How to write the marketing copy of network promotion search engine?

Hello, I'm Wang Jian. I'm training copywriting now. I hope my answer is helpful to you.

Soft writing is the most powerful trend of network marketing in the next few years. A good soft sleeper can be forwarded by countless people and can recover a lot of money in an instant.

How to write a good copy?

1. Seduce people's titles

When writing creativity in SEM, you are writing a short story. Whether it is a short story or a long story, we should remember the sentence "curiosity is right, satisfaction is wrong", and the title should be attractive.

2. The content framework of human marketing

The root of marketing is people, and all marketing is "people-oriented", so the content framework should conform to human nature; From curiosity, to dry goods explanation, to trading, the process of this department must conform to human nature.

3. Easy-to-understand content, words don't have to be gorgeous, but they should be "cool"

A good China person may not be able to write a good copy; Marketing copy is not a composition, there is no rhetoric, try to be straightforward and simple. Let people see what you want to say.

I hope these three points can help you, and there are some details that are not in this question and answer, but can be discussed in the comment area.