and he taught me what to do. First, there is a market for promotion, and you can’t sustain it even if you lose money for two years. Second, you have two menus. I have a basic tea restaurant menu, and I also have organic specialties. Because of the VI design on the wall and the concepts taught to you by the waiters, most people choose organic. Even if you encounter customers who don’t understand, you can choose non-organic dishes. Now, the first one is open for business, and the second and third ones are under renovation. After Shanghai, they will develop in Beijing, Guangzhou, Chengdu and other places. Franchise will be allowed after the direct operation is successful enough. There are a lot of good suggestions from customers. The domestic market is a special market. I need to learn some new things in China to adapt to the domestic market. ?;